Social media is dead long live social media ROI
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SOCIAL MEDIA
IS DEAD
LONG LIVE
SOCIAL MEDIA ROI
Stefanos
Karagos
|
XPLAIN
|
March
2011
xplain.co
DO U HAVE A FB PAGE?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
A TWITTER PAGE?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
A SOCIAL MEDIA TEAM?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
SO WHAT?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
IT’S DEJA VU
Our
compe>tors
have
a
FB
Page
xplain.co
Let’s
go
Social
too
Has
Legal
seen
this?
Is
this
Working?
Social media is dead. long live social media roi
Let’s
put
our
TVCs
on
YouTube!
22-Mar-11
THE LONG STORY / SHORT
xplain.co
Social media is dead. long live social media roi
22-Mar-11
THE LONG STORY / SHORT
xplain.co
Social media is dead. long live social media roi
22-Mar-11
10:00 AM @ OFFICE
THE SCENE / BOSS IS ENTERING THE OFFICE
BOSS / SEES HIS SECRETARY SURFING IN FACEBOOK
xplain.co
Social media is dead. long live social media roi
22-Mar-11
THE DIALOG
xplain.co
Social media is dead. long live social media roi
22-Mar-11
BOSS / HOW MANY FRIENDS DO YOU HAVE?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
BOSS / HOW MANY FRIENDS DO YOU HAVE?
SECRETARY / 4.999 MY BOSS
xplain.co
Social media is dead. long live social media roi
22-Mar-11
BOSS / HOW MANY FRIENDS DO YOU HAVE?
SECRETARY / 4.999 MY BOOS
BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!
BOSS / HOW LONG DID THIS TAKE?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
BOSS / HOW MANY FRIENDS DO YOU HAVE?
SECRETARY / 4.999 MY BOOS
BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!
BOSS / HOW LONG DID THIS TAKE?
SECRETARY / ONLY ONE MONTH MY BOSS!
xplain.co
Social media is dead. long live social media roi
22-Mar-11
BOSS / HOW MANY FRIENDS DO YOU HAVE?
SECRETARY / 4.999 MY BOOS
BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!
BOSS / HOW LONG DID THIS TAKE?
SECRETARY / ONLY ONE MONTH MY BOSS!
BOSS / CAN YOU CREATE AND RUN OUR CO’S PAGE?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
BOSS / HOW MANY FRIENDS DO YOU HAVE?
SECRETARY / 4.999 MY BOOS
BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!
BOSS / HOW LONG DID THIS TAKE?
SECRETARY / ONLY ONE MONTH MY BOSS!
BOSS / CAN YOU CREATE AND RUN OUR CO’S PAGE?
SECRETARY / YES MY BOSS! GIVE ME 5 MINUTES.
the time it takes !
to start your FB Page!
xplain.co
Social media is dead. long live social media roi
22-Mar-11
BUT HE HADN’T SEEN HER PERSONAL PAGE..
content
Her
sexy
photos
from
her
latest
vaca2ons
audience
97%
“hungry”
men
18-‐35
xplain.co
Social media is dead. long live social media roi
22-Mar-11
a+er
6
months
THE RESULT
xplain.co
Social media is dead. long live social media roi
22-Mar-11
555 FANS/LIKERS
content
Bla,
Bla,
Bla,
Bla
Bla,
Bla,
Bla
xplain.co
audience
Who
Knows?
Who
Cares?
Social media is dead. long live social media roi
22-Mar-11
facebook?
my
ass
NEXT TIME
MARKETING
MANAGER ASKED HIS
BOSS TO INVEST
€€€€ ON FACEBOOK
MARKETING
xplain.co
Social media is dead. long live social media roi
22-Mar-11
INVEST?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
INVESTMENT MEANS
xplain.co
Social media is dead. long live social media roi
22-Mar-11
€$¥
xplain.co
Social media is dead. long live social media roi
22-Mar-11
ROI
xplain.co
Social media is dead. long live social media roi
22-Mar-11
WHAT DOES IT MEAN ROI?
xplain.co
Social media is dead. long live social media roi
22-Mar-11
