Vietnam - US
Culture differences in doing business
Presented: Giang Dang
Vietnam
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Vietnam Key Statistics
Located in South East Asia
Area: 330,000 sq km
Coastline: >3000 km
Population: 86 million
Climate: tropical
Capital: Hanoi
Vietnam-US relationship
Relationship normalized in July, 1995
Cooperation in different areas enhanced:
economic, education & training, science &
technology, political, defense …
Bilateral trade agreement signed in July, 2000
Two-way trade: increase 25%/year since 2001
and reached $12.5 billion in 2007
US investment in Vietnam
Total investment value: $5.5 billion
Rank: 5th largest investor in Vietnam
Industries: IT, manufacturing, finance and
banking
Companies: Intel, Microsoft, Oracle, GE, Boeing,
Citi group, KPMG
Culture differences in doing business
Call people by their first names
Give gifts: bigger gifts for senior members, equal
gifts for employees
Color implication: Black/white not used in
business; Red means luck, prospects
Holidays: long holiday (1 week) for Lunar new
year (at the end of January or beginning of
February)
Culture differences in doing business
Don’t do too much touch at the first meeting
Read the business cards when receiving
them
Business meeting with meal:
– Lunch is appropriate; dinner is the time for social
gathering
– Sitting: opposite with partners
– Ordering food in family style to share the same
dishes
How to manage these differences?
Learn about the culture differences before you
want to do business with a foreign partner
Understand and respect the differences
Sources
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