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Published by Express Publishing
Liberty House, Greenham Business Park, Newbury,
Berkshire RG19 6HW
Tel.: (0044) 1635 817 363
Fax: (0044) 1635 817 463
e-mail:

© Express Publishing, 2013
Design and Illustration © Express Publishing, 2013
First published 2013
Made in EU
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form, or by any means, electronic, photocopying, or otherwise, without the prior
written permission of the publishers.

This book is not meant to be changed in any way.
ISBN 978-1-4715-1887-4


Table of Contents

(7)
Answer Key .. . . ..... .. ... ..... ... ... .. .. ... . ... .. . ..... ...... .. . . .. . . .. . .. 4

Audioscripts . . . .. .... . .. .. .. .. ..... . . . ..... . .. . . . .. .. . . .......... . . . . . . .. 11

~
Answer Key ... . . . ..... .. . . . . . .. .. . . . .. . .. . ... . ... ... .... . . . .... . . .. . .. . .. 14
Audioscripts . . . .. ... . .. .... . . . ...... . . .... . . . . .... .... . . . . . ...... . ... .. . . 22

~
Answer Key . .. ... . .. . . .. . .... . . ... . . . . . .. . ........ . ....... . ...... .... . .. . 26
Audioscripts .... .. . .. ..... . . ... ... .. .. .. ... . ...... . ...... . ......... ... .. . 35


Book

Answer Key

Unit 1

Unit 2

1 Suggested Answers

1 Suggested Answers

1 Rectangles, squares, circles, and triangles are some
shapes.
2 An angle is the measurement of a corner.

1
2

Dark conditions are the opposite of bright conditions.
Brightn ess and darkness are measured in value.

2

produces dark pictures, sometimes produces
completely black pictures
does not produce enough contrast, might not show
enough detail
produces clear, sharp pictures

2
2

D

2 A

3 1 angle
2 straight
4

3 A
3 diagonal
4 shapes

Three-sided
shapes
triangular

Four-sided
shapes
rectangular,
square

5 lines
3

Rounded
shapes

3

B

4

dark
2 value

curved
circular

3

2 A
3
4

4

A

B
5
6

opaque
contrast

bright
Light

5 Suggested Answer
5 Suggested Answer

Good photographers must adjust the amount of light
in their pictures.

The client did not like the fact the titles were in square
boxes. The lines were too straight.

T

6
6

T

2 F

3

7
7

1 too simple
2 diagonal
3 curved lines

2

F

3 T

F

4 don't know about
5 circular shapes
6 you say so

photographs
2 too much light
3 too dark

4
5
6

no contrast
hardly see
sharp enough

8 Suggested Answer
8 Suggested Answer

A: Are these your photographs of the new school?

A: What do you think of the new poster?

B: Yes, I took those yesterday. Why?

B: Hmm . lt seems a little too cluttered.
A: Really? I took out some of the diagonal lines so it's
a little more rectangular.
B: I don't think that's enough . You need to take out
some of the curved lines.
A: I don't know about that. I want an interesting, busy
look.
B: I think you can still do that with straight lines. That
design just has too much going on.

A: These pictures are way too dark.

9 Suggested Answer
Design Feedback
Use this form to gJve your ideas to other designers.
Project: Film poster
Types of shapes used: The design uses many different

shapes and types of lines.
Changes recommended: I think the poster would be
better if it was less cluttered, with more straight lines
and more rectangular shapes.

B: I was afraid they were going to be too bright. That's
why I waited until dusk to take them.
A: Do you see how they're almost black?
B: You 're right. You can hardly see the details.
A: I don't think we can print these. You'll have to take
new ones during the day.

9 Suggested Answer
Progress Report
Photographs for: The story about the new school
Are the photographs ready to print? Y I N
Describe any problems encountered: We were not
able to use the photographer's pictures. They were too
dark and did not have enough contrast to see the details.
The photographer will take new ones tomorrow.

Unit 3
1 Suggested Answers
1
2

4

Answer Key

Red , yellow, and blue are t he primary colors.
Green is a complementary color for red .


Book
2 1 T

2 F

3 T

3 1 E

2

c

3 D

4 1 A primary colors
2 A hue
3 A spectrum

4
4 B

Describing
shorter
distances

5 A

close
near
next to

B secondary colors
B shade
B pigment

Answer Key

Describing
longer
distances
far
across from

Describing
heights
above
below
lower

5
5 Suggested Answer

Suggested Answer

A color wheel is useful because it shows us the full

spectrum of colors.

6 1 B

To say something is close to another thing, someone
might say that it is near the other thing, or next to the
other thing.

2 B

6
7 1 You're right
2
3

instead of yellow
intensity

4 more vibrant
5 second color
6 light shade

8 Suggested Answer
A: I'm not happy with these colors for this sign.
B: You're right, something's off.

A: Do you think I should use light blue instead of dark
blue?
B: No, I think the shade is fine. But you might have too
many hues.

A: Hmm. I see what you mean. So you think I should
take out the red?
B: it's worth a try. And maybe make the blue a little
duller.
A: That's a good idea.

4 ,/

3 ,/

7 1 do you think

4 a little far
5 across from
6 lower

2 doesn't seem
3 space between

8 Suggested Answer
A:
B:
A:
B:
A:

Is that the logo for the bank?
Yes. What do you think of it?
lt doesn't seem quite right.
Really? I moved the bank name higher.

Now there's too much space between the bank
name and the slogan. Move it lower again.
B: What about the picture? I moved it next to the bank
name.
A: Well, nearly. But it's still too far from the bank name.
B: I'll try it again. Thanks for your help.

9 Suggested Answer

9 Suggested Answer
Project Updates
Use this form to record changes to your project.
Job: Sign
Color changes: I took out the red. I also added a duller
shade of blue.
Why changes were made: The sign had too many
colors and the blue was too bright.

Unit4

To: Tanya
From: Gil
Re: Bank project
Hello,
I made some changes to the design . I moved the bank
name higher. I also moved the slogan lower, next to the
bank name. Let me know what you think.

Unit 5

1 Suggested Answers

1 Suggested Answers

1 We call two lines that run alongside each other
parallel lines.
2 Far is the opposite of near.

2 1 move next to the left border, across from the slogan
2 put just below the bank name
3 make higher, above everything else
3 1 parallel

,/

2 higher

3 between

1 We can describe a painting with lots of images or
shapes in it as cluttered .
2 A pattern features repeated shapes or images.

c

2 A

3 1 c
2 D

2 1

3

c

3 B

5

F

4

6 G

A

7 E

Answer Key

5


Book 1 Answer Key
4 1 cluttered

2 styles

3 uneven

5 Suggested Answer
The painting "Darkness" is different because it features
uneven splashes of paint and also lacks his usual sense
of balance.

A

6

2

D

4 markers
5 would be better
6 And just so

7 1 colored pencils
2 pen or pencil
3 go over
8 Suggested Answer

6

T

3 F

2 T

A: Can I help you find something?
B: I need some scissors to cut some strips of paper.

7 1 balance

4 cluttered areas
5 too jagged
6 this style

2 more interesting
3 I call it

A: You've come to the right place. May I ask, how big
are the strips?
B: They'll be about eighteen inches long.
A: I'd recommend a paper cutter instead.
B: Really? Do you think that would be better?
A: Paper cutters cut straighter lines than scissors, and
they're more suitable for cutting large pieces of
paper. And just so you know, the paper cutters are
on sale right now.
B: I'll give it a try.

8 Suggested Answer

A: What do you think of this painting? it's called "A
Morning Pond ."
B: I like it. lt has some nice patterns.

A: You think so? I don't think it's as interesting as the
other paintings.
B: I like the smooth brushstrokes.
A: Don't you think it needs empty spaces for balance
around the cluttered areas?
B: No, then it would be uneven. I prefer it like this.

