7 brilliant social media campaigns to learn from in 2016

7 Brilliant Social Media
Campaigns to Learn from
in 2016


“Content is fire; social media is gasoline.”
–Jay Baer
As consumer attention grows more fragmented and media
consumption evolves, interacting with customers the right
way on social media will be critical in 2016.
Here are 7 stellar social examples to learn from in the new
year.


#1: Pittsburgh Penguins Click-to-Reveal
The Pittsburgh Penguins tweeted a trivia question with an
interactive twist: when you clicked on the image, the
answer revealed itself in a new image.

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#1: Pittsburgh Penguins Click-to-Reveal
We saw a growing number of brands put their own spin on
this tactic in 2015, and it’s an easy one to test for your own
company’s Twitter account in 2016.
Here’s how to create one of your own click-to-reveal
Twitter images.


#2: Taco Bell Bitmoji Engine on Twitter

Emoji hit the big time in 2015. Given Taco Bell’s propensity
for youth-oriented and trendy marketing, it was no surprise
that TB used emoji as part of its marketing strategy this
year.
When the new taco emoji hit mobile devices, Taco Bell
announced that fans could tweet @TacoBell with the taco
emoji and another emoji, and Taco Bell tweeted back an
entertaining emoji mashup.


#2: Taco Bell Bitmoji Engine on Twitter

It’s a great reminder that social messages in 2016 should
always speak your audience’s language.


#3: Cinnabon Is Sweet on Snapchat
To launch its Snapchat account, Cinnabon partnered with
social influencers Danny Berk and Evan Garber to take
over Cinnabon’s Snapchat, asking fans to share snaps of
sweets.


#3: Cinnabon Is Sweet on Snapchat
Cinnabon garnered 2,000 followers in two days. Why
Snapchat? Jill Thomas, VP of marketing at Cinnabon, said, "I
loved the idea that [Snapchat] was very one-to-one and
personal.”
Even if your audience isn’t on Snapchat, partnering with
industry influencers to share and promote content will be

a goldmine for better reach in the new year.


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#4: GE Rocks Periscope — With Drones.
In 2015, GE launched #DRONEWEEK, a project that allowed
“viewers to criss-cross the U.S. via Periscope and get a
drone's eye view of ... where jet engines, locomotives, wind
turbines and industrial machinery are made and tested to
extremes, featuring interviews and expert commentary from
GE scientists and technologists.”


#4: GE Rocks Periscope — With Drones.
Instead of simply Periscoping an existing event or launch, GE
developed an entirely new idea to Periscope and share,
reminding us that livestreaming can take many forms —
even for brands that aren’t in entertainment or consumer
goods.


#5: Lululemon Empowers with Spotify.
Activewear brand Lululemon experimented with Spotify as
part of its marketing in 2015, releasing two Spotify playlists
that perfectly coincide with the brand’s fitness-driven

aesthetic.
The Lights Out. Go Run playlist currently has nearly 500
followers and features songs designed to deliver an extra
boost of energy and focus to runners.


#5: Lululemon Empowers with Spotify.
Music and fitness go hand in hand, so Lululemon’s
translation of activewear into playlists makes perfect sense.
As you create marketing plans for 2016, think about what
customers do while they use your product, where they
might be, or where they might be going. Marketing to that
state of mind and environment — like Lululemon did with
music — can increase customer experience and brand
loyalty exponentially.


#6: Virgin America Flies High on LinkedIn.
Airline Virgin America posts frequent updates and interesting
articles on its LinkedIn page. But what makes the Virgin
America LinkedIn presence exceptional is the frequent
blogging by Richard Branson.


#6: Virgin America Flies High on LinkedIn.
The beloved entrepreneur Branson writes about topics
ranging from work-life balance to finding joy in Halloween as
an adult. His posts are then shared on the company page,
which injects the Linkedin page with personality and fun.
Some of your best content creators might be leaders in

your company! Support them with writing and editing help.
Make sure employees share content on LinkedIn, not just
Twitter.


#7: eBags Creates a Facebook Series.
Travel bag manufacturer
eBags knows that its
customers are savvy
travelers, so its Facebook
page keeps customers
coming back with tips to
make travels even easier.


#7: eBags Creates a Facebook Series.
eBags regularly offers useful content on their page about
packing, travel hygiene, and more. The content goes
beyond self-promotional posts and discount codes to
entice customers to return to the page — especially on
Tuesdays for #TravelTipTuesday.
Creating a series of valuable information on Facebook
is a smart way to build anticipation for a certain day of
each week and increase Facebook page traffic.


… And that’s just the beginning!
We collected 30 examples of brilliant social
media campaigns in 2015 to learn from in 2016.
Check out the rest now.

Ready to make 2016 your best year in
marketing yet?

Click here to download the FREE e-book!