Market leader 4
WELCOME!
Unit 4: SUCCESS
Group: 3
Instructor:
Luong Thi Minh Huong
Unit 4: success
Contents
Starting up
Reading
Vocabulary
Language work
Unit 4: success
‘The only place where success comes before work is
in the dictionary
Vidal Sassoon, hairstylist.
Explain it into Vietnamese
’
Starting up
A
What makes people successful? Add more words to the list below then choose the five most important.
charisma
noun
/kəˈrɪz.mə/
: vẻ quyến rũ
dedication
noun
/ ˌded.ɪˈkeɪ.ʃən /
: sự tận tụy
drive
verb
/draɪv/
: nghị lực
imagination
noun
looks
verb
/lʊks/
: vóc dáng bên ngoài
luck
noun
/lʌk/
: vận may
nepotism
noun
/ˈnep.ə.tɪ.zəm/
: dựa vào quan hệ
ruthlessness
adjective
/ˈruːθ.ləs nəs /
: sự tàn nhẫn
discipline
noun
/ˈdɪs.ə.plɪn/
: tính kỷ luật
money
noun
/ˈmʌn.i/
: tiền bạc
/ɪˌmædʒ.ɪˈneɪ.ʃən/ : sự sáng tạo
Starting up
A
What makes people successful? Add more words to the list below then choose the five most important.
Our answer:
⁻
⁻
⁻
⁻
⁻
drive: You need to have the drive to overcome difficulties and not discouraged by failure.
magination: You need to be creative to succeed in your job.
luck: Luck is also an important factor in job.
money: If you have no money, you will feel difficult in your business.
nepotism: If you have a good relationship with your leaders, you will be supported and successful.
Starting up
B
Mini game: Searching the successful people
THE RULE
You must determine the name of the person that we description. There are five sentences with descending difficulty.
Sentence 1:
5 candies
Sentence 2:
4 candies
Sentence 3:
3 candies
Sentence 4:
2 candies
Sentence 5:
1 candies
Starting up
B
Mini game: Searching the successful people
He is color
He used to study at Havard
blind.
University.
He like the blue.
He is one of youngest
billionaire.
He is the founder of
He is Mark Zuckerberg
Facebook.
Starting up
B
Mini game: Searching the successful people
He is a programmer.
He studied at the
Havard college.
He was number one on the list of The
World's Richest People.
He regularly join charity.
He is the founder of
He is Bill Gates
Microsoft.
Starting up
B
Mini game: Searching the successful people
He is a well-known
businessman in Vietnam.
He studied at Tay Nguyen University of Medicine.
He started business in Buon Me
He was dubbed the 'King
Thuoc City.
Vietnamese coffee'.
He is the founder, president and CEO of
Trung Nguyen Coffee Group.
He is Dang Le Nguyen Vu
Starting up
C
What are the best indicators of an individual’s level of success? How important are the following in your culture?
* Some noun:
exotic holiday
/ɪgˈzɒtɪk ˈhɒlɪˌdeɪ/
: kỳ nghỉ nước ngoài
chauffeur
/ˈʃəʊfə; ʃəʊˈfɜː/
: tài xế
influential friend
/ˌɪnflʊˈɛnʃəl frɛnd/
: bạn có thế lực
cosmetic surgery
/kɒzˈmɛtɪk/
: phẫu thuật thẩm mỹ
expensive jewellery
/ɪkˈspɛnsɪv ˈdʒuːəlrɪ /
: trang sức đắt tiền
leisure activity
/ˈlɛʒə; ækˈtɪvɪtɪ/
: hoạt động giải trí
designer clothes
/dɪˈzaɪnə kləʊðis/
: nhà thiết kế quần áo
top-of-the-range car
/tɒp ɒv ðə reɪndʒ kɑː/
: xe hạng sang
pedigree pet
/ˈpedɪgriː pɛt/
: vật nuôi nòi
domestic help
/dəˈmestɪk help/
: giúp việc gia đình
luxury home
/ˈlʌkʃərɪ həʊm/
: nhà sang trọng
Starting up
What are the best indicators of an individual’s level of success? How important are the following in your culture?
C
* Our answer:
In Viet nam, a success people will have:
⁻
top-of-the-range car: They need to show their class with this car. This helps them make impression and show the
success.
⁻
⁻
⁻
⁻
chauffeur: A chauffeur who drive the car because they are busy, they will work on that time.
influential friend: successful people will always make friends with each other.
expensive jewellery: they have more money so they buy something not cheap.
domestic help: they are very busy man so they need a domestic help when they are at the company.
Starting up
D
Complete these statements using words from the box.
leader
noun
/ˈliː.dər/
: người đứng đầu
workforce
noun
/ˈwɜːk.fɔːs/
: nguồn nhân lực
customer
noun
/ˈkʌs.tə.mər/
: khách hàng
subsidiaries
adjective
/səbˈsɪd.i.ər.iz/
: công ty con
brand
noun
/brænd/
: thương hiệu
people
noun
/ˈpiː.pl/l̩
: con người
profit
noun
/ˈprɒf.ɪt/
: lợi nhuận
innovation
noun
/ˌɪn.əˈveɪ.ʃən/
: sự đổi mới
headquarters
noun
/ˌhedˈkwɔː.təz/
: trụ sở chính
shares
noun
/ʃeərs/
: cổ phiếu
Starting up
D
The answer:
A successful business…
a)
b)
c)
d)
e)
f)
g)
h)
i)
j)
profit
is always making money and increasing its ……………….. .
is offen the market ……………….. .
leader
is moving forward and interested in ………………… .
innovation
has motivated …………………….. .
has a loyal ………………… base.
workforce
customer and instantly recognised logo.
has a world-famous …………………..