9 Suggested Answer
The Art Barrel: Customer Satisfaction Survey
Why did you come into the store today?
I was looking for a pair scissors to cut strips of paper.
What product advice did the employee offer you?
The employee recommended a paper cutter because
they cut straighter lines and are more suitable for
cutting large pieces of paper. And they were on sale.
What product did you purchase?
_
I decided to buy a paper cutter instead of the scissors.
Was the employee helpful? y_ I N

9 Suggested Answer
Fifth Street Gallery
Please tell us what you think of our art!
Title and Artist: "A Morning Pond" by Liam Beckett
Did you like this piece? Y IN
Please describe the features you liked or disliked: I
thought the piece wasn't very interesting. There were no
empty spaces for balance around the cluttered areas.

Unit 7

'

Unit 6

1 Suggested Answers

1 Suggested Answers

1 Water color paint is one type of paint.
2 Ceramics are heated in a kiln.

1 An eraser is used to remove a pencil mark.

2 Cutting with scissors is an easy way to cut paper.
2

T

2 T

3 1 A tape
2 A eraser

3

B
B.

2

c

2

B

3 B

3

D

2

B

3 E

4 c

smock
glaze

5 easel

F

Ink
ruler

4 1 brush
2

4

Permanent
markings
marker
pen

Non-permanent
markings
pencil
colored pencil

Dividing parts

Someone might want to use colored pencils to liven
up their drawings.
Answer Key

5 Suggested Answer
No. The kiln must be turned off when not in use.

paper cutter
scissors

5 Suggested Answer

6

3
4

Acrylic

5 A

6
7

F

2

F

last night
2 oil -based paint
3 forgot about

3 T
4 throw them away
5 so sorry
6 thinner


Book 1 Answer Key
8 Suggested Answer
A: Were you here last night?

B: Yes, I was the last one to leave. Why?
A: The kiln was left on all night.
B: Oh, no! I completely forgot about it.
A: The electric bill is going to be huge. Not to mention
it was a fire hazard.
B: I'm so sorry. Next time, I'll make sure I turn it off
before I leave.
A: You'd better. And remember to close the glaze
containers, too .

B: I'm a graphic designer. I work with detailed images,
but I also travel to different job sites.
A: You can get a larger screen with the desktop. On
the other hand, the laptop allows you to take your
computer to job sites.
B: What do you recommend?
A: Most designers seem to prefer the portability.
B: That sounds good. I'll go with the laptop, then .

9 Suggested Answer

" Products
Notes: Comparison of Computer
I like desktops because they have a large screen.
However, I also like laptops because they are portable.
I have decided to get the laptop for its portability.

9 Suggested Answer
Equipment Incident Report
Employee: Robbie Wilson

Equipment: kiln
Describe damage or problem: The employee did not
turn off the kiln. The kiln is a fire hazard.
Can the equipment be used again? y_ I N

Unit 9

1 Suggested Answers
1 Screen resolution is measured in DPI.
2 Documents can be copied onto a computer with a
scanner.

Unit 8
1 Suggested Answers
1
2

2
3

4

Qesktops and laptops are two types of computer.
Images are shown on a monitor.

F

2 T

3 T

3
4

1 aspect ratio
2 screen size

keyboard
mouse

3 1 D
2 c

3 E

5

4 A

6 B

3 A

Photos from a digital camera can be loaded onto a
computer with a USB.

Computer
types
desktop
laptop

5 Suggested Answer
According to the advice column, a desktop computer
is easier to use.

B

2

c

7 1 new desktop
2 do you use
3 detailed images

B scanning area
B inkjet printer

5 Suggested Answer

6

F

2 F

3 T

7 1 some news

6

F

2 A digital camera

resolution
computers

monitor
display

2

4 1 A laser printer

Showing
information

Entering
information

c

2 1 A

2 your department
3 an inkjet printer

4 high DPI
5 prints colors

6 I figured

8 Suggested Answer

A: I have some news for you.
B: What's going on?
4 screen size
5 tough choice
6 high resolution

8 Suggested Answer
A: How can I help you?
B: I'm not sure whether to get a laptop or a desktop.
A: I can certainly help you. What do you use your
computer for?

A: I just ordered a new scanner for your department.
B: I'm happy to hear it! Is it one with an adjustable
scanning area?
A: lt sure is. Your old scanner doesn't have any of the
new features.
B: You're absolutely right. We really need something
more current.
A: That's what I figured. It'll be here on Thursday.

Answer Key

7

Book 1 Answer Key
9 Suggested Answer

Unit 11

Order Form for New Equipment
Department: Graphic design
Equipment requested: Scanner
Reason that equipment is needed: We need a
scanner with an adjustable scanning area, which our
current scanner doesn't have. The new scanner will
have an adjustable scanning area.

1 Suggested Answers
1 Designers can make a picture darker by shading in
part of the picture.
2 Designers usually illustrate book covers.

2

darken, shade to make shadows
2 tint or highlight in another color
3 fill with black so they are bolder

Unit 10

3

1 Suggested Answers
1 By enlarging and stretching a design a designer can

increase the size of a design.
2 Another name for a rough drawing is a sketch.

2

T

2

F

3 F

3

c

2 D

3 A

4

erase
2 Reduce

3 drop
4 sketch

4 E

7

2

5 enlarge

4 simple adjustment
5 erase the border
6 too long

8 Suggested Answer

A: Hi! Did you like the way we designed the new logo?
B: Yes, the picture looks better enlarged and raised .
But I still want to edit it a little.
A: I don't know. Don't you want this done by tomorrow?
B: Yes, I do. But it's a pretty simple adjustment.
A: What do you want to change?
B: Can you enlarge the letters in the slogan? 1 want
them slightly bigger.
A: That shouldn't take too long. I'll send you another
draft shortly.

9 Suggested Answer
Project Updates
Client: Supermacs
Recent changes: We enlarged and raised the picture
as the client requested.
Further changes requested: The client wants us to

enlarge the letters in the logo.

8

Answer Key

B illustrated
B darken

A reproduced
2 A highlight

F

6

2 T

7 1 running into
2 darken
3 trees at night

3 T
4

we filled

5 highlight
6 touch of gray

8 Suggested Answer

B

we designed
2 edit it
3 want this done

5 B
6 F

3 D
4 E

The titles must be made bigger so that the smaller
version is readable.

5 B

She erased the pattern in the background and dropped
in a simpler picture.
D

4

c

5 Suggested Answer

5 Suggested Answer

6

A

2

A:
B:
A:
B:
A:

How are you doing on the poster job?
I'm running into some trouble.
What's the problem?
You told me to make the titles bigger.
That's right. The image should be readable when
we reproduce it on the website.
B: But do you see how unbalanced it looks? These
letters are covering the whole picture.
A: I see what you mean. Can you keep them the same
size and then just fill them in with black?
B: That's an idea. They'll be more readable if they're
bolder.

9 Suggested Answer
Hi Tom,
I had a problem with your design instructions. Your
instructions were to make the titles bigger.

The problem was that the changes made the poster
look unbalanced. I fixed the problem by keeping the
letters the same size and filling them in with black to
highlight them .
- Tracy


Book 1 Answer Key
4 1 A textiles

Unit 12

1 Suggested Answers
1 A drawing is usually more detailed than a sketch.
2 Graphite is used in most pencils.

2

c

3

concept

4

2 A

3
2

charcoal
graphite

D

basic

3

details

Surfaces

Substances

sketch pad
drawing board

Images
outline
sketch
drawing

5 Suggested Answer
Entrants to the course hope to receive a degree at the
end of their studies.

6 1 B

The designer works in a studio.

3 F

2 T

4 graphite
5 original concept
6 glad to hear

7 1 finish up
2 more details
3 charcoal

A: Did you finish up that sketch?
B: Almost. I still want to add a few details to the basic
outline.
A: You used graphite, right?
B: Yes, for most of it. But I also used charcoal to make
thicker lines in a couple places.
A: Are you happy with the design?
B: Yes. I'm pretty sure the client will like the new
concept.

