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Market leader 4

WELCOME!
Unit 4: SUCCESS

Group: 3
Instructor:
Luong Thi Minh Huong


Unit 4: success
Contents
Starting up

Reading

Vocabulary

Language work


Unit 4: success

‘The only place where success comes before work is

in the dictionary

Vidal Sassoon, hairstylist.

 Explain it into Vietnamese





Starting up
A

What makes people successful? Add more words to the list below then choose the five most important.

charisma

noun

/kəˈrɪz.mə/

: vẻ quyến rũ

dedication

noun

/ ˌded.ɪˈkeɪ.ʃən /

: sự tận tụy

drive

verb

/draɪv/


: nghị lực

imagination

noun

looks

verb

/lʊks/

: vóc dáng bên ngoài

luck

noun

/lʌk/

: vận may

nepotism

noun

/ˈnep.ə.tɪ.zəm/ 

: dựa vào quan hệ


ruthlessness

adjective

/ˈruːθ.ləs nəs /

: sự tàn nhẫn

discipline

noun

/ˈdɪs.ə.plɪn/

: tính kỷ luật

money

noun

/ˈmʌn.i/

: tiền bạc

/ɪˌmædʒ.ɪˈneɪ.ʃən/ : sự sáng tạo


Starting up
A


What makes people successful? Add more words to the list below then choose the five most important.

Our answer:







drive: You need to have the drive to overcome difficulties and not discouraged by failure.
magination: You need to be creative to succeed in your job.
luck: Luck is also an important factor in job.
money: If you have no money, you will feel difficult in your business.
nepotism: If you have a good relationship with your leaders, you will be supported and successful.


Starting up
B

Mini game: Searching the successful people

THE RULE
You must determine the name of the person that we description. There are five sentences with descending difficulty.
Sentence 1:

5 candies

Sentence 2:


4 candies

Sentence 3:

3 candies

Sentence 4:

2 candies

Sentence 5:

1 candies


Starting up
B

Mini game: Searching the successful people

He is color
He used to study at Havard

blind.

University.

He like the blue.

He is one of youngest

billionaire.

He is the founder of
He is Mark Zuckerberg

Facebook.


Starting up
B

Mini game: Searching the successful people

He is a programmer.
He studied at the
Havard college.
He was number one on the list of The
World's Richest People.

He regularly join charity.
He is the founder of
He is Bill Gates

Microsoft.


Starting up
B

Mini game: Searching the successful people


He is a well-known
businessman in Vietnam.

He studied at Tay Nguyen University of Medicine.

He started business in Buon Me
He was dubbed the 'King

Thuoc City.

Vietnamese coffee'.

He is the founder, president and CEO of
Trung Nguyen Coffee Group.

He is Dang Le Nguyen Vu


Starting up
C

What are the best indicators of an individual’s level of success? How important are the following in your culture?

* Some noun:
exotic holiday

/ɪgˈzɒtɪk ˈhɒlɪˌdeɪ/

: kỳ nghỉ nước ngoài


chauffeur

/ˈʃəʊfə; ʃəʊˈfɜː/

: tài xế

influential friend

/ˌɪnflʊˈɛnʃəl frɛnd/

: bạn có thế lực

cosmetic surgery

/kɒzˈmɛtɪk/

: phẫu thuật thẩm mỹ

expensive jewellery

/ɪkˈspɛnsɪv ˈdʒuːəlrɪ /

: trang sức đắt tiền

leisure activity

/ˈlɛʒə; ækˈtɪvɪtɪ/

: hoạt động giải trí


designer clothes

/dɪˈzaɪnə kləʊðis/

: nhà thiết kế quần áo

top-of-the-range car

/tɒp ɒv ðə reɪndʒ kɑː/

: xe hạng sang

pedigree pet

/ˈpedɪgriː pɛt/

: vật nuôi nòi

domestic help

/dəˈmestɪk help/

: giúp việc gia đình

luxury home

/ˈlʌkʃərɪ həʊm/

: nhà sang trọng



Starting up
What are the best indicators of an individual’s level of success? How important are the following in your culture?

C

* Our answer:
In Viet nam, a success people will have:



top-of-the-range car: They need to show their class with this car. This helps them make impression and show the
success.






chauffeur: A chauffeur who drive the car because they are busy, they will work on that time.
influential friend: successful people will always make friends with each other.
expensive jewellery: they have more money so they buy something not cheap.
domestic help: they are very busy man so they need a domestic help when they are at the company.


Starting up
D

Complete these statements using words from the box.


leader

noun

/ˈliː.dər/

: người đứng đầu

workforce

noun

/ˈwɜːk.fɔːs/

: nguồn nhân lực

customer

noun

/ˈkʌs.tə.mər/

: khách hàng

subsidiaries

adjective

/səbˈsɪd.i.ər.iz/ 


: công ty con

brand

noun

/brænd/

: thương hiệu

people

noun

/ˈpiː.pl/l̩

: con người

profit

noun

/ˈprɒf.ɪt/  

: lợi nhuận

innovation

noun


/ˌɪn.əˈveɪ.ʃən/

: sự đổi mới

headquarters

noun

/ˌhedˈkwɔː.təz/  

: trụ sở chính

shares

noun

/ʃeərs/

: cổ phiếu


Starting up
D

The answer:

A successful business…

a)

b)
c)
d)
e)
f)
g)
h)
i)
j)

profit

is always making money and increasing its ……………….. .
is offen the market ……………….. .

leader

is moving forward and interested in ………………… .

innovation

has motivated …………………….. .
has a loyal ………………… base.

workforce

customer and instantly recognised logo.
has a world-famous …………………..
issues ………………….. which are worth brand
millions on the stock market.

