Using your mobile web app data for an strategic app visibility approach

Mobile and App Store Optimization
Leveraging your Mobile Web & App insights to
strategically approach your App Search Visibility

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


HELLO #PUBCON

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


I’m Aleyda Solis

SEO

BLOGGER

SPEAKER

SHARER
@aleyda

+aleydasolis

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


WE LIVE IN A MULTI-DEVICE WORLD

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#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


DRIVEN BY CROSS-PLATFORM & MULTI-CHANNEL SEARCH

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


WITH A HUGE MOBILE (FIRST) GROWTH POTENTIAL

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


AN EVOLVING WEB & APP INTEGRATION

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


BUT STILL APP STORE DISCOVERABILITY HAS CHALLENGES

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


AS WELL AS CONSUMPTION ONES

THIS!

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

YOUR MOBILE WEB & APP STRATEGY SHOULD BE
ALIGNED TO MAXIMIZE THEIR POTENTIAL

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


ESPECIALLY WHEN YOU ARE STARTING AND NOT
SEEING SO MANY RESULTS YET…

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


HERE’S HOW YOU CAN LEVERAGE MOBILE WEB & APP
INTERNAL & EXTERNAL DATA TO MAXIMIZE YOUR APP
OPPORTUNITIES WITH A STRATEGIC APPROACH

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


USE YOUR MOBILE WEB COMPETITIVE DATA
AS AN INPUT IN YOUR APP CONTENT
DEVELOPMENT AND INDEXATION PRIORITIES

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


IDENTIFY YOUR BEST PERFORMING MOBILE WEB
PAGES, TOP QUERIES & RELATED KPIS

USE GOOGLE

SEARCH CONSOLE
MOBILE DATA WITH
URL PROFILER

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


IDENTIFY YOUR BEST PERFORMING MOBILE WEB
PAGES, TOP QUERIES & RELATED KPIS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


IDENTIFY YOUR BEST PERFORMING MOBILE WEB
PAGES, TOP QUERIES & RELATED KPIS

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#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


CHECK AND USE YOUR COMPETITORS MOBILE WEB
SEARCH PERFORMANCE DATA TOO!

USE SEMRUSH,
SEARCHMETRICS
OR SISTRIX

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI

ARE YOU ALREADY APP INDEXING? CHECK HOW THIS
CORRELATE WITH YOUR CONTENT & QUERIES RESULTS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


USE THIS DATA TO PRIORITIZE YOUR MOBILE APP
CONTENT DEVELOPMENT & OPTIMIZATION EFFORTS…
CONTENT
IN YOUR
APP
TOP MOBILE
WEB QUERIES
APP
INDEXING

TOP MOBILE
WEB PAGES

POTENTIAL
APP
KEYWORDS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


DEVELOP AN APP SEARCH COMPETITIVE
RESEARCH TO IDENTIFY OPPORTUNITIES & USE
THEM IN YOUR OPTIMIZATION STRATEGY

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


WHICH ARE YOUR INDUSTRY’S TOP APP COMPETITORS,
TRENDS & KEYWORDS

USE
SIMILARWEB
MOBILE APP
INSIGHTS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


WHAT’S YOUR APP COMPETITORS RANKING & RATING
BEHAVIOR (VS YOURS)?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH INSTORE & EXTERNAL (VS YOURS)?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH INSTORE & EXTERNAL (VS YOURS)?

FROM BEING A FEATURED APP, TO HAVING WELL RANKING APP LANDING
PAGES AND SMART BANNERS ON THE SITE… VERIFY WHICH SOURCES WORK
BETTER FOR EACH OF YOUR COMPETITORS

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI


WHICH ARE THE IN-STORE & SEARCH ENGINE
KEYWORDS FOR WHICH THEY ARE RANKING?

#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI