Project design and advertising handing out flyers occasion celebrating 304 and 15 The Golden Week

Project design and advertising handing out
flyers occasion celebrating 30/4 and 1/5
"The Golden Week"

Green Eden Restaurant
Address: 365 Xuan Dieu Street - Ha Noi
Hotline: (04)37568686
Fax: (04)37568686
Email:
Website:
Nguyen Duc Tai
Nguyen Tien Hoang

Page 1


TABLE OF CONTENT

1.
2.
3.
4.
5.
6.
7.

A project overview………………………………………....3
An administration plan……………………...……………...5
Gantt chart………………………...………………………..8
Identification of potential problems………………………..9
Costing of expected time and materials…………………..10

A project monitoring tool…………………………………11
Brief review of the project………………………………..14

Green Eden Restaurant
Nguyen Duc Tai
Nguyen Tien Hoang

Page 2


Project design and advertising handing out flyers occasion
celebrating 30/4 and 1/5 "The Golden Week"
I.

A project overview
As you know, work to promote the image, the brand is critical to the success of your
organization, of which there are many different types of advertising to be considered for
referral to the client. These include the different types of advertising such as, flyers, signs,
the internet, on television ... all brought about certain effect. In which the handing out
flyers is calculated often the first, with the advantages of shorter design time, low cost,
easy access to customers .... With the business sector of our fast food is no exception, we
always want to serve our customers in the best way and the best preferential with
customers. We are regularly sent to the customer such preferences, and we want our
customers to know that information quickly and clearly.
On the occasion of 30/04 and 1/5 we have special programs how customers, celebrated
sale promotion "The Golden Week" celebrating 30/4 and 1/5. "The occasion of the 30/4 -1
/ 5, 10 – 20% discount when customers come to Green Eden Restaurant", the start time
from 7:30 am on 22/4 until 22 pm on 28/4 applies to all customers. We have selected
designing are flyer advertising the first channel for our restaurant.
Create sample brochures, flyers promotions company 30/4-1/5 occasion. "Occasion 30/4

-1 / 5, up 10-20% when customers come to Green Eden Restaurant", the start time from
7:30 am on 22/4 until 22 pm on 27/4 applies to all visitors goods
Time: 8am handing out flyers from 20/04 to 25/04 2013
In terms of design flyers, brochures:
Discounts from 10-20% for all visiting and calling fast food in Eden Green Restaurant
Ads of the week off of fast food restaurants Green Eden
The food is off the most: Pizza, spaghetti, seaweed rice rolls, Gimped fried…20%
Quantity: 15,000 copies
Management: Group marketing
People passing out: 4 people
Human resources: Students Part-time
Nguyen Duc Tai
Nguyen Tien Hoang

Page 3


Cost: 12,000,000
Objective: Ensure flyers to clients is 80%, bringing the latest information about the
restaurant's promotions to customers

II.

An administration plan
Green Eden Restaurant (venue VND)
Nguyen Duc Tai
Nguyen Tien Hoang

Page 4

Activity
Start
Preparation
15
-Meeting assign Apri
specific tasks to l
each person
201
-Estimate the
3
number of
leaflets were
printing and
distribution
processes to
clients
-Prepare
relevant
documents
-Prepare budget
forecasts
Implementation 18
-Designs and to Apri
choose
l
appropriate
201
sample flyers for 3
restaurant

-Given full
information
about the
company's
promotions on
this form
-Print and
photocopy
- Select locations
and handing out
flyers
-Synthesis of the
effectiveness of
the handing out
flyers
Completed
-Collect and
synthetic results
-The difficult
Nguyen Duc Tai
Nguyen Tien Hoang

End
17
April
2013

Personnel
Mr Tai
Mr Hoang

(maketing)

Performance standards
-Assign specific tasks to
each person.
-The number of leaflets /
leaflets delivered to
customers
-Prepare a work plan for
the project.
-Preparing documents
related
-Prepare a budget for the
full cost of the project
from beginning to end.