issues ………………….. which are worth brand
millions on the stock market.
has its …………….. in a prestigious location.
share
has branches and …………………… all over the world.
headquarter
treats its employees well and is ………………….. orientated.
subsidiaries
people
READING: steve jobs
A
Before you read the article say what you know about the following:
1 Bill Gates
2 Steve Jobs
3 Tim Berners-Lee
IF YOU BORN POOR
IT’S NOT YOUR MISTAKE
BUT IF YOU DIE POOR
IT’S YOUE MISTAKE
Bill Gates
Chairman and Chief Soft Architect of Microsoft Corporation, the worldwide leader in software. Born October 28, 1955. Grew up in Seattle, where his father is
a lawyer. Began programming computers at the age of 13. Went to Harvard University, but left before graduating in order to devote his time to Microsoft, a
company he began in 1975 with his friend Paul Allen. Married Melinda French Gates in 1994 and has three children. Gives generously to charity through the
Bill and Melinda Gates Foundation.
Steve Jobs
Co-founder of Apple. Now CEO of both Apple Computers and Pixar Animation Studios, famous for computer animated films such as Toy Story and
Finding Nemo. Born February 24 1955 in Wisconsin. Adopted soon after birth by Paul and Clara Jobs and raised in Santa Clara, California. Helped
popularisethe concept of the home computer with the Apple II. Fired from Apple by John Sculley but later rejoined the company and turned its
fortunes around with the ipod. Married Laurence Powell in 1991 and has three children with her. Also has a daughter with Christine Brennan.
Tim Berners – Lee
Inventor of the World Web and Director of the World Wide Web Consortium, which oversees its continued development. Born in
London June 8 1955. Parents both mathemeticians who worked on the Manchester Mark I, one of the earliest computers. Graduated
from Oxford University in 1976. Created the World Wide Web in 1991 and built the first server and web browser. Currently Chair of
Computer Science at Southampton University. Married with two children.
READING
You must watch this video:
READING
The Guardian profile: Steve Jobs
READING
A
VOCABULARY
- to overproduce ['ouvəprə'dju:s]
: sản xuất thừa
- to misinterpret ['misin'tə:prit
: giải thích sai
- to outvote [aut'vout]
: giành áp đảo lá phiếu bình chọn
- co-founder (n) [kou]-['faundə]
: người đồng sáng lập
- to rename [ri:'neim]
: đặt lại tên, đổi tên
- ultra-sophisticated (adj) ['ʌltrə]-[sə'fistikeitid] : cực kỳ tinh vi
- ex-president (n) [eks]-['prezidənt]
: cựu Chủ tịch
- to deactivate (v) [di:'æktiveit]
: hủy kích hoạt
- underselling ['ʌndə'sel]
: bán ít
READING
B
1.
Answer the following questions
a) 1976: the year Jobs and Wozniak started Apple
b) 1985 : the year Jobs was fired from Apple by John Sculley
c) 1997 : the year Jobs rejoined Apple
2.
3.
the computer Apple I
a) a millionaire : the success of the computers Apple I and Apple II
b) a billionaire : the success of Pixar
4.
5.
6.
7.
8.
he was fired by John Sculley
when Apple was failing, he was invited back by the company
one year
it will change the way people by music and will combat the pirating of music which is damaging the music industry
answers might include his genius, vision, determination and confidence in his own ability and in his products.
VOCABULARY: pREFIXES
A
The following words formed with a prefix are from the article on page 32: co-founder, renamed, underselling. Match the
common prefixes from the box with the correct meaning below.
VOCABULARY
- to overproduce ['ouvəprə'dju:s]
: sản xuất thừa
- to misinterpret ['misin'tə:prit
: giải thích sai
- to outvote [aut'vout]
: giành áp đảo lá phiếu bình chọn
- co-founder (n) [kou]-['faundə]
: người đồng sáng lập
- to rename [ri:'neim]
: đặt lại tên, đổi tên
- ultra-sophisticated (adj) ['ʌltrə]-[sə'fistikeitid] : cực kỳ tinh vi
- ex-president (n) [eks]-['prezidənt]
: cựu Chủ tịch
- to deactivate (v) [di:'æktiveit]
: hủy kích hoạt
- underselling ['ʌndə'seling]
: bán ít
VOCABULARY: pREFIXES
A
1)
2)
3)
4)
5)
6)
7)
8)
9)
The answer:
too much
over
better / more than
out
badly
mis
extremely
ultra-
former
ex-
opposite
de
with
co-
too little
under
again
re
VOCABULARY: pREFIXES
Underline the odd one out in each group.
B
1.
2.
3.
4.
5.
6.
7.
8.
9.
under
perform / rate / charge / profit
co
producer / worker / boss / author
re
launch / engineer / locate / decide
over
spend / estimate / supply / lose
mis
manage / judge / calculate / look
out
perform / bid / class / win
ultra
efficient / cautious /modern /big
ex
boss / director / employee / staff
de
merge / nationalise / regulate / grow
VOCABULARY: pREFIXES
C
1.
2.
3.
4.
5.
6.
7.
8.
9.
Complete the sentenses with the correct word from Exercise B.
underperformed
Serveral sales staff …………………………. last year and didn’t meet their targets.
Smith and Turner were the two ………………….. of the report. co-author
We will …………….… our product as soon as we have finished the modifications.
relaunch
We …………………… the number of people who would buy our product in Asia.
Because theoverestimated
company has been …………………… for years we are close to bankruptcy.
They had to ……………. their rivals to take over the company.
mismanaged
Our ………………..……. factory has state-of-the-art machinery.
My ………………. was impossible to work with so I left the company.
outbid
Many state companies in Eastern Europe are being ……………………. .
ultra-modern
ex-boss
denationalised