The who what where when and why of social media lead generation
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To identify the “Who”, you must identify the ideal buyer
persona for your business. Ask yourself what kind of
person would be most interested in what you have to
offer? What interests, industry, or job title listed in a bio
would qualify someone as a good customer for you? What
would they typically Tweet about? Developing a detailed
idea of whom you will be targeting is the first step in
generating leads.
To identify the “Who”, you must identify the ideal buyer
persona for your business. Ask yourself what kind of
person would be most interested in what you have to
offer? What interests, industry, or job title listed in a bio
would qualify someone as a good customer for you? What
would they typically Tweet about? Developing a detailed
idea of whom you will be targeting is the first step in
generating leads.
