Star wars the force awakens 2015 trends analysis

Star Wars: The Force Awakens
2015 Social Trends and Analysis


TOTAL POST VOLUME

Mentions of Star Wars

1,037,765

over the last 7 days
(Dec 7

th

– 14

th

, 2015)

200,000

•

4.1B Twitter impressions over the last 7 days

160,000

•

+78.1% post volume increase from the

120,000

previous week

80,000
40,000
0
42346.0
42345.0

42348.0
42347.0

42350.0
42352.0
42349.0
42351.0


PARTNERED BRANDS
5468

10.3K

1497

Brand Mentions

1113

1049

•

Walt Disney Co. partnered with 7 brands to promote the
film

•
•

331

276

396M Twitter impressions over the last 7 days
Conversation increased +4.5% over the previous week

244

27


#THEORYWARS

•

Verizon was discussed the most among other partnered brands due
to its social media campaign that asked people to share their top

fan theories about the plot of “Star Wars: The Force Awakens” using
#TheoryWars

•

With over 5K mentions of #TheoryWars, fans were most interested
in trying to predict the actions of Chewbacca (23.7%) and Han Solo
(23.1%)

•

#TheoryWars generated over 120M Twitter impressions over the
last 7 days


NETWORK DEMOGRAPHICS
Disney is the parent company of ESPN and ABC.
Promotional spots for Star Wars appeared on ESPN’s
“Monday Night Football” and “SportsCenter”, as well

57.1%

as on ABC’s “Good Morning America” and “Jimmy
Kimmel Live”

42.9%
Males mentioned Star Wars more than females, with
the most common age group being 25-34 years old

ESPN; 58.0%

ABC; 42.0%


DECEMBER MOVIE RELEASES

•

Star Wars completely dominated the
conversation around the top 5 new movie
Star Wars

releases in December, accounting for 91.6% of
the volume

•

91.6%

93.6% of Star Wars mentions occurred on
Twitter

•

3.3%

Star Wars was mentioned 992.1% more than
the other top 5 movies in December

1.7%
1.7%

1.7%

Krampus
T he Hateful Eight
T he Big Short
In the Heart of the
Sea


TOP HASHTAGS

#StarWars

227K

#TheForceAwakens

109K

#5SOSAwakens

7.2K