5 things you want to know

Part
5 Things you should know about
internet usage for 2013
2


1. From wet-market shopper to credit-card holder, the
majority of your customers are likely to be online...

Base: Urban users of stated category
3


2. Key Decision Makers & Influencers for household
brand-purchases are predominantly online...

Base: Urban Key Decision Maker/Influencer for household purchase of stated category
4


3. Consumers are online every day of the week and
they are not quiet...

67%

Mon

Tues

Weds

Thurs

Fri

Sat

Sun

every day

48%
45%

chatting weekly

socially networked
Base: Urban online consumers
5


4. There is a mobile revolution going on...

48%

have accessed the
internet via mobile phone
of whom

25%

have looked up a product in-store

19% have price-checked a product in-store
Base: Urban online consumers
6


5. Consumers are probably looking for you now...

75%

say the internet
helps them find out about new products

Base: Urban online consumers
7


Questions worth asking for 2013...
1.

Is your communication & brand engagement strategy
taking online sufficiently into account?

2.

Are your online assets currently building brand and
product understanding effectively?

3.

Are your online assets suited to the mobile revolution
and are they easy to use via tablet or phone?

4.

Have you considered a POS online strategy to help
consumers make their choice, e.g. with QR codes?

5.

Do you sufficiently understand how consumers are
using the internet to engage with your brand?

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Part
What next?
9


What next? Expansion into Rural & Smartphones...
These headline results come from Cimigo s annual NetCitizens study of online behaviour in
Vietnam. They are the result of over 5,800 interviews of on- and off-line consumers across Urban
Vietnam covering Metro, Tier 1, & Tier 2 urban centres.
Cimigo is about to launch the fieldwork for its next study. There will be important changes to this
year s design:
1. We will be going Rural: In addition to the Urban study, we will be covering both rural

towns and communes to get a full national perspective on internet usage in Vietnam.
Are rural consumers important to your growth? Is a digital campaign truly national? Can
you reach the rural mass via online engagement?
2. Special focus on smartphone users: We will be adding a further bank of questions to
pose to smartphone users. How can you benefit and utilise this rapid evolution and
adoption of internet connected handsets?

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Gain access to need-to-know analysis for your specific
category, Rural, or Smartphone users...
Through subscribing to the additional specialist reports you will gain an understanding of: how
consumers of your specific category are engaging online; how Rural consumers use the internet;
or how smartphone users are leading the way.

NetCitizens 2013 Report Type

Access Fee (USD)

Urban Vietnam

Free as usual!

Rural Vietnam

2500

Includes rural district towns & communes

Smartphone Users*
Includes additional questions on smartphone users & usage

2000

Your Specific Category Analysis*
Have the NetCitizens report cut specifically to users of your category; e.g.
beer drinkers, insurance holders, personal-care decision-makers etc.

2000

* These reports will be Urban-only unless the Rural Vietnam component is subscribed to.

20% Early Bird Discount for subscriptions confirmed before 31-10-12

11


Contact us...
To register to receive your free Urban NetCitizens report, to subscribe to the Rural or Smartphone
NetCitizens reports, or to have the 2013 analysis cut by your category, please contact us using the
following methods:

Or
send an email request to:
Mr. Joe Wheller
Managing Director

Scan this QR Code
with your

smartphone

Ms. Huynh Xuan Uyen
Business Support Manager


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Part
About Cimigo
13


Starting 9 years ago in HCMC
we ve expanded to...

Cimigo

India Hong Kong
IndonesiaVietnam

ChinaSingapore

Philippines

We now have the privilege of representing

3 billion customers
14

From seven

main cities
in Vietnam

15


Cimigo s extensive set of resources and expertise...

130 Full-time staff

5 Call Centres
Online Panels

45 Consultants Face-to-face
12 Qualitative Specialists 650 Fieldworkers
put the consumer into the boardroom to deliver

consumer-rooted growth

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Cimigo delivers a full range of services to ensure your
business remains connected to your consumers

1. Consulting Services

Market tracking
Motivational research
Market scoping and segmentation Product optimisation
Brand equity
Concept testing
Touch point management
New product development
Customer loyalty
Brand positioning

2. Research Services
Ethnography
Accompanied shopping
In-depth interviewing
Focus groups
Vox pops

Telephone interviewing
Street intercepts
Mystery shopping
On line surveys
Social media tracking


Net-gains for Brand Value
And for stronger consumer engagement &
intelligence.
www.facebook.com/CimigoVietnam
www.linkedin.com/company/cimigo
www.chaocimigo.vn

@cimigovietnam

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We look forward to
talking with you.

cimigo.com
The Voice of the Customer

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