Business transformation how to stay ahead of the game in the digital age

Business Transformation:
How to Stay Ahead of the
Game in the Digital Age
Derek Laney

Head of Product Marketing
@derektweets



The Internet of Customers
Cloud
65%
Resources
used

Mobile

Energy consumption

Social
Data

Science

Behind every machine
is a customer
sensor

IoT

Data allocated (GB)
26

57 78 51

76 26 50

58

lightbulb
phone
app

Closed Lost by Region
and Product
REGION

soda machine
watch

PRODUCT

SUM OF
AMOUNT

Midwest

Buildozer Tra...

$25,600

Midwest

Concrete Mixer

$527,900

Midwest

Concrete Pump

Midwest

Concrete Pu...

Midwest

Crankshaft

$81,800
$274,900
$1,065,700

Total annual consumption
Energy

Resources

Time


IIoT:

Even Today’s Hottest Devices Are Tomorrow’s Legacies


IIoT:

Even Today’s Hottest Devices Are Tomorrow’s Legacies


Data Science: Major Shift in Technology

Ubiquitous Data

Unlimited
Computing Power

Machine Learning


Data Science: Turns Devices into Experience

How Artificial Intelligence Will Make Technology Disappear (Rand Hindi, June 2015)


Data Science: IQ uses Relationship Intelligence
Drive action with
Relationship Intelligence
What to Prioritize

Automatically

collects all your
data to…

Who to Email
How to close more deals


Somak Roy
Senior Analyst
@somak_roy




The Business Application of the Future
effective, agile, adaptive…beautiful

© 2015 Forrester Research, Inc. Reproduction Prohibited


Five Pillars Of Future Business Applications

© 2015 Forrester Research, Inc. Reproduction Prohibited


The Cloud has Gone Beyond CRM, HCM, and Collaboration

© 2015 Forrester Research, Inc. Reproduction Prohibited


Saas’ Conquest Of The Back Office Has Begun

© 2015 Forrester Research, Inc. Reproduction Prohibited

N=2000+


The Conquest Has Reached Indian Shores

Close to 50% plan to implement
SaaS for industry-specific processes

Over 50% plan to implement SaaS
for BI/analytics

© 2015 Forrester Research, Inc. Reproduction Prohibited

N=184


Expect The Cloud In Many Forms

© 2015 Forrester Research, Inc. Reproduction Prohibited


Functional and Beautiful Software
not merely transactional… engaging too

© 2015 Forrester Research, Inc. Reproduction Prohibited

User Training Is Dead, Long Live User Experience

© 2015 Forrester Research, Inc. Reproduction Prohibited


UX Increasingly Has Direct ROI

© 2015 Forrester Research, Inc. Reproduction Prohibited


Flexibility Will Be Built-In
© 2015 Forrester Research, Inc. Reproduction Prohibited


Configurability, and Built-in PaaS

› Non-technical configurability
› Extend and customize the application natively 

Built-in PaaS
› Built-in process modeling
› Built-in rules management

© 2015 Forrester Research, Inc. Reproduction Prohibited


Embedded Analytics
intelligence at the point of work


Embedded Analytics Rapidly Becoming an Expectation

› Supplier, employee, and customer analytics 

broader context behind every record & transaction
› Personalization to enhance productivity
› IOT affords additional contextual data, and
therefore greater personalization


Integration be more pre-built, less onerous
Subtitle text


The Integration Task will Devolve to an Ecosystem

› The integration specialists will do the heavy lifting
› Greater focus on the pre-built, less on the custom
› The SaaS majors are working on ensuring different
clouds play well together


Closing Thoughts

› The business application as much about enabling
better operational decisions as record keeping and
transactions
› The business application will increasingly be
people-centric, not just data-centric
› The application of the future will stem the tendency
to do the actual work outside of the software

Derek Laney
Head of Product Marketing
@derektweets