4

which is which

5 fun ction
6 beautiful textiles

8 Suggested Answer
A: I'm confused about industrial design . I always

B:
A:
B:

A:
B:

8 Suggested Answer

2 A

7 1 applied arts
2 d ifferent th in gs
3 and practical

5 Suggested Answer

6 1 T

B ceramics
B decorative arts

2 A industrial design

thought that art and practical objects were two
different things.

Some art is just for looking at. But industrial design
produces art that is both beautiful and practical.
So how do you know which is which?
Anything that is beautiful or interesting is art. If it is
also a commercial product, then it's industrial design.
So a painting on the wall is just art. But a refrigerator
with an interesting appearance is industrial design?
You've got it.

9 Suggested Answer
Notes: Applied Arts
Type of applied art

Example

1 Ceramics

Dishware

2 Textiles

Clothing

3 Industrial design

Kitchen appliances

9 Suggested Answer
Design Progress Report
Job: Wee dram Cafe

Materials used: mostly graphite, some charcoal
Current progress: The client liked the new concept
and the design we created. We are now creating a
drawing with more details based on that concept.

Unit 14

1 Suggested Answers
1

Screenprinting, lithography, offset printing, and
woodcut are printing methods.
2 A pen is the usual instrument used in calligraphy.

2 1 F

2 F

3 T

3 1 E
2 A

3 B
4 c

5 F
6 D

Unit 13

1 Suggested Answers
1 Industrial design involves working with electronics.
2 Ceramics can be created from clay.

T

2 T

3 F

3 1 D

3 A
4 E

5

2

2

F

c

6 B

4 1 A Lithography
2 A graphic arts

B Relief printing
B printing ink

5 Suggested Answer
Drawing, painting, and calligraphy are some twodimensional art forms.
Answer Key

9


Book 1 Answer Key
6

A

2 D

7 1 woodcut
2 printmaking
3 blend together

7 1 paintings
2 sculptures
3 can I find

4 this can't be
5 what you mean
6 Lithography

4 on the left

5 want to see
6 main hall

8 Suggested Answer

8 Suggested Answer

A: Take a look at the print on this balloon. I didn't
know lithography could be applied to balloons.
B: Let me see. I don't think that's lithography.
A: Really? Why do you say that?
B: lt has to be another type of printmaking. What do
you notice about the surface?
A: it's rounded, I guess.
B: Exactly. Lithography can only be done on flat
surfaces. That's why this can't be lithography.
A: Oh, I see what you mean. What do think it is, then?
B: Only screenprinting could be applied to a rounded
surface like that.

A:
B:
A:
B:
A:
B:

A:
B:

Excuse me. I'm here for the Canning exhibit.
You're in the right place. Come on in!
Is the artist displaying his sculptures tonight?
Yes, a few. But this show mostly features his other
mediums.
I read about his new paintings. Where can I find
those?
You'll find those in the Scully wing, down the hall
on the right.
But I want to see the sculptures first. Where are
those?
They're in the central gallery, turn left after the main
hall.

9 Suggested Answer
9 Suggested Answer
Graphic Arts Exam #3
Identifying Printmaking Methods
Name a printmaking method. How can you tell if a
print was made with this method?
Screen printing is used to apply print to rounded
surfaces.
Name another printmaking method. How can you
tell if a print was made with this method?
Lithography is used to apply print to flat surfaces.

Unit 15
1 Suggested Answers
1 Statues are one form of sculpture.
2 Sculptures like statues are made by the carving of

stone.

2

T

2 F

3 F

3

E

2 D

3 B

4

three-dimensional

2 painting

4 A

3 carve
4 medium

5

c
5 statue

5 Suggested Answer
The artist used an extra-large kiln to make the clay
statues.

6 1 B

10

Answer Key

2 A

Guide to the Joseph Canning Exhibit
The artist is showing his paintings in the Scully wing.
Directions from entrance: Go down the hall and take a
right.
The artist is showing his sculptures in the central
gallery.
Directions from entrance: Turn left after the main hall.


Audioscripts
Unit 1
Designer 1 (M): Hey, what do you think of the new poster?
Designer 2 (F): Hmm. lt seems a little too simple.
Designer 1: Really? I added some diagonal lines so that

it's not so rectangular.
Designer 2: I can see that, but I don't think that's enough.
You need some curved lines in there.
Designer 1: I don't know about that. I want a nice, clean
look.
Designer 2: I think you can still do that with circular shapes.
That design just isn't very interesting.
Designer 1: Okay, if you say so. I'll keep working on it.

Unit 2
Editor (F): Hey, Paul. Are these your photographs of the
mayor?
Photographer (M): Yes, I took those yesterday. Why?
Editor: There's way too much light in these pictures.
Photographer: Really? I was afraid they were going to be
too dark. That's why I added an extra lamp.
Editor: Here, take a look. Do you see how there's almost
no contrast?
Photographer: Wow, you're right. You can hardly see the
details in his face.
Editor: We can't print these. They're just not sharp enough.
Photographer: I'm really sorry. I'll be more careful next time.

Unit 3
Designer 1 (F): I'm not happy with the colors on this new
book cover.
Designer 2 (M): Here, let me take a look. You're right,
something's off.
Designer 1: Do you think I should use green instead of
yellow?

Designer 2: No, I think the calor is fine. But the intensity
might just be too dull.
Designer 1: Hmm. I see what you mean. So you think it
should be more vibrant?
Designer 2: it's worth a try. And maybe add a second col or
to make it more interesting.
Designer 1: Oh, that's a good idea. What should I use?
Designer 2: How about a light shade of purple? That's a
complementary calor for yellow.

Unit 4
Designer 1 (M): Is that the logo for the shop?
Designer 2 (F): Yes, I just finished the new draft. What do
you think of it?
Designer 1: I don't know. lt doesn't seem quite balanced.
Designer 2: Really? I added more space between the letters.

Designer 1: Now they're sitting a little far from each other.
Move them nearer.
Designer 2: What about the picture? I moved it across
from the shop name.
Designer 1: Yes, keep the picture there. But I'd also place
the slogan lower. it's too close to the shop name.
Designer 2: Okay, I'll try it again. Thanks for your help.

Unit 5
Visitor 1 (F): Hey, Norman. What do you think of this
painting? it's called "Darkness."
Visitor 2 (M): I don't really like it. lt seems out of balance.
Visitor 1: You think so? I think it 's a lot more interesting

than the other paintings.
Visitor 2: Interesting? I call it ugly.
Visitor 1: Don 't you think the empty spaces work well with
the cluttered areas?
Visitor 2: No, the lines are too jagged for my taste. I prefer
brushwork that seems to flow.
Visitor 1: Oh, I see. That's okay. Not everybody appreciates
this style.

Unit 6
Clerk (M): Welcome to the Art Barrel. Can I help you find
something?
Customer (F): Yes, I need some colored pencils to fill in
my sketches.
Clerk: You've come to the right place. May I ask, are the
sketches done with pen or pencil?
Customer: They're in pencil now. I'll probably go over them
with a pen, though.
Clerk: I'd recommend colored markers instead.
Customer: Really? Do you think that would be better?
Clerk: Markers are bolder than pencils. And just so you
know, the markers are on sale right now.
Customer: Well, in that case, I'll give them a try.

Unit 7
Manager (F): Robbie, were you here last night?
Artist (M): Yes, I was the last one to leave. Why?
Manager: These brushes didn't get cleaned properly.
They're covered in oil-based paint.
Artist: Oh , no! I completely forgot about them.

Manager: They were brand new. Now I'll have to throw
them away.
Artist: Wow, I'm so sorry. Next time, I'll make sure I clean
the brushes thoroughly.
Manager: You'd better. And remember to use thinner.
Water won't work with that type of paint.