has its …………….. in a prestigious location.
share
has branches and …………………… all over the world.
headquarter
treats its employees well and is ………………….. orientated.
subsidiaries
people


READING: steve jobs
A

Before you read the article say what you know about the following:

1 Bill Gates

2 Steve Jobs

3 Tim Berners-Lee


IF YOU BORN POOR
IT’S NOT YOUR MISTAKE
BUT IF YOU DIE POOR
IT’S YOUE MISTAKE

Bill Gates

Chairman and Chief Soft Architect of Microsoft Corporation, the worldwide leader in software. Born October 28, 1955. Grew up in Seattle, where his father is
a lawyer. Began programming computers at the age of 13. Went to Harvard University, but left before graduating in order to devote his time to Microsoft, a

company he began in 1975 with his friend Paul Allen. Married Melinda French Gates in 1994 and has three children. Gives generously to charity through the
Bill and Melinda Gates Foundation.


Steve Jobs

Co-founder of Apple. Now CEO of both Apple Computers and Pixar Animation Studios, famous for computer animated films such as Toy Story and
Finding Nemo. Born February 24 1955 in Wisconsin. Adopted soon after birth by Paul and Clara Jobs and raised in Santa Clara, California. Helped
popularisethe concept of the home computer with the Apple II. Fired from Apple by John Sculley but later rejoined the company and turned its
fortunes around with the ipod. Married Laurence Powell in 1991 and has three children with her. Also has a daughter with Christine Brennan.


Tim Berners – Lee

Inventor of the World Web and Director of the World Wide Web Consortium, which oversees its continued development. Born in
London June 8 1955. Parents both mathemeticians who worked on the Manchester Mark I, one of the earliest computers. Graduated
from Oxford University in 1976. Created the World Wide Web in 1991 and built the first server and web browser. Currently Chair of
Computer Science at Southampton University. Married with two children.


READING
You must watch this video:


READING

The Guardian profile: Steve Jobs


READING

A
VOCABULARY

- to overproduce ['ouvəprə'dju:s]

: sản xuất thừa

- to misinterpret ['misin'tə:prit

: giải thích sai

- to outvote [aut'vout]

: giành áp đảo lá phiếu bình chọn

- co-founder (n) [kou]-['faundə]

: người đồng sáng lập

- to rename [ri:'neim]

: đặt lại tên, đổi tên

- ultra-sophisticated (adj) ['ʌltrə]-[sə'fistikeitid] : cực kỳ tinh vi
- ex-president (n) [eks]-['prezidənt]

: cựu Chủ tịch

- to deactivate (v) [di:'æktiveit]


: hủy kích hoạt

- underselling ['ʌndə'sel]

: bán ít


READING
B
1.

Answer the following questions

a) 1976: the year Jobs and Wozniak started Apple
b) 1985 : the year Jobs was fired from Apple by John Sculley
c) 1997 : the year Jobs rejoined Apple

2.
3.

the computer Apple I
a) a millionaire : the success of the computers Apple I and Apple II
b) a billionaire : the success of Pixar

4.
5.
6.
7.
8.


he was fired by John Sculley
when Apple was failing, he was invited back by the company
one year
it will change the way people by music and will combat the pirating of music which is damaging the music industry
answers might include his genius, vision, determination and confidence in his own ability and in his products.


VOCABULARY: pREFIXES
A

The following words formed with a prefix are from the article on page 32: co-founder, renamed, underselling. Match the
common prefixes from the box with the correct meaning below.

VOCABULARY

- to overproduce ['ouvəprə'dju:s]

: sản xuất thừa

- to misinterpret ['misin'tə:prit

: giải thích sai

- to outvote [aut'vout]

: giành áp đảo lá phiếu bình chọn

- co-founder (n) [kou]-['faundə]

: người đồng sáng lập


- to rename [ri:'neim]

: đặt lại tên, đổi tên

- ultra-sophisticated (adj) ['ʌltrə]-[sə'fistikeitid] : cực kỳ tinh vi
- ex-president (n) [eks]-['prezidənt]

: cựu Chủ tịch

- to deactivate (v) [di:'æktiveit]

: hủy kích hoạt

- underselling ['ʌndə'seling]

: bán ít


VOCABULARY: pREFIXES
A
1)
2)
3)
4)
5)
6)
7)
8)
9)


The answer:

too much

over

better / more than

out

badly

mis

extremely

ultra-

former

ex-

opposite

de

with

co-


too little

under

again

re


VOCABULARY: pREFIXES
Underline the odd one out in each group.

B
1.
2.
3.
4.
5.
6.
7.
8.
9.

under

perform / rate / charge / profit

co


producer / worker / boss / author

re

launch / engineer / locate / decide

over

spend / estimate / supply / lose

mis

manage / judge / calculate / look

out

perform / bid / class / win

ultra

efficient / cautious /modern /big

ex

boss / director / employee / staff

de

merge / nationalise / regulate / grow



VOCABULARY: pREFIXES
C
1.
2.
3.
4.
5.
6.
7.
8.
9.

Complete the sentenses with the correct word from Exercise B.

underperformed
Serveral sales staff …………………………. last year and didn’t meet their targets.
Smith and Turner were the two ………………….. of the report. co-author
We will …………….… our product as soon as we have finished the modifications.
relaunch
We …………………… the number of people who would buy our product in Asia.
Because theoverestimated
company has been …………………… for years we are close to bankruptcy.
They had to ……………. their rivals to take over the company.

mismanaged

Our ………………..……. factory has state-of-the-art machinery.
My ………………. was impossible to work with so I left the company.
outbid

Many state companies in Eastern Europe are being ……………………. .
ultra-modern
ex-boss
denationalised


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