Budget

25
April
2013

Tai,
Hoang,
Linh,
Hung,
Tuan,
Trang,
Hue

-Restaurant name,
address, name
promotions
-Start time promotions
-Content about
discounts, promotions
for the entire menu of
restaurant (Discounts
from 10-20% for all
visiting and calling fast
food restaurant in Eden
Green.)
-Cuisines are the most
discounts (The food is
off the most: Pizza,
spaghetti, seaweed rice
rolls, Gimped fried…
20%)
-15,000 copies
- Human resources:
Students Part-time

- Design
flyer
500,00
-Printing
and
photocopy
(15,000)
7,500,000

- Persons
distribute
flyers
4,000,000

24
28
Apri April
l
2013
201

-Receive feedback from
customers to the
restaurant
-Make surveys sent to
Page 5


problems
encountering
-Solutions to
solve problems
-Analysis
solutions
-Written report
to superiors
-Presented at the
meeting of the
management

3

customers
-Directly monitoring
employees leaflets
-Analyze and evaluate
information
-Made the comment and
the results of work
-Discuss and offer
solutions to remedy
omissions
-Written report about the
work, these results
obtained and omissions
-Make statements about
the cost of work
-Presented at
management meetings

Key Stakeholders

Nguyen Duc Tai
Nguyen Tien Hoang

Page 6


No

Name

Organization

1

Nguyen Duc Tai

Green Eden
Restaurant

2

Nguyen Tien Hoang
Nguyen Tương Linh

Green Eden
Restaurant

3

Pham Thi Hue
Nguyen Quynh Trang
Tran Trung Tuan
Nguyen Manh Hung

Employees
handing out
flyers

III.

Gantt chart
Nguyen Duc Tai
Nguyen Tien Hoang

Page 7

Responsibility

Contact detail

-Approved by project
flyer
-Appointment of
project manager
-Set objectives and
meet the needs project
- Printing contracting
-Inspection and the
reception
-Inspection results
and reports
-Design flyers
-Make a list of time
for work
-Cost estimate for the
work
-Find leaflets staff

-Set report on the
work
-Handing out flyers
correct location is
required
-Ensuring leaflets be
release delivered to
customers
-Their enthusiasm and
openness at work

Marketing
Manager
Tel: 0943614999

Marketing
Department
Tel:

Students Parttime


IV.

Identification of potential problems
Nguyen Duc Tai
Nguyen Tien Hoang

Page 8

Control
element
Timelines

Potential problems

Cost

Costs exceed the
permissible level of
the company

Resources

Lack of human
resources and
equipment to work

Quality

-Marketing
department
employees do not
complete the task

V.

Unexpected delays
such as equipment

breakdown (printers,
photocopier
damaged)

Identification
pointers
When the
equipment first
breaks down

Changes in market
prices lead to wage
increases for
employees,
printing of
documents for the
project increased
-when marketing
department
employees sick
leaves prolonged
- Office equipment
damaged
- Schedule submit
handing out flyers
delayed Are more
than half day
compared with
plan

Costing of expected time and materials
Nguyen Duc Tai
Nguyen Tien Hoang

Page 9

Preventive action
-To ensure the project
will be finished
according to the timeline.
-Ensure equipment is
serviced prior to the
project
-Provide more money
-----Find the location
print /photo cheap
-Used Printer/ copier
company
-Decrease The number of
employees
- Looking person in the
same room have the
ability to replace
- Find someone who can
be trained to take over?
- Repairing or replacing
equipment as needed
- Tabulating clearly
assign tasks to each
member

-Monitoring and support
staff handing out flyers.