Answer Key

11


Audioscripts
Unit 8
Clerk {F): How can I help you, Sir?
Customer (M): I'm not sure which monitor to get for my
new desktop.
Clerk: I can certainly help you. What do you use your
computer for?
Customer: I'm a graphic designer. I work with detailed
images.
Clerk: The V280 has the highest screen resolution. On the
other hand, the Blazer 10.1 has a larger screen size.
Customer: Hmm, it's a tough choice. What do you
recommend?
Clerk: Well, most designers seem to be happier with the
high resolution of the V280.
Customer: That sounds good. I'll go with that, then.

Unit 9

Manager {M): Hey, Dana, I have some news for you .
Designer {F): Okay. What's going on?
Manager: I just ordered a new printer for your department.
Designer: Really? I'm happy to hear it! Is it an inkjet printer?
Manager: lt sure is. Your laser printer has a high DPI, but
it's not great for everything.
Designer: You're absolutely right. We really need something
that prints colors more accurately.
Manager: That's what I figured. It'll be here on Thursday.
Designer: Wow, thanks so much. It'll be a big help.

Unit 10
Designer (F): JP Designs, this is Dolores.
Client (M): Hi, Dolores. This is Robert from Fancy Foods.
Designer: Oh, hi! Did you like the way we designed the
new logo?
Client: Yes , it's much better. But I still want to edit it a little.
Designer: I don't know. Don't you want this done by
tomorrow morning?
Client: Yes , I do. But it's a pretty simple adjustment.
Designer: I'll try. What do you want to change?
Client: Can you erase the border around the picture? lt
looks too cluttered .
Designer: That shouldn't take too long. I'll send you another
draft this afternoon.

Unit 11
Editor (M): How are you doing on the Davis job?
Designer (F): I'm running into some trouble.
Editor: That's not good. What's the problem?

Designer: Well, you told me to darken the trees.
Editor: That's right. The picture is supposed to show the
trees at night.

12

Answer Key

Designer: But do you see how they blend into the
background? lt looks like we filled the whole cover with
black.
Editor: Oh , 1 see what you mean. Can you highlight the
edges of the trees with a lighter color?
Designer: That's an idea. Let's see if just a touch of gray
will help.

Unit 12
Designer 1 {F): Did you finish up that drawing for the Water
Lily Cafe?
Designer 2 (M): Just about. I still want to add a few more
details.
Designer 1: Great. You used charcoal, right?
Designer 2: Yes, for most of it. But I also used graphite to
make thin, light lines in a couple of places.
Designer 1: I'm sure that's fine. Are you happy with the
design?
Designer 2: I think so. I kept the original concept. I'm
pretty sure the client will like it.
Designer 1: I'm glad to hear it. Well, show it to me when
it's completely finished.

Unit 13
Student {M): I'm confused about applied arts, Ms. Lewis.
Instructor {F): Okay, David. What's the problem?
Student: Well, I always thought that art and practical
objects were two different things.
Instructor: Some art is just for looking at. But applied arts
is both beautiful and practical.
Student: So how do you know which is which?
Instructor: Anything that is beautiful or interesting is art. If
it also has a function, then it falls under applied arts.
Student: So a painting on the wall is just art. But clothing
made from beautiful textiles is applied arts?
Instructor: You've got it.

Unit 14
Artist 1 {M): Take a look at this print. I didn't know a
woodcut print could be so detailed.
Artist 2 {F): Let me see. I don't think that's woodcut.
Artist 1: Really? Why do you say that?
Artist 2: lt has to be another type of printmaking. What do
you notice about the outlines?
Artist 1: The outlines? Well, I guess they all blend together.
Artist 2: Exactly. Relief printing produces clear, defined
lines. That's why this can't be woodcut.
Artist 1: Oh, 1see what you mean. What do you think it is,
then?
Artist 2: Lithography could produce those blended areas.

Audioscripts
Unit 15
Visitor (M): Excuse me. I'm here for the Peters opening.
Director (F): You're in the right place. Come on in!
Visitor: Great. Is she displaying her paintings tonight?
Director: Yes, a few. But this show mostly features her
sculptures.
Visitor: Oh, I read about the huge elephant statue. Where
can I find that?
Director: You'll find that in studio B, around the corner on
the left. it's very impressive.
Visitor: But I want to see the paintings first. Where are
those?
Director: They're in the main hall, straight ahead .

...

Answer Key

13


Book 2 Answer Key
Unit 1

The exhibit also showed works from the Pop Art
movement. These works feature images from popular
culture and contemporary life. I thought these works
were too simple and seemed like advertising.

1 Suggested Answers
1 Romanticism, Impressionism, Cubism, Art Deco,
Abstract Impressionism, and Pop Art are some
important art movements.
2 I like Romanticism most because it of its thematic
use of subjective emotions and experiences.

2
3
2

T

2

F

3 T

F

3 E

B

4

5 c
6 D

A

4 1 Postmodernism
2 movement
3 Surrealism

Unit 2
1 Suggested Answers
1 Pictures are stored on film.
2 A flash is necessary when taking a photograph in
dark conditions.

2
4

Photorealism

5 Abstract Expressionism
6 Pop Art

5 Suggested Answer

D

7 1
2
3
4
5
6

was really interesting
the way it takes
Abstract Expressionism
seemed too messy
aren't really there
more Postmodernism

2

2

3

F

F

4 camera
5 photography
6 photographer

3 1 shoot
2 film
3 lens

4 1 A focused

Salvador Dali specialized in Surrealism .

6

T

2 A negative
3 A tripod

7 exposure

B developed
B shutter speed
B flash

B
5 Suggested Answer

8 Suggested Answer

To get a clear picture of a moving subject, a photographer
should use a camera with a fast shutter speed.

6

c

2

D

7 1 pretty blurry

4 subjects were moving
2 develop the negatives 5 use a flash
3 slow shutter speed
6 this case

A: What do you think of the exhibit so far?
B: The Impressionism was really interesting.
A: I like the way it uses flowing brushstrokes to give a
sense of movement.
B: Yeah. But I don't know about the Pop Art.
A: You didn't like it?
B: Not at all. I guess it just seemed too simple. lt just
looked like advertising to me.
A: That 's true. But I liked the effect. lt finds the humor
in advertising.
B: lt just didn 't appeal to me. And I thought there was
going to be more Modernism.
A: There's a Surrealism display in the next room .
9 Suggested Answer
Art Spotlight
Exhibit location: Uptown Art Museum
The exhibit showed works from the Impressionism
movement. These works focus on movement. I liked
the way they made use of light and calor.

14

Answer Key

8 Suggested Answer

A: Do you have my latest photographs of the museum
exhibit?
B: Yes. But they didn't come out very well.
A: Let me take a look. Yeah, they're pretty blurry.
B: What do you think happened? Did you use a slow
shutter speed?
A: That shouldn 't have mattered. The subject wasn't
moving. I bet I just didn't focus the lens correctly.
B: I see. Would it help to use a flash next time?
A: Maybe. The pictures do look a little dark. And I'll
probably use a tripod next time to keep the camera
steady.
9 Suggested Answer
Northwestern Images
Request to Reshoot Form
What was the problem with the original photographs?
The original photographs were too blurry.


Book 2 Answer Key
How will you avoid this problem again?
I will focus the lens correctly to get a clearer batch of
photographs next time. I will also use a tripod to keep
the camera steady during shooting, and use a flash if
necessary.

9 Suggested Answer
Del's Electronics
Transaction Summary

Type of product that customer requested: Digital
camera
Customer's needs: The customer needs a camera for
shooting photos for a magazine article.
What did you recommend? Why? I recommended the
ProCam 5.0 because it is a DSLR camera with automatic
white balance and a reflex mirror for greater accuracy.
Did the customer purchase the recommended
product? y_ IN

Unit 3
1 Suggested Answers
1 All digital cameras have an LCD screen .
2 Pictures are stored on an SO card.

