Essentials BLX platform breakout

Build Apps Fast
Build Business Faster
Redouan Cherkaoui
Account Executive Platform


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This presentation contains forward-looking statements, the achievement or success of which involves risks, uncertainties, and assumptions. If any such risks or
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied
by the forward-looking statements we make.
The risks and uncertainties referred to above include – but are not limited to – risks associated with possible fluctuations in our financial and operating results; our
rate of growth and anticipated revenue run rate, including our ability to convert deferred revenue and unbilled deferred revenue into revenue and, as appropriate,
cash flow, and our ability to grow deferred revenue and unbilled deferred revenue; errors, interruptions or delays in our service or Web hosting; breaches of our
security measures; the financial impact of any previous and future acquisitions; the nature of our business model; our ability to continue to release, and gain
customer acceptance of, new and improved versions of our service; successful customer deployment and utilization of our existing and future services; changes in
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and in other filings we make with the Securities and Exchange Commission from time to time, including our most recent Form 10-K. These documents are available
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Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make their purchase decisions based upon features that are currently available.

4 Million +

300 / 25

Applications

S1 AppExchange apps

1,8M / 100k

2,500 /220+

Salesforce developers

AppExchange apps

THANK Y U


A Single Platform To Connect with Your Customers
Powered by Salesforce1 Platform, the #1 Platform-as-a-Service
Sales

Service

Marketing

Community

Analytics

Apps

Complete CRM
Largest Enterprise Ecosystem
2,700+ Partner Apps

Cloud
Mobile

Flexible, Scalable, Metadata Platform

Social
Data Science

Data &
Objects

Mobile UI

Collaboration

Analytics

Fast App Dev & Customization

Trusted Multitenant Cloud

Workflow

Identity


Connect With Your Customers
in a Whole New Way

Cloud
LTE
Mobile

Mainframe
SNA
Terminal

Thousands

Serve
r
LAN / WAN
Client

Millions

Billions

Connected
things

Trillions

customer
interactions


The App Revolution
Every company is becoming an app company

Apps define:

How you engage with customers
How your employees work


Three Forces Are Driving the App Revolution

Technology

People

Leadership

New agility focused
platforms

New class of app
developer

New type of IT
leadership

The Revolution Demands a New Technology Platform
Back Office

Front Office

Process Centric

Customer Centric

Slowly Upgraded

Constantly Upgraded

Rigid

Flexible

10 year cycles

10 day cycles


A New Class of Creators Has Emerged

Empowered with new platforms

More productive and agile
Aligned to business outcomes

Driving innovation throughout the company
Developers

Business
Analysts


Build Apps Fast. Build Business Faster.
Subtitle text

Customer
Apps

Employee
Apps

build engaging
customer-facing
apps faster

build powerful
employee-facing
apps faster


The Salesforce Advantage
Infrastructure

Single Code Base
and Shared

Infrastructure

Automatic
Upgrades

Unbreakable
Customizations

Open &
Extensible

46 Major Releases
(3x /year)

Integrations and
Customizations
Auto-Upgraded

API-First Architecture
2700+ AppExchange
Apps


Build Apps Fast. Build Business Faster.
Apps

Employee
Apps
build powerful
employee-facing apps

faster


Everyone Loves the Latest New Thing

Enterprise IT
Software Upgrade

House
Upgrade

Bike
Upgrade

Phone
Upgrade

Car
Upgrade


Setting the Pace for Platform Innovation
45 major releases and counting
Salesforce1

REST API
Visualforce
Apex Code
Custom
Objects

AppExchange
Apps

API

2000

2003

2005

2006

2008

2010
2013

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |


Introducing: Salesforce1 Lightning

NEW

The Next Generation of the Salesforce1 Platform

Lightning Components

Lightning App Builder

Lightning Process
Builder

Lightning Community
Builder

Lightning Connect


Build Apps Fast. Build Business Faster.
Apps

Customer
Apps
build engaging
customer-facing apps
faster


Heroku: Build and Run Customer-Facing Apps

Ruby
Node.js
Java
PHP
Python
Scala
Clojure

More…

24/7/365 ops
Continuous
Protection
Health Checks
High Availability
Encryption
Rollback

Payments
Email
SMS
Search
Analytics
Monitoring
Logging

Dynos

Database

Add-ons

Run virtually any
Language at Scale

Enterprise-grade postgress
as-a-service

150+ App Plugin
ecosystem


Heroku Connect
Put your customer apps to work
Seamless Data Sync

Simplicity and Scale

Best of Both Worlds

Heroku Connect


Build Apps Fast. Build Business Faster.
Apps

Customer
Apps

Employee
Apps

build engaging
customer-facing
apps faster

build powerful
employee-facing

apps faster


Your top-level HR partner


WE ARE AN ASSET TO YOU AND YOUR PEOPLE
HR management for self-employed, SMEs or larger companies

Personnel administration and salary calculation
HR Services

HR Consulting
Developing your people’s talents

Entrepreneur
Employees

HR Insurance
Guaranteed income

Health & Safety
Prevention, health & well-being


Securex in Europe
1.600 staff members/specialists in Belgium,
France and Luxembourg

29 customer contact points, of which

> 25 in Belgium
> 2 in France
> 1 in Luxembourg
> 1 in The Netherlands
Our clients:
> 83.800 companies
> 112.000 self-employed
> 6.600 brokers and accountants
> 70.000 individuals
Turnover of 246 million EUR in 2012


Overview of the project
- Securex offers training in a large series of domains: E.g. in ergonomy, first aid, etc.
- A tool to support this process is required (In the past it was managed manually)
- The training catalog should also be visible from the website: www.securex.be
- Huge IT investements in hardware, software, services were not possible

The selected solution: use the Salesforce platform to build our own application!


Design
We have designed a tool which is a mix of standard and custom
functionalities:
• Standard objects: accounts, contacts
• Custom objects: training, training session, attendee,…

Training

Account

Contact

Attendee

Session