Costs
Section A: Preparation
Meeting assign specific tasks to
each person
Estimate the number of leaflets
were printing and distribution
processes to clients
Prepare relevant documents
Prepare budget forecasts

No. of
staff

Per hour
VND

No.
hours

Total
VND

2

0

3

0

2

0

1

0

1
1

0
0

6
2

0
0

Sections B: Implementation
Designs and to choose appropriate
sample flyers for restaurant
Given full information about the
company's promotions on this form
Print and photocopy

Select locations and handing out
flyers
Synthesis of the effectiveness of the
handing out flyers

1

100,000

5

500,000

1

0

4

0

1
4

50,000

24
20

7,500,000

4,000,000

2

0

12

0
12,000,000

Collect and synthetic results
The difficult problems
encountering
Solutions to solve problems
Analysis solutions
Written report to superiors
Presented at the meeting of the
management

Section C: Completion
3
0
3
0
2
2
1
1

0
0

4
4
2
1

0
0
0
0
0
12,000,000

Total budget

Nguyen Duc Tai
Nguyen Tien Hoang

0
0
0
0

24
8

Page 10

VI.

A project monitoring tool

Nguyen Duc Tai
Nguyen Tien Hoang

Page 11


Nguyen Duc Tai
Nguyen Tien Hoang

Page 12


Green Eden Restaurant
Address: 365 Xuan Dieu Street - Ha Noi
Hotline: (04)37568686
Fax: (04)37568686
Email:
Website:

Implementation surveys with external customers of the handing out
flyers
Green Eden Restaurant with the brand promotion is very essential, we are serious about
bringing to beautiful pictures and the fastest delivered to customers. We were construction a
staff of advertising handing out flyers very professional, friendly and always smiling to the
customer. So have objective perspective about our work, we are looking forward customers

have contributions, feedback so that we can better serve. Thank you for valued customers
Valued customers know our restaurants through any form of advertising? (One tick)


Flyers

Posters



The internet



Valued customers felt are bothered by person handing out flyers? (One tick)


Yes

No



Promotional information of restaurants provided adequate and correct? (One tick)
Adequate



Incomplete



Flawed



Information about the promotions of the restaurant will be sent to by flyers. Valued
customers have wanted to receive them? (One tick)
Yes



No



Thank you for coming to Green Eden Restaurant

Nguyen Duc Tai
Nguyen Tien Hoang

Page 13


Green Eden Restaurant
Address: 365 Xuan Dieu Street - Ha Noi
Hotline: (04)37568686
Fax: (04)37568686
Email:
Website:

Internal customers
In addition interest in the work with clients to advertise, we also have the interest and help
each other in the work. The design personnel and our handing out flyers are always
supported by restaurants. To ensure best quality for brand promotion, we have better
support about funding, salary and bonuses for employees. In addition we have also
interested in meeting and dining held among members. We always have the comments box
income for the employees.
We have also regularly survey forms to capture the needs and desires of employees
You feel the work environment of the company like? (One tick)
Very good



Good



Usual



Not good



Do you feel satisfied with salary and bonus? (One tick)
Satisfied



Not satisfied



Do you want long-term commitment to your work? (One tick)
Yes



No



If you have any comments or need anything. You make contribute directly with the
management or mailboxes comments. Thank you
Nguyen Duc Tai
Nguyen Tien Hoang

Page 14


VII.

Brief review of the project
Project Summary: Project design and advertising handing out flyers occasion celebrating
30/4 and 1/5 "The Golden Week"
In the 2 weeks, the team has designed, printed and issued 15,000 flyers to customers, and
collects a lot of positive effects for the restaurant. We have launched a lot of questions for
customers to come to us. We have made a summary of the effect of job

Regarding the opinion of external customers:
82% the flyers already delivered to customers
70% of customers come to the restaurant known handing out flyers of restaurant
1200 customer views felt joy at with flyers in total arrivals in 1500 asked
Many customers upset by person handing out flyers annoy
Opinions of customers inside:
Employees’ conscious does not work well
Moving vehicles difficulties
Costs make increases flyers
Lack of working equipment
Lack of cost
Solutions:
Monitoring and support staff handing out flyers
Enhance interpersonal skills for employees
Prompted with the employees work attitude not good
Repairing or replacing equipment as needed
Provide more money
Used Printer / Copier Company

Nguyen Duc Tai
Nguyen Tien Hoang

Page 15