The three things you need to know before you meet with an investor by geoffrey byruchif you are looking to invest, here are the top three things you need to known before meeting with an investor

THE THREE THINGS YOU NEED TO KNOW
BEFORE YOU MEET WITH AN INVESTOR

BY GEOFFREY BYRUCH


W E H AV E A L L S E E N T H E S H O W S H A R K TA N K
WHERE ENTREPRENEURS AND BUSINESS
P E O P L E C O M E I N L O O K I N G F O R AT L E A S T
ONE OF THE SHARKS TO INVEST IN THEIR
C O M PA N Y.


W H E N S TA R T I N G A
C O M PA N Y, T H E S I N G L E
BIGGEST PROBLEM
ENTREPRENEURS FIND
T H E M S E LV E S W I T H I S
F I N D I N G T H E C A P I TA L
OR FINANCIAL FUNDING
N E C E S S A R Y T O TA K E
THEIR BUSINESS TO THE
NEXT LEVEL.


For the millennial entrepreneurs, many have used crowdfunding sites such as
Kickstarter or GoFundMe to raise enough capital for their business venture to
launch.
But what if that amount isn’t enough? What if you need more to take your business
from a startup to a full-fledge company?

As you can see, the road to
funding isn’t easy. It is
difficult to get people to
invest simply in an idea.

That being said, the best way
to get people to invest in you
is simply through the
confidence, knowledge, and
planning you are able to bring
into each and every meeting.


Below you will find three big angles you need to perfect before
meeting with any type of investor.
By ironing out these concepts, you will be able to internalize your
business on a deeper level and for the betterment of your company.


1 . P E R F E C T Y O U R S T O RY
• When you we are talking about your story,

we are not asking for you just to talk about
the product.

• We are looking for you to talk about the

overall holistic idea behind the product.
Keep in mind that investors aren’t just

investing in the product or the company,
they are investing in the person.

• When you talk about your

company, be emotional,
passionate, and confident. Tell
them about your personal and
professional background, your
history, the company’s history, the
product, and the overall drive for
your company and your product.
Walk them through your solution.


To help you with this, make sure you practice your pitch.
Remember that saying, practice makes perfect? Well that phrase definitely
applies here. Make sure you have internalized your speech.
Know every turn and topic and ways that you can enhance it. Be prepared
to tell them what your company does, who you are, and how you got there.


2. KNOW THE
NUMBERS
W H E N I T C O M E S D O W N I T, Y O U
WANT TO MAKE SURE YOU ARE
C O M F O R TA B L E W I T H A N Y O F F E R S
AND DEALS.
BEFORE YOU SET A GOAL, KNOW
T H E P R O F I T, R E V E N U E , A N D

E X P E N S E S T H AT Y O U R C O M PA N Y
HAS ENDURED ON A MONTH-TOMONTH, YEAR-TO-YEAR BASIS.
H AV I N G A S T R O N G
U N D E R S TA N D I N G O F Y O U R
NUMBERS CAN BE THE DEAL
BREAKER OF WHETHER OR NOT YOU
GET AN OFFER.
I N A D D I T I O N , K N O W T H E S P L I T, O R
DEAL, YOU ARE LOOKING TO MAKE.
P L AY A R O U N D W I T H T H E N U M B E R S
A N D T E S T VA R I O U S E X T R E M E
OFFERS AND HOW THEY CAN
B E N E F I T Y O U R C O M PA N Y ’ S F U T U R E .


3 . W H AT I S T H E
MONEY FOR?
MANY TIMES, INVESTORS WANT TO
K N O W W H AT Y O U P L A N O N U S I N G
THE MONEY FOR AFTER THEY
I N V E S T.
THIS MEANS THEY ARE LOOKING TO
S E E T H E V A R I O U S S T R AT E G I E S Y O U
A R E TA K I N G A N D W H E T H E R O R N O T
YOU ARE OPTIMIZING THEIR FUNDS
TO THE BEST OF ITS ABILITIES.
B E U P F R O N T A B O U T I T. I F
INVESTORS DO NOT AGREE WITH THE
P L AY Y O U H AV E L A I D O U T, I T M I G H T
B E F O R T H E B E S T T H AT Y O U PA R T

W AY S . I F N O T, T R Y A N D S H O W T H E M
H O W T H AT F U N D I N G C A N B E
BENEFICIAL FOR YOUR INITIAL PLAN.
I F T H E R E I S A W AY T O R E V I S E I T F O R
T H E B E T T E R , A L S O TA K E T H AT I N T O
C O N S I D E R AT I O N .