2

A

2

3

D

c

3 1 A digital zoom
2 A image sensor
3 A digital photography

4

B optical zoom
B SO card
B white balance

Adjusting
Light

Types of
Cameras

ISO speed
DSLR
point-and-shoot aperture

Unit 4
1 Suggested Answers
1
2

Previewing
Images
LCD
reflex mirror

PNGs, GIFs, and vector graphics are so me
photograph file formats.
Pixels are squares of colors on a computer screen.

2 1 A

2 B

3 A

3 1 F
2 B

3 A
4 c

5 D
6 E

5 Suggested Answer
Someone might prefer a point-and-shoot camera if the
camera is going to be used for casual purposes and the
user wants the camera to make automatic adjustments.

6

F

2 T

3

F

4 1 vector graphic
2 file format
3 photo editing

4 pixel
5 raster graphic

5 Suggested Answer
TIFF files are not supported on all devices.

7 1 attachable optical zoom
2 what that means
3 professional photographers
4 do you say
5 automatically adjusts
6 point-and-shoot

8 Suggested Answer

A: What can I help you with?
B: I'm interested in a digital camera.
A: What are you planning to use it for?
B: I'm taking some pictures for a magazine article.
They need to be pretty sharp.
A: I recommend the Pro Cam 5.0. it's a great DSLR
camera.
B: That looks pretty big. What about this smaller one?
A: That's the Regis 1080. it's a point-and-shoot
camera. it has approximate imaging on the LCD.

B: Is it suitable for what I want?
A: it's better suited for casual photographers. I think the
Pro Cam is better for your needs. it has a reflex
mirror to make image preview more accurate.
B: That sounds good. I want something precise.

6

F

2 T

7 1 file format
2 as JPEGs
3 I were you

3 T
4
5
6

image quality
I can't use
a GIF instead

8 Suggested Answer

A: I have the images for the new restaurant menus.
B: That's excellent. What file format did you use?

A: I saved them as JPEGs.
B: I wouldn't use that format if I were you.

A: What 's the problem?
B: it's hard to retain the image quality with those.
When you compress and enlarge them, you can
see the pixels.
A: I didn't think of that. I can't use vector graphics
because it'll be too hard to convert the raster
images to vector.
B: How about a GIF instead?
A: That's a good idea. I'm not doing photographs, so
I don't need the full calor palette.

Answer Key

15


Book 2 Answer Key
9 Suggested Answer
Speckles Designs
Project Update Sheet: Format Changes
Project: Images for restaurant menus
Previous format used: JPEG
New format used: GIF
Why format was changed: I created new SVG images
because the JPEGs would lose their image quality after
the files were compressed and then enlarged . A GIF
will retain the image quality, and as I don 't need to use

a full calor pallete, the GIF's limitations wi ll not matter.

B: That sounds good. I wouldn't want to lose the
original version, though.
A: I'll copy the pictures first, so you can have both.

9 Suggested Answer
Request for Image Adjustment
Project: Graduation photos
Adjustments needed for first batch: The client wants
us to sharpen the photos so that the details appear
clearer.
Adjustments needed for second batch: The client
wants us remove some of the background, I suggested
croping.
Other changes recommended: I recommend adding
a date stamp in the corner of the photos so the client
could easily remember the date. I will use an overlay
tool to do this.

UnitS
1 Suggested Answers
1 Straightening , cropping , cloning , sharpening, and
blurring are some changes that can be made to a
photograph.
2 Many pictures can be viewed at once by creating
thumbnails of the pictures.

Unit 6
1 Suggested Answers

2 1 to cover unwanted areas

1 Bold , italic, caps, and shadow are some font styles.
2 Using a strikethrough is a way to show something
is wrong.

2 Sharpen Image
3 to reduce red eye
4 to see all images at once

3 1 G

2 c

3 A
4 D

4 1 sharpened
2

scaling

5 E
6 B

7
8

2 1

2
3
4

H
F

3 clone
4 recompose

5

to
to
to
to

draw attention to something
make print seem loud
make something appear lighter
indicate that something is wrong or unavailable

red eye

3 1 B
2 D

5 c
6 F

3 E
4 A

5 Suggested Answer
Someone might want to blur a photograph to hide
unattractive details, such as blemished or shiny skin.

6

F

2 T

3

F

4 1 format
2 shadow

3 font
4 caps

5 Superscript
6 strikethrough

5 Suggested Answer
72 point is the maximum font size on SharpWord.

7 1 wedding photos

2 you could edit
3 want to retouch

4 too detailed
5 blur the images
6 removing red eye

F

6

2 T

3 T

7 1 doesn't look right
8 Suggested Answer
,.

A: Did you look at the graduation photos?
B: Some of them are a little blurry.
A: I can sharpen the images slightly. That'll make the
details a little clearer.
B: That'll help. And in some of the pictures, there's too
much of the background showing.
A: That's easy to fix. I'll just crop them to remove the
unnecessary space.
B: Are there any other changes that you'd suggest?
A: Some people like to remember the particular date.
I can stamp that in the corner, if you want.

16

Answer Key

2
3

immediately clear
handle it

4 twenty-four point
5 much difference
6 use a strikethrough

8 Suggested Answer
A: I could use some help with the fonts for the
convention flyer.
B: What 's the trouble?
A: They want to show a lot of information: a list of the
events, the address, and contact information . But
my design doesn't look right.
B: I see what you mean. lt looks really messy.
A: How would you handle it?


OOK 2 Answer Key

B: I can definitely rework it. v\e car st: ~se a sc:-..s-::2font. But we need to do some
O[""a-

interesting.
A: I don't want it to be too fancy. lt should S t 1 c:.."' ::.
simple look to it.
B: I'd recommend putting the t itle in a heavier we 1 g~:
Then we'll leave the rest as it is.

B: You could use bold text for the really important
information. Then maybe underline other parts.
A: I tried that. lt made it look even more cluttered.
B: Maybe you could just put the details in lower point
type.
A: That's a good idea. Then the whole thing would
look a little cleaner.

9 Suggested Answer

9 Suggested Answer
Project Feedback

Dear Ed,
I've attached a new version of the flyer. I wanted to
explain why I formatted some parts differently. I
changed the font size to 14 point instead of 20 point. I
also used both bold text and underlined text to
emphasize the important information.
I hope this meets your needs.
-Ran

Use this form to provide feedb,ack for other designers.

Feedback regarding: Fonts
Project: Poster
Current features: The invitation is written in Roman type.
Problems: The Roman type looks too boring for the
poster.

Suggestions: I recommend putting the title font in a
heavier weight. We can leave the font as sans-serif.

Unit 7
UnitS

1 Suggested Answers
1 Script is similar to handwriting.
2 Giving a font a heavier weight, using expanded
font, or using angled font are some ways to place
emphasis on a word.

2 1 F

2 F

1 Suggested Answers
1 A letterpress sets type on paper.
2 A group of typefaces with the same design is known
as a type family.

2

3 T

3 1 angle
2 monospaced

3 proportional
4 script

4 1 A sans-serif
2 A Roman type
3 A Expanded

B serif
B character width
B Ornamental

5 weight

D

2

3 1 B

3

2 F

4

B

2

4

B

3 B

c

E

5
6

D
A

A

3

A

4 A

5 Suggested Answer
Lily began her career working at a type found ry.

5 Suggested Answer
Monospaced font gives the impression that it was
produced on a typewriter.

6 1

c

F

6

2

F

7 1 a few typefaces

2 A

7 1 this might happen
2 as I suspected
3 flowing script

2
3
4 formal look
5 serif font
6 sounds pretty good

can you have
plenty oftime

3 T
4 old-fashioned letterpress
5 has to have
6 you 'll be pleased

8 Suggested Answer

A: How can I help you ?
B: I'm interested in some custom stationery.

