Super bowl 50 social media trends and analysis

2016 Social Media Trends and Analysis

BIG GAME

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TOTAL POST VOLUME

13,614,775
Mentions of
Super Bowl 50
increased

+49.5%
over Super Bowl 49

Mentions of Super Bowl 50
over the 24 hours
(February 7th, 2016)

2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM 12:00 AM 3:00 AM 6:00 AM 9:00 AM
SB50

Brands

LEADING BRANDS

328,091

Super Bowl 50 Brand mentions over the last 24 hours

•

Doritos claimed 33.5% of the Super Bowl
conversation with their contest to award $1
Million dollars to the viewer who created the
best commercial for #CrashTheSuperBowl.
The commercial titled Dorito Dogs was
announced the winner.

•

Avocados From Mexico was dominating the
conversation all week, leading up to the
Super Bowl, with commercials that used the
hashtag #AvosInSpace


LEADING TEAMS

1.3M
•

After his fourth Super Bowl appearance, the majority of the conversation surrounding Peyton
Manning were related to rumors of his retirement.

931.6K
•

Walking out of the press conference room after
the game drove the conversation around
Panther’s quarterback, Cam Newton.


SUPER BOWL 50 PERFORMERS

590K Coldplay
506K Lady Gaga
472K Beyoncé
279K Bruno Mars


TOP HASHTAGS

#SB50
#SuperBowl
#KeepPounding

41K
13K
7K

SENTIMENT
Game

•

Ads

The words “best”, “happy”, “congrats”, and “great”
were the most frequently used terms among all positive
comments.


Gender and Age Demographics
Game

Ads

Game

Ads

•

In the week leading up to the Super Bowl, the conversation was dominated by
males (81%), however there was a shift in conversation during the game resulting in an equal split between males & females.

•

The majority of tweets were shared by individuals in the 25-44 age range.