How to persuade people to join your business by geoffrey byruch

HOW TO PERSUADE PEOPLE TO JOIN YOUR BUSINESS
BY GEOFFREY BYRUCH


You have probably heard
the say that you are only as
good as your team.

If you are looking to scale your
startup into a viable and financially
fruitful business, it is absolutely
imperative that you have a driving
force behind your cause.


H AV I N G A S T R O N G T E A M O R
SET OF EMPLOYEES CAN BE THE
SOLE DEFINER BETWEEN
FA I L U R E A N D S U C C E S S .


While this is true, you also
need to realistic.

Finding a group of smart,
creative, hardworking, and
driven individuals can be
incredibly difficult to find
especially for a startup.

H E R E , Y O U A R E FA C I N G A
VA R I E T Y O F H U R D L E S .
T H E F I R S T I S S I M P LY T H E
RISK PEOPLE ARE WILLING
T O TA K E T O Q U I T A
F I N A N C I A L LY S TA B L E J O B
WITH BENEFITS TO GO
WITH YOU ON YOUR
U N E X P L O R E D J O U R N E Y.
U N L I K E J E R RY M C G U I R E ,
Y O U R S TA R T U P D O E S N O T
GUARANTEE A HAPPY
ENDING.


SO HOW CAN YOU FIND PEOPLE WHO ARE CAN BE A HUGE
A S S E T F O R Y O U R C O M PA N Y ? H O W C A N Y O U L U R E T O P TA L E N T
IN JOINING YOUR CAUSE?


To begin, start by selling them a
dream. For individuals to leave a
comfortable position, they need
to be enticed that their move can
be impactful and influential.
By laying out your company’s
vision and goals, you will be able
to show them that they have an
opportunity to be bigger than
themselves.

In addition, be transparent with
them. Most cases, people are
enticed to join a cause because of
the individuals themselves.
Show them the ups and downs
that your company has faced and
discuss how they can attribute to
its success.


O N E Y O U A R E A B L E T O S E L L T H AT D R E A M ,
FOCUS ON THE ASPECTS OF RECRUITING.
K N O W W H AT T Y P E O F C A N D I D AT E S Y O U A R E
L O O K I N G F O R A N D W H I C H C A N D I D AT E S C A N
T R U LY B R I N G I N N O V AT I O N A N D C H A N G E I N T O
Y O U R C O M PA N Y.
H AV I N G A H I G H A C C E P TA N C E R AT E C A N O F T E N
DETER YOU FROM RECEIVING TOP TIER
C A N D I D AT E S . M A N Y C A N D I D AT E S W I T H
STRONG RESUMES WANT TO BE INVESTED IN A
C U LT U R E T H AT M AT C H E S O R G O E S A B O V E
THEIR PERSONAL AND PROFESSIONAL
EXPERIENCE.
S H O W T H AT P E R S O N T H AT T H E P E O P L E H E O R
S H E W I L L B E W O R K I N G W I T H A R E T H O S E T H AT
W I L L A L L O W T H E M T O L E A R N , G R O W, A N D
D E V E L O P I N T H E B E S T W AY P O S S I B L E .


A S Y O U R E C R U I T, Y O U W A N T

T O A L S O O F F E R VA R I O U S
INCENTIVES FOR THEM TO
CHOOSE YOUR OFFER OVER
OTHERS.
F O R S TA R T U P S , A
C O M P E T I T I V E S A L A RY C A N B E
H A R D T O C O M E B Y.
T RY O F F E R I N G S T O C K
OPTIONS OR PORTIONS OF
T H E C O M PA N Y T O S H O W T H AT
T H E Y A R E A L S O L O O K E D AT
A S A N I N V E S T M E N T.
L E T T H E M K N O W T H AT T H E Y
ARE WANTED.


Continue this idea by also laying out
a potential for success.
For startups, there are many
uncertain moments and bumps on
the road that the company as a
whole will endure as it tries to
establish itself within the field.
Show your prospective candidates
that they are investing into a
company that is planning for a
strong financial future.


L A S T B U T N O T L E A S T, S H O W

C O M PA N Y C U LT U R E .
FOR MANY MILLENNIAL
C A N D I D AT E S , I N D I V I D U A L S
ARE SACRIFICING THE BIG
PAY O U T S F R O M V A R I O U S
INVESTMENT BANKS OR
HEDGE FUNDS TO WORK IN A
STRONGER ACCEPTING
C U LT U R E .
THE IDEA OF WORKING IN A
POSITIVE WELCOMING
AT M O S P H E R E I S S O M E T H I N G
M A N Y P E O P L E H AV E
CONSIDERED FOR THE
WELLNESS OF THEIR BEING.
BE SURE YOU ARE ABLE TO
TA L K A B O U T T H E C O M PA N Y
AS A WHOLE AND WHY WORK
C U LT U R E M AT T E R S T O Y O U .