CRM the 6 things you actually need

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CRM: The 6 Things
You Actually Need


Ask a consultant what CRM can
do for you, and they could list the
benefits from dusk until dawn…



… and according to a Gartner survey, you
would listen because the CRM market is
continuing to grow in West Europe:

9%

… is how much
the CRM market is
predicted to grow
during 2014.


With...

50%

of the companies
surveyed planning to
increase spending on

CRM initiatives in 2014.


But what do companies
actually want from their
CRM operations?


1. Up There,

Not Down Here


CRM in the cloud?

Or on-site?


50%
… of companies don’t have a preference for
their CRM deployment.


BUT...


… of the companies that have decided on a deployment option…

96 %

… want a cloud-based
solution, not an on-site
system.


But why head to
the cloud?


Top 6 Reasons
Reduced hardware and
licensing costs.

Instant 24/7 access
anywhere on the globe.

Reliable disaster
Efficient and cost-effective
recovery procedures.
hardware scalability.

Increased productivity.

Software never goes
out of date.


2. Best of the Best?

The vast majority
of companies shun
evaluating integrated
suites or multiple
applications.


Instead…

91%

… of companies want
to evaluate best-ofbreed solutions.
Whether it be marketing
or sales force automation,
they want what they
perceive to be the
optimum CRM solution.


3. Why CRM?


The top three reasons for making the investment for the first time are:
3. Starting a new
company

2. A need for specific
features

1. Needing to improve
efficiency

12%

23%

60%


But which services
do companies want
to improve or add
via CRM?


4. The Final
Countdown


The top six most important services to best-of-breed buyers are:

6. Customer service
(3%)

5. Help

(4%

The top six most important services to best-of-breed buyers are:

5. Help desk
(4%)

4. Call c

(4%)


The top six most important services to best-of-breed buyers are:

4. Call centre
(4%)

4. Call c

(4%)


The top six most important services to best-of-breed buyers are:

3. Marketing
automation
(6%)


The top six most important services to best-of-breed buyers are:

2. Field automation

(8%).