How to become an app company

How to Become an
App Company
Tuesday November 17th, 2015

Ian Waters
EMEA Marketing Director, App Cloud

Gavin Guinane
Master Enterprise Architect, EMEA


Agenda
•
•
•
•

Introduction & Housekeeping
Changing Customer Expectations & the Modern App
Demo
Q&A

Housekeeping
•
•
•
•

All attendees are in listen-only mode
Recording will be sent out post-webinar
Any questions? Please write in the GoToWebinar question box.

Q & A for all speakers will be held at the end of the webinar.


Future Looking Statements
Future Looking statements under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included
in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.


Companies Need to Deliver a Connected Experience

Single View of
Customer

Engaging User
Experience

Connected
Things


The Connected Experience for Customers is Broken

Siloed Experiences

Employee Experience

Product Experience

App Experience

Your Customer


Building Engaging Apps is a Struggle for IT Leaders
By 2017 enterprise app needs will outstrip IT’s capacity to deliver by 5x

# Enterprise
Mobile Apps
Required
in 2017

“IT Deficit”

# Apps IT can
Deliver
by 2017

*Gartner Study “The Enterprise App Explosion: Scaling One to 100 Mobile Apps ” June 2015

Business demand will
outstrip IT capacity by

5x


A Modern App Has Complex Requirements
Identity
Preferences
Customer Profile

Productivity
Dashboards & Analytics
Business Processes

Elasticity
Contextual
Scale

Engagement
Marketing Campaigns
Social

Trust
Payments

Private Data

Real-time Connections
Sensors

Streams of data


IT Needs a New Way to Deliver Apps
Across technology, development and management

Productivity Apps

Engagement Apps

Model-Driven

Elastic

Connected Apps

Streaming


Salesforce Lightning
Experience a new way to build connected apps fast

Gavin F. Guinane
Master Enterprise Architect, Salesforce EMEA

Lightning Experience
Lightning App Builder and
Lightning Components
Build Apps Visually with Lightning App Builder
Develop re-usable UI components with the
Lightning Component Framework

Buy and Sell Components on the AppExchange

​Lightning Design System

​Design beautiful apps with Salesforce style guides
and best practices
​Download our UI Library and CSS Framework to
build apps faster


The New Lightning Component Framework
Powers a New UX
Assemble with Building Blocks
Build apps and pages with self-contained,
reusable components
E
​ asily Build a Sophisticated UI
Components are dynamic and mobile
friendly. They contain HTML, JavaScript
and CSS
Go Fast with Pre-Built Components
Use included Components plus

Components from partners available on
the AppExchange


Introducing the New Lightning Experience

A new user experience designed to help you get work done, faster
Users get a modern app experience
G
​ et the information you need to
delight your customers, faster
Admins customize and assemble
apps
Customize your experience with drag
and drop
Developers build with engaging UI
With Lightning Components and the
Lightning Design System


Developers build beautiful enterprise UIs
Powered by Lightning Components and the Salesforce Design System

Build standalone apps and components with
HTML, CSS, JavaScript, or any web-enabled code

Restyle any app with Salesforce Design
System

The design-to-development
workflow is broken.


Lightning Design System

DESIGN
PATTERNS

CSS FRAMEWORK

DESIGN
GUIDELINES

A collection of design patterns,
CSS Framework (visual components), and best practices for
building great experiences on the Salesforce platform.


What the Design System is NOT
●
●
●
●

Not built into Salesforce
Another JavaScript Framework
Additional Visualforce Components
Anything associated with business logic, events,
or objects

Your customizations will work in Lightning
Experience
Lightning Experience

Classic Desktop
Declarative customizations
e.g. Custom Objects, Page Layouts,
Fields, etc.
No development work necessary

Programmatic customizations
e.g. Custom Visualforce page
Visualforce retains the same styling in
both environments
Restyle your app with Salesforce Design
System


Visualforce and Lightning work together
Visualforce will always be supported. Start planning for how to leverage Lightning.

1.

2.

3.

Use Lightning Components in

Visualforce

Use Visualforce in a Lightning
Component

Migrate to Visualforce to
Components

Visualforce

Lightning
Component

Lightning
Component

“Lightning for Visualforce

Visualforce

Lightning
Component

Visualforce

Visualforce as an iframe

Lightning Components will have the
same functionality as Visualforce
Coming soon

Visualforce and Lightning work together

1.
Use Lightning Components in
Visualforce
Visualforce

2.

3.

Use Visualforce in a Lightning Component
Migrate to Visualforce to Components

Lightning Component
Visualforce

Lightning
Component

Lightning Component
Visualforce

“Lightning for Visualforce

Visualforce as an iframe

Lightning Components will have the

same functionality as Visualforce
Coming soon


DEMO


Trailhead Unleashes Your Team’s Productivity

Free online interactive training for everyone

Unlock the power of Salesforce App Cloud
Bring developers, IT, and business together


Resources
Recorded Webinars
/>App Cloud Landing Page
/>Customer Success Stories
/>

thank y u