8 Suggested Answer
A: How does the new poster look? Did you use the
font we talked about?
B: Yes. I used the Roman type that you picked. But it
looks boring.
A: I see what you mean.
B: I don't think it suits the poster.
A: So what should we do now?

A: Is it for a particular event?
B: No. Just someth ing to write notes on. The lettering
shou ld include my name at the top.
A: Let me show you our specialty type families.
B: I like the one called "Baron ."
A: That comes in a few typefaces. There's Regular
Baron or Baron Wide.
B: Let's go with Wide. When can you have 150 sheets

printed?
Answer Key

17


Book 2 Answer Key
A: It'll be about a day before these are ready.
B: I thought it would take longer. Don't you use an oldfashioned letterpress?
A: Yes, but all your sheets will be the same. We only
have to set the type once.

B: People might like to see our new items before they
come in. And I'm hoping that customers can leave
feedback on the website. Is that too complicated?
A: Not at all. Navigation will be easy. It'll say "Contact
Us" at the top of every page.
B: And how will people find us?
A: We ensure excellent visibility. Your website will
come up when people in your area put "clothing
store" into their search engines.

9 Suggested Answer
Lily's Lovely Letters
Custom Order
Job/Quantity: 150 notepaper sheets
Type family and typeface: The client requested Baron
wide.
Did the client have any questions? Please describe:
The client did not realize how quickly we could

produce his order. He thought that because we use an
old-fashioned letterpress it would take longer, but I told
him we only have to set the type once as all the sheets
are the same.

9 Suggested Answer
R&J Web Solutions: Project Specifications
Client: Ryan's menswear
Main aim of website: To allow customers to place
special orders, see products before they come into the
store, and leave feedback.
Visibility: Visibility will be strong. The website will come
up when people in the shop's area search for "clothing
store".

Unit 9
Unit 10

1 Suggested Answers
1

People use a search engine to search for information
on the Internet.
2 Web design and web development are some
elements of building a website.

c

2 B

3 D

3 1 A

3 D
4 E

5 F

2

1 Suggested Answers
1 Web designers need to know programming
languages in order to design websites.
2 FTP is a security system that allows for the sharing
of Internet information.

F

2
2

c

3

6 B

F

2
4 1 website
2 usability
3 content

4 appearance
5 search engine
6 web development

4

c

2

F

3 T

3

D

5

Markup
languages

The company works with search engine operators to
ensure strong website visibility.

7 E
8 G

Programming
languages

css

HTML
XHTM

5 Suggested Answer

A

6 B

4 H

Security
systems
FTP

XSL

5 Suggested Answer

6
7

T

2 T

3 F

include a webpage
2 might like to see
3 too complicated

Two webpages might have the same content in their
markup language, but can be displayed differently by
applying different commands in the programming
language.

4 top of every page
5 look like
6 sort of appearance

6

A

2 A

8 Suggested Answer
A: Let's talk about your website for your clothing
store. What should visitors gain from it?
B: A lot of people call us to place special orders. I

want them to do that on the website instead.
A: So we'll include a webpage with a secure order
form. What other content do you want to include?

18

Answer Key

7 1 web design concepts 4 programming language
2 get confused
5 what that means
3 HTML
6 speaking of content


Book 2 Answer Key
7 1 memo template

8 Suggested Answer
A: Are you comfortable with web design concepts?
B: I could use some review. I get confused about the
languages.
A: Do you remember what JavaScript is?
B: it's a markup language, right?
A: Actually, it's a programming language. Can you tell
me what that means?
B: lt means that the language determines how content
is displayed on the website.
A: Yes. And speaking of content, how can content be
delivered securely?

B: You could use FTP.
A: Right. And what if you want to change the content?
B: Then you have to make adjustments in the marku p
language.

2
3

4 half the page
5 we really need
6 in one row

new layout
added a footer

8 Suggested Answer

A: Do you have a new draft of the pamphlet ready?
B: Not quite. The new layout isn't working .

A: What's the trouble?
B: I reduced the picture and centered it, like you asked.
But now there's too much white space on the page.
A: You're right. There's not enough text to fill the space
B: Does the picture really need to be smaller? I th ink
it throws the whole pag e out of alignment.
A: I agree, but that's what the cl ient wanted.
B: So you don 't think I should ch ange it?
A: Let me check with the client fi rst. We can 't do
anything until I talk to them.

9 Suggested Answer
Exam #4
Languages
What is the purpose of a markup language?
A markup language contains the content and basic
formatting information for a webpage.
Examples: HTML, XHTML
What is the purpose of a programming language?
A programming language contains information about
how a webpage's content will be displayed.
Examples: CSS, XSL
Describe another important concept in web design:
QR codes are an important feature in web design
because they allow webpage information to be scanned
and accessed from various web-capable devices.

9 Suggested Answer
To: johnwh
From: r. bowles@yellowskydesigns. net
Re: Pamhlet template design
Hello Mr. White,
We're having some trouble with the design changes
you requested.
The main problem is that after we reduced the size of
the picture and centered it, it leaves too much white
space on the page.
To fix this problem, we suggest making the picture
bigger, or adding more text to the pamphlet.
- Rachel Bowles, Yellow Sky Designs

Unit 12
Unit 11

1 Suggested Answers

1 Suggested Answers

1 Portrait and landscape are two possible page
orientations.
2 A gutter is the name for the margin between two
printed pages.

1 Information printed at the bottom of the page is a
foot er.
2 A sidebar is a section to the side of a page that
shows information.

2
2 1 F

2 T

T

2 T

3 T

3 1 orientation

3 1 E
2 c

3 A
4 D

5 B

7 F

2 relative

3 spread
4 grid

5

mirrored

6 G
4

4 1 foot er
2 overlap

3 F

3 template
4 si debar

Types of content Empty space
text
illustration

gutter
margin

Orientations
landscape
portrait

5 Suggested Answer
A list of contributor's names should be moved to a
si debar.

6 1

c

5 Suggested Answer
The relative position of different elements can be
viewed on a grid .

2 A
Answer Key

19


Book 2 Answer Key

6

A

2 D

7 1 to look like
2 a few illustrations
3 page orientation

4 one-inch margins
5 total page count

7 1
2
3
4

6 get started

5

6

8 Suggested Answer
A: What's on the schedule this afternoon?

8 Suggested Answer

8: We're presenting the sample spread for the new art

book. Have you started that yet?
A: I thought you were doing it. We'd better put
something together. What 's it going to look like?
8: it has some text, but it's mostly illustrations and
photographs.
A: Small margins are probably fine. What about the
page orientation?
8 : I'm not sure about that. We should probably use
landscape.
A: That will depend on the dimensions of the images.
Do you know what they are?
8: No. You get started on the layout. I'll get some
more information about the specifications.

A: What can I help you with?
8: I need a good desktop publishing program for my
shoe store.
A: We have a few DTP options. What will you use it for?
8 : We mail ads to our customers. We also post them
on the website
A: So you'll need both prints and electronic pages.
8: Right. I heard about a program called Publiscapes.
Do you recommend that one?
A: it has a lot of design options and clip art. On the
other hand , it's a little complicated to use.
8: I'm not very good with computers. I need something
easy.
A: In that case, I'd recommend Self-Print instead. You
choose from a few set templates. And it's whatyou-see-is-what-you-get, so it's easy to use.

9 Suggested Answer
Project Summary: Layout
Publication type: Art book
Design features: We decided to use landscape because
this is a book with mostly illustrations and photographs.
We also decided to use one-inch margins because this
will be a standard book design.

