Using mobile technology to improve the travel experience

Empowering the

Connected
Traveller


Manoj Jasra
Digital Director, WestJet

Canada’s 2nd Largest & Most Preferred Airline
85+ Destinations, 100+ Aircraft
9th Largest Carrier in North America


Stress Free Travel


Overview
Contextual Experiences
Deep-linking
Intelligent Integrations
Leveraging Data
Clear Communication


Communication Considerations
Growth of social messaging continues to sky
rocket
New channels for support and marketing have
emerged
Preferences vary across countries and

demographics


Research & Booking


Guest Expectations
I should be able to research
& book however I want to
I expect the experience to
be intuitive and quick
I expect you to remember
me
I don’t want to be treated
like everyone else


Multi-Screen Experience

156M People Engage
with Travel Content
Across Platforms


Personas and Audiences

“The Business
Traveler”

“The Experience

Traveler”

“The Thrifty
Traveler”

“The Family
Traveler”


Pre Trip


Pre Trip
Day of trip = day of frenzy
Time to leave, time / map to airport
Transportation / Parking
Checklist (personal items, travel documents,
etc…)


At the Airport


At Airport
Way Finding / iBeacons
Key Information: Boarding Passes, Flight
Status, Gates
Security lines
Time until next event

In Flight


In Flight
Airlines are innovating
Enhanced Experiences
Bring your own device
Content / Streaming Media
WiFi
Payment Onboard


Thank You