Reinvent e commerce with cloud

Reinvent E-Commerce with Cloud
Tran Viet Huan, PhD
CTO, Cloud Labs, IBM ASEAN
CTO, IBM Vietnam

© 2012 IBM Corporation


Leaders looking to the cloud to respond to powerful new forces

© 2012 IBM Corporation


IBM provides the power of cloud to rethink IT and
reinvent business so organizations can…
Transform the
economics of
innovation
Deliver IT without
boundaries
Enabling new IT and business
processes that break down
traditional silos, connect and
empower people across the
ecosystem, and simplify
information access—to increase
productivity and speed time to
revenue and results

Speed the delivery of new
offerings and services by

creating new models of selfservice and deployment.

Build enduring
partner and citizen
relationships
Interacting with customers,
partners and citizens in
valuable new ways, while
ensuring security and privacy,
to improve their experience
and perception of the brand
and build trust—driving loyalty
that lasts.
© 2012 IBM Corporation


Cloud Value Framework

Value Chain

Create

Disruptors
Smarter IT-Business Center (SIB)

Innovators

Tranform

Optimizers

Improve

Smarter Data Center
Enhance

Market Focus for
the last few years

Extend

Invent

Customer Value Proposition
The Cloud Value Framework helps organizations classify the extent to which
their use of cloud impacts value propositions and value chains.
© 2012 IBM Corporation

Source: IBM Institute for Business Value analysis, 2012.


INNOVATORS
BUY

MARKET

SELL

SERVICES

OPERATIONS

 Smarter Commerce on Cloud

 Marketing on Cloud

 Analytics on Cloud
 Big Data on Cloud
 Mobility Devices on Cloud

Women
Women &
&
Infant
Infant
Hospital
Hospital

 Collaboration on Cloud

 Asset Management on Cloud

Thoughts:
Can you provide these as a services to your Ecosystem partners, your divisions or customers?
Self Service, Division charge back, New Business Model

© 2012 IBM Corporation


Cloud adoption patterns are emerging backed by proven best practices

Cloud
CloudEnabled
EnabledData
Data
Center
Center(IaaS)
(IaaS)

Cloud
CloudPlatform
Platform
Services
Services(PaaS)
(PaaS)

Cut IT expense, risk
& complexity

Accelerate time-tomarket with new
workloads

Transition IT from a cost
center”to a strategic
center of business value

Enable dynamic cloud
based service delivery “On
Demand” and at lower cost

Business

BusinessSolutions
Solutions
on
onCloud
Cloud(SaaS)
(SaaS)

Gain immediate
access to applications
Software-as-a-Service
delivering IT and process
orchestration within and
across organizations

Cloud
CloudService
Service
Provider
Provider

Deliver innovative
business services
Implement new business
models for internal and/or
external service providing,

© 2012 IBM Corporation


IBM is working with clients in each of these areas to help

them achieve real business value
Cloud Enabled
Datacenter

Cloud Platform
Services

Business Solutions
on Cloud

Cloud Service
Provider

© 2012 IBM Corporation


Cloud capabilities built upon a common platform, with a
commitment to open standards
Business Process as a Service
Software as a Service

Platform as a Service

Infrastructure as a Service

Design

Deploy

Consume

Private & Hybrid Clouds

Managed Cloud Services

Cloud Business Solutions

Cloud Enablement Technologies

Infrastructure and Platform as a Service

Software and Business Process as a Service

Enables private/hybrid cloud
service delivery and
management

Secure and scalable cloud
managed services platform

Pre-built Cloud SaaS business
applications and solutions

Common open standards technology and a broad industry ecosystem
© 2012 IBM Corporation


IBM is defining new segments and driving new value for our clients
Cloud-enabled capabilities allow clients to optimize people, processes, decisions,
and assets

Smarter Commerce

Social Business

Business Analytics &
Optimization

Smarter Cities

© 2012 IBM Corporation


Accelerate Transformation with Smarter Commerce on Cloud
IBM Smarter Commerce on Cloud offers the advantages of cloud economics and
immediate access to Smarter Commerce solutions in order to accelerate your
company’s ability to transform the entire customer experience

Accelerate your response to
changing market dynamics by
using the cloud to analyze data
from multiple sources in real-time
to provide deeper insights into
customer behavior

Accelerate customer value by
using the cloud to reduce your
time to market and deliver
innovation faster

Accelerate customer, supplier and partner

engagement by collaborating in the cloud, making it
easier for everyone to access and share information
© 2012 IBM Corporation


Smarter Commerce on Cloud creates new opportunities to
redefine value chains and accelerate time to value.
Analyze

at the point of impact

Connect

Accelerate

business
process innovation

Buy

Service

Market

people with
collaborative business
networks

Sell

© 2012 IBM Corporation


IBM Commerce on Cloud
Enables companies of all sizes to quickly and affordably upgrade their commerce processes and
deliver a seamless, end-to-end customer experience, by providing enterprise-class
ecommerce capabilities in the cloud

Integrated e-commerce platform
delivering marketing, selling & fulfilment:

Buy

Market

Service

Sell

•Maximize on-line revenues by accelerating
online store implementations
•Deliver a customer-centric shopping
experience
•Use insights into customer behavior to enable
personalized offers and promotions
•Optimize inventory with available to promise
and flexible fulfillment options
•Empower business user to build and
personalize relationships with customers

IBM Smarter Commerce on Cloud

© 2012 IBM Corporation


Complete eCommerce Solution With Flexible Deployment Models
Catalog &
Merchandising

Checkout

Fulfill

Reporting

IBM Commerce on Cloud*
Complementary functionality
Web App
Caching

Ratings &
Reviews

Sales
Tax

Email
Services

Payment

Systems

Order
Mgmt.

Reporting
&
Analytics

..and
others as
needed

IBM Commerce Platform
IBM Cloud Infrastructure and Services
Flexible Cloud Deployment Models

*Conceptual diagram only. Does not reflect pricing / packaging

© 2012 IBM Corporation


IBM Cloud Infrastructure and Services
Support Dynamic Business Needs

 App Management & Hosting
 Data Retention & Migration
 Disaster Recovery
 Network & Infrastructure Management
 Software Support

 Security & Compliance Certification
 Support Helpdesk

© 2012 IBM Corporation


Cloud Solutions reduce risk and accelerates time to benefit

© 2012 IBM Corporation


Smarter Commerce on Cloud Delivers Many Benefits

Attribute
Capital Investment
Operational Expense
Dependency on IT
Customization
Time to Implement
Scalability
Flexibility

On Premise
High
Low
High
High
Long
Limited
Low

on Cloud
Low
High
Low
Low
Short
Unlimited
High

The choice of deployment method will depend upon your unique
business situation and fit.

© 2012 IBM Corporation


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© 2012 IBM Corporation