9 Suggested Answer
Retech Electronics
Customer Feedback
Why did you come into Retech Electronics today?
I was looking for a desktop publishing program to
publish both prints and electronic pages.
What options did you discuss with our representative?
We discussed a basic WYSIWYG program called SelfPrint and a more advanced program called Publiscapes.
What did the representative recommend, if anything?
The representative recommended Self-Print because
I'm not familiar w ith programming languages.
Was the representative helpful? y_ I N

Unit 13
1 Suggested Answers
1
2

Desktop publishing can produce electronic paper
and printed pages.
Working with batch mode requires some knowledge
of computer languages.

2

F

2 T

3 T

3

c

2

3 A

4

E

prints and electronic pages
Do you recommend
easy to use
pretty familiar with
In that case
batch mode

Unit 14
4

B

5 D

1 Suggested Answers
1 The document's kerning decides the distance
between words on a document.
2 The master page is the template for all other pages.

A clip art
B batch mode
2 A comprehensive layout B desktop publishing
3 A electronic paper
B print

2

c

2

c

3 A

5 Suggested Answer
Business cards, letterheads, advertisements, and
banners are some things that can be designed with the
help of Publiscapes.

6 1 B

20

Answer Key

2 D

3 1 master page
2 convert
3 find-and -replace

4
5

PDFs
paper size


Book 2 Answer Key
4

Spacing
measurements
kerning
leading

Sets of
instructions

style sheet
item style

Unit 15
Paper sizes

F

7 1
2
3
4
5
6

new paper size
reduce the length
adjustment was correct
master page
it's on my
update the style sheet

2

F

1 The engineering and architecture industries use CAD.
2 CAD can be used to help produce models for
architecture projects.

letter
A4

5 Suggested Answer
A4 and letter size paper are close in size, but A4 is a
little longer and just slightly narrower than letter size.

6

1 Suggested Answers

3 T

8 Suggested Answer

2

T

2 T

3

F

3

D

2

3

A

B:

A:
B:

A:
B:

A:
B:
A:

9 Suggested Answer
Project Update
Use this form to record design changes. Keep this
form in the project file.
Date: March 10
Project: Menu for Gavin's Restaurant
Change requested: The client decided to make the
paper width narrower.
Features adjusted: We reduced the text kerning slightly
to accommodate a narrower width. The width got
slightly wider, but not enough to require a leading
adjustment.
Settings saved: We made the changes on the master

page and applied them to the rest of the document.
We saved the new text format under the style sheet
"Body Version 3."

4

4
Design
industries

Display
formats

c

5 B
Tools for
creating
designs

architecture photorealistic rendering software
engineering exploded view
CAD
model

5 Suggested Answer
An exploded view diagram is useful in engineering.

A: I'm sorry to hear you're not feeling well. I hate to
bother you.

That's okay. What can I help you with?
it's the menu for Gavin's Restaurant. I was supposed
to adjust the kerning, but not the leading, right?
Yes. The paper width is a little narrower, so we
needed to reduce the leading. But the length isn't
changing by much .
So my adjustment was correct. But I'm not sure
how to save the style sheet.
Do you have the master page open?
Yes, it's on my computer screen now.
Click on "Save New Style Sheet." Then save it as
"Body Version 3."
Got it. Everything is updated.

E

6

D

2

D

7 1 technical drawings
2 lets me upload
3 I create

4 do an exploded view
5 anything in 3D

6 create a model

8 Suggested Answer

A: You 're pretty good with the Sharplines software,
right?
B: I use it all the time. Why?
A: The city hired us to design their new bridge. I have
several technical drawings ready to go. You can
enhance those with CAD, right?
B: That's not a problem. The software lets me upload
hand-drawn designs.
A: We definitely want to create a 3D model. That way,
they can see what the final result will look like.
B: I can handle that. I'll use photorealistic rendering to
create a 3D model.
A: Okay. Once you create the diagrams, send them
over to production to start work on the model.

9 Suggested Answer
To:
From:
Re: Project update
Hello,
We are currently working on designs for your new city
bridge.
Our designer is creating photorealistic renderings to
produce a 3D model.
This will allow us to produce a realistic model of the
bridge.

Answer Key

21


Audioscripts
Unit 1
Artist 1 (M): What do you think of the exhibit so far?
Artist 2 (F): it's okay. The Cubism was really interesting.
Artist 1: 1 like the way it takes realistic images and breaks
them into different parts.
Artist 2: Yeah. But I don't know about the Abstract
Expressionism.
Artist 1: You didn't like it?
Artist 2: Not at all. I guess it just seemed too messy. All
the colors and shapes blended together.
Artist 1: That's true. But I liked the effect. If you stare at it,
you start to see images that aren't really there.
Artist 2: lt just didn't appeal to me. And I thought there
was going to be more Postmodernism.
Artist 1: We just haven't gotten there yet. There's a Pop
Art display in the next room.
Artist 2: Really? That's what I really came to see.
Artist 1: Well, let's go check it out.

Unit 2
Photographer (F): Do you have my latest photographs of
the bicycle race?
Assistant (M): Yes. But they didn't come out very well.
Photographer: Let me take a look. Yeah, they're pretty

blurry.
Assistant: What do you think happened? Did I develop the
negatives incorrectly?
Photographer: No, I don't think it was your fault. I bet I
just used a slow shutter speed.
Assistant: That could make the pictures blurry?
Photographer: Oh, definitely. Especially since my subjects
were moving.
Assistant: I see. Would it help to use a flash next time?
Photographer: Not in this case. There was plenty of
sunlight out there.
Assistant: So you just need to limit the exposure, right?
Photographer: Exactly. And I'll probably use a tripod, too.
That way, the camera will stay steady.

Unit 3
Clerk (M): What can I help you with, Ma'am?
Customer (F): I'm inte,rested in buying a digital camera.
Clerk: Sure. What are you planning to use it for?
Customer: I want to take some pictures on my vacation.
lt doesn't need to be anything fancy.
Clerk: I recommend the Regis 1080. it's a great point-andshoot camera.
Customer: That looks pretty small. What about this bigger
one?
Clerk: That's the Pro Cam 5.0. it's a DSLR camera. lt has
a reflex mirror and attachable optical zoom.

22

Answer Key

Customer: 1 don't really know what that means. Is that
good?
.
Clerk: Those features are really best suited for professional
photographers. 1 think the Regis is better suited to your
needs.
Customer: Why do you say that?
Clerk: You don't have to worry about changing the settings.
lt automatically adjusts ISO speed and white balance,
depending on the light. lt also has digital zoom.
.
Customer: Well, that sounds good. I don't want anyth1ng
too complicated. I'll take the point-and-shoot camera.

Unit 4
Designer 1 (M): 1 have the images for the new corporate
pamphlets.
Designer 2 (F): That's excellent. What file format did you
use?
Designer 1: I just saved them as JPEGs.
Designer 2: 1wouldn't use that format if I were you.
Designer 1: Really? What's the problem?
Designer 2: it's hard to retain the image quality with those.
When you compress and enlarge them, you can see the
pixels.
Designer 1: 1 didn't think of that. Well, I can't use a TIFF.
Our equipment doesn't support it.
Designer 2: That's true. How about a GIF instead?
.

Designer 1: No, that only supports limited colors. lt Will
work for the logo, but not for the photographs.
Designer 2: Hmm. Maybe you should try a vector graphic
instead
Designer 1: That's a good idea. That'll retain excellent
image quality. I'll make new images as SVGs.

UnitS
Photographer (F): Did you look at the wedding photos I
emailed you?
Client (M): Yes, I did. You said you could edit some of
these, right?
Photographer: That's right. Do you have particular pictures
that you want to retouch?
Client: A few. Some of them are just too detailed. Our
faces look really shiny.
Photographer: I can blur the images slightly. That'll make
everyone's skin look a little softer.
Client: That'll help. And in some of the pictures, our eyes
are red.
Photographer: Yes, that's easy to fix. My editing program
has a special tool for removing red eye.
Client: Great. Are there any other changes that you'd
suggest?
Photographer: Well, I'd recommend cropping a few of the
group pictures. We can cut out everyone except you
and your wife.


