The art of visual marketing by peg fitzpatrick and guy kawasaki

#ArtofSocial

ART of Visual Marketing


ART of Visual Marketing
@GuyKawasaki
Chief Evangelist of Canva
Co-author, The Art of Social Media
and twelve other books

@PegFitzpatrick
Social Media Strategist
Co-author, The Art of Social Media


ART of Visual Marketing

In this presentation, you'll learn tips and tricks
that will help you create your own fantastic
visual marketing.
Create powerful, optimized visual elements
Attract more readers and engagement
Implement a broad selection of visual
marketing power tips


ART of Visual Marketing

Step one:
Create or curate great content

You'll need to boost your content creation with
OPC (other people's content) to round out your
social media sharing. 85% OPC, 15% your own


ART of Visual Marketing

If you have a blog or website,
every post needs an image.
Standard blog image size is
560 pixels x 315 pixels.
Get your tech on and set up Open Graph to
optimize your blog images. Or hire a tech person.


ART of Visual Marketing

Step two:
Design (or find) your visuals
Take your own photos
Use stock photos
Image sources: Canva, Stocksy, Flickr
Create your own original graphics
Make sure you have permission to use photos.


ART of Visual Marketing

Step three: Optimize your visuals

Size counts

Go big!

Check on desktop, mobile, and tablet.


ART of Visual Marketing

This can be a custom
image you design.
Or the image that comes through with
Open Graph from the blog that populates
when you embed a post.


ART of Visual Marketing

Create the right size image
Twitter 1024 pixels x 512 pixels
Facebook 940 pixels x 788 pixels
Instagram 640 pixels x 640 pixels
Pinterest 735 pixels x 1102 pixels
Google+ You can use any of these


ART of Visual Marketing

Power tip:
Use pre-set

sizes in Canva


ART of Visual Marketing

Name your images
Images rank high in Google search.
Use keywords for your content.
Add an Alt Attribute (alt tag) on your images. This
becomes the Pinterest description.


ART of Visual Marketing

Step four: Deploy!
Every social media
post should include
an image.
and yes, we mean every post.


ART of Visual Marketing

DESIGN TOOL BOX
• Eye Dropper Chrome Extension
• Canva
• Word Swag app for smartphones
• Over app for smartphones

ART of Visual Marketing

Harness the power


ART of Visual Marketing

visual marketing

PRO TIPS
in action
Please try this at home, kids!


ART of Visual Marketing
1. Maximize Twitter Images


ART of Visual Marketing
2. Embrace Pinterest


ART of Visual Marketing
3. Make Photo Albums


ART of Visual Marketing
4. Create Snappy Flipagrams

ART of Visual Marketing
5. Shoot Slow-Motion Video


ART of Visual Marketing
6. Embed Native Facebook Video


ART of Visual Marketing
7. Embed SlideShare Presentations


ART of Visual Marketing
8. Repurpose Google+ Hangouts


ART of Visual Marketing
9. Add Infographics


ART of Visual Marketing
10. Experiment with Hyperlapse