Chiến lược marketing mix tại công ty cổ phần traphaco


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 
Traphaco



i hc Kinh t
LuQun tr kinh doanh; Mã s: 60 34 05
ng dn: PGS.TS. Nguyn Mnh Tuân
o v: 2014

Abstract. H th lý lun xây dng chic Marketing Mc
c phm.
c nhng nguyên nhân dn nhng thành công và hn ch trong vic thc
hin chic Marketing Mix ti Công ty C phn Traphaco.
 xut mt s gii pháp nhm hoàn thin chic Marketing Mix ca Công ty C
phn Traphaco.
Keywords. Qun tr kinh doanh; Marketing mix; Công ty c phn Traphaco; Tip th;
Chic kinh doanh

Content.
Chương 1: 
Chương 2: 
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
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







Chương 3: 






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 i



 
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






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
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