Audioscripts

Client: That sounds good. I wouldn't want to lose the group
pictures, though.
Photographer: Don't worry about that. I'll copy the pictures
first, so you can have both.

Unit 6
Designer (M): I could use some help. I'm formatting the
fonts for the Eddie's Electronics poster.
Editor (F): Sure. What's the trouble?
Designer: They want to show two prices for their
televisions: the regular price and the sale price. But my
design doesn't look right.
Editor: Let me take a look. I see what you mean. lt's not
immediately clear which one is the current price.
Designer: How would you handle it?
Editor: You could just make the regu lar price smaller. Use
18 point instead of 24 point.
Designer: I tried that. I don't think it made much difference.
And if it's much smaller, people won't be able to read it
from a distance.
Editor: That's true. Maybe you could use a strikethrough
on the regular price.
Designer: Hey, that's a good idea. Then it would be obvious
that it's not the current price.
Editor: Exactly. Then underline the sale price, just for some
extra emphasis.
Designer: That should solve the problem. Thanks.

Unit 7
Client (F): How does the new invitation look?

Designer (M): I don't think the font is going to work.
Client: Really? Did you use the one we talked about?
Designer: Yes. I used the calligraphy that you picked. But
it's difficult to read. Here, take a look.
Client: Oh, I see what you mean. Well, you warned me that
this might happen.
Designer: Yes, it's just as I suspected .
Client: Okay, so what should we do now?
Designer: I can definitely rework it. We can still use a
flowing script for the title. But I think the rest needs to
be simpler.
Client: I don't want it to be too basic. lt should still have a
formal look to it.
Designer: Of course. I'd recommend a serif font. We can
even increase the angle to make it seem a little fancier.
Client: That sounds pretty good. Show me the new version
when it's ready.

Unit 8
Designer (F): Welcome to Li ly's Lovely Letters. How can I
help you?
Client (M): I'm interested in some custom stationery.

Designer: You came to the right place. Is it for a particular
event?
Client: Yes. Invitations for my daughter's wedding. The
lettering should be simple but elegant.
Designer: Let me show you our specialty type families.
Client: Oh, these are nice. I like the one called "Fenestra."
Designer: That comes in a few typefaces. There's Regular

Fenestra, Fenestra Narrow, or Fenestra Bold.
Client: Let's go with Narrow. When can you have 150
invitations printed?
Designer: It'll be about a week before these are ready.
Client: Wow, I didn 't think it would take so long. lt's a good
thing I have plenty of time.
Designer: We use an old-fashioned letterpress. That
means we set the type by hand.
Client: Oh , I see. And each invitation has to have a different
name on it.
Designer: Exactly. But don't worry. I know you 'll be pleased
with the result.

Unit 9
Designer (F): Let's talk about the website for your
restaurant. What should visitors gain from it?
Client (M): A lot of people call us about our location. I want
them to find that on the website instead.
Designer: So we'll include a webpage with a map. What
other content do you want to include?
Client: People might like to see our menu before they
come in.
Designer: Sure. We can also include a calendar of daily
specials. That's popular with our restaurant clients.
Client: Good idea. And I'm hoping to take reservations on
the website. Is that too complicated?
Designer: Not at all. Navigation will be easy. It'll say "Make
a Reservation" at the top of every page.
Client: And what will the pages look like?
Designer: That's up to you. What sort of appearance do

you have in mind?
Client: lt's a seafood restaurant, so maybe an underwater
theme?
Designer: Our web development team can definitely work
with that.

Unit 10
Instructor (F): Are you pretty comfortable with web design
concepts?
Student (M): Well, I haven't worked with them for a while.
I get confused about the languages.
Instructor: Okay. Well , do you remember what HTML is?
Student: Let's see. lt's a programming language, right?
Instructor: Actually, it's a markup language. Can you tell
me what that means?

Answer Key

23


Audioscripts
Student: lt means that the language determines the basic
content of the website.
Instructor: Exactly. And speaking of content, how could
you access the content from alternate devices?
Student: Alternate devices? You mean like a mobile
phone?
Instructor: Yes , that's a good example.
Student: You could use a QR code , if the webpage has

one.
Instructor: Right. And what will it look like on the mobile
screen?
Student: lt might look the same as a computer screen. Or it
might look different. That depends on the programming
language.
Instructor: You've got it. See, you know this stuff better
than you thought.

Unit 11
Designer 1 (F): Do you have a new draft of the memo
template ready?
Designer 2 (M): Not quite. The new layout isn't working.
Designer 1: What 's the trouble?
Designer 2: I enlarged that header, like you asked. Then I
added a footer. But now there 's hardly any space in
between.
Designer 1: Let me see. Hmm, you 're right. The header
and footer take up almost half the page.
Designer 2: Do we really need the footer?
Designer 1: Yes , I th ink it's appropriate. But maybe you
can use a smaller font. Put the whole address in one
row along the bottom .
Designer 2: That sounds reasonable. But the header still
looks too big.
Designer 1: I agree with you . But that's what the client
wanted .
Designer 2: So you don 't think I should change it?
Designer 1: Let me check with the client first. We can 't do
anything until I talk to them.

Designer 2: Okay. Let me know what they say.

Unit 12
Designer 1 (M): What's on the schedule this afternoon?
Designer 2 (F): Let's~ see. We're presenting the sample
spread for the new textbook.
Designer 1: Have you started that yet?
Designer 2: No, I thought you were doing it.
Designer 1: Not me. We'd better put something together.
What's it going to look like?
Designer 2: Well, it has a few illustrations, but it's mostly
text.
Designer 1: So portrait is probably fine for the page
orientation. We can customize the dimensions. What
about the margins?

24

Answer Key

Designer 2: Let's go with the standard one-inch margins.
But I'm not sure about the gutter.
Designer 1: That might depend on the total page count.
Do you know what that is?
Designer 2: No, I don 't. You get started on the layout. I'll
get some more information about the specifications.
Designer 1: Okay. Get back to me as soon as you know
more.

Unit 13

Clerk (M): What can I help you with , Ma'am?
Customer (F): I need a good desktop publishing program
for my office. I run a community center.
Clerk: We have a few DTP options. What will you use it for?
Customer: Well, we mail flyers to our members. We also
post them on the website
Clerk: So you 'll need both prints and electronic pages.
Customer: Right. I heard about a program called SelfPrint. Do you recommend that one?
Clerk: The design options are a little limited . On the other
hand, it's what-you-see-is-what-you-get. That makes
it really easy to use.
Customer: I'm actually pretty familiar with computer
programming. I'd rather work in a markup language.
Clerk: In that case, you don't want Self-Print. I'd recommend
Publiscapes instead.
Customer: What does that do?
Clerk: it's a similar program . But you have the option to
use batch mode.
Customer: That sounds better. I'll go with that one.

Unit 14
Designer 1 (M): Hi , Rebecca. This is Charlie, from work.
Designer 2 (F): Hi Charlie. What's up?
Designer 1: I'm sorry to hear you're not feeling well. I hate
to bother you .
Designer 2: That's okay, Charlie. What can I help you with?
Designer 1: it's the pamphlet for Roybal Foods. The new
paper size is eleven inches long , right?
Designer 2: Yes. We're changing it from the A4 size to the
letter size. That means we have to reduce the length

slightly.
Designer 1: Okay, so my adjustment was correct. But I'm
not sure how to apply it to all the pages.
Designer 2: Do you have the master page open?
Designer 1: Yes, it's on my computer screen now.
Designer 2: Click on "Document" at the top. Then select
"Apply Changes. "
Designer 1: Let's see. Oh , there it goes. Now I have to
update the style sheet, too.
Designer 2: Right. Just click on "Save New Style Sheet."
Then save it as "Roybal Body Version 2."
Designer 1: Got it. Okay, everything is updated.