Social media marketing is dead the way brands use it today

SOCIAL MEDIA MARKETING
IS DEAD
(The way Brands use it today)

Stefanos Karagos - December 2012 – 9th Marketing Forum


Who

hello!
Stefanos Karagos
Founder & Information Alchemist

XPLAIN
The Leading Content Marketing Agency

8 Countries
more than 100 Brands
@karagos

xplain.co


Who are you?


About

xplain.co

a 365 Agency
I

Clients
in 8 countries
CYPRUS
UNITED KINGDOM
GERMANY
SWITZERLAND
GREECE
ROMANIA
TURKEY
BAHRAIN

>100
beloved brands
FMCG
AUTOMOTIVE
DISTRIBUTION
RETAIL
FASHION
INSURANCE
ECOMMERCE
TECHNOLOGY
ENTERTAINMENT
TELECOMMUNICATIONS

Proud
memberships
WORD OF MOUTH MARKETING

ASSOCIATION
(CHICAGO)
EMARKETING ASSOCIATION
(LONDON)


Great Clients Portfolio
from the brilliant
start-ups and
challenging brands
through to the biggest,
best and
most established
companies in the

from the brilliant

world, we work

start-ups and

with amazing clients.
challenging brands

through to the biggest,
best and
most established


Award Winning Agency

s
ut
rd !
nd !
ona
si’ n
o
a
a
p
w
ab 3rd !
Br nia
Pe aig
Aworld
k) edi d!
l
r
m
n
a
2
e
e
p
M
a
z W
r
Fo am

rus th 201
Baial
ci Rom
n
a
o
n
e
2
o
o
i
C
w
F
1
h
r
1 S in
(W Soc ” A
M ed a for
20age
, B of t
S
#
t
e
a
E
I

c
p
e
t
in rd rld
F
Te ds
je h touro
Th
n
EF Vin
e
o
i
A
o
c
c
i
wa Wo
r a
s
I e
D
E
t
p
p
a
N

e
a
n
n
h
i
A
t as the
P
o mt
enppro
n
t
e
e
GR
e
p
Li fro
ad
Gr t A
es ROI wr in
r
M
k
s
P
in e
r dia pula
We

u
Th e “B
O Me Po
th
ialMOST
c
So


OK!
NO MORE SPAM :-)


The Long Story, Shrt


A World
Full of Choices


g
n
i
r
bo

Full of Branded Pages


What they all

have in common
with Fireworks?!

p
a
r
c

Full of Facebook Apps
Full of Promotions
Full of Gurus*
* More than ten of them in every corner


They have
A Fancy Shrt life!
and they Burn Money


”
y
“sex

The New Trend


Full of Marketing Flavors


Full of Marketing Flavors

The Hard Facts
let’s xplain


We ALL Live


In A Recession


Brands 

are Suffering


Consumer Behavior has Changed!


Familiar Scene?


There is 


a Communication Gap
Traditional media are going


Web = Pure Content

Social Web = UGC
mostly