03 09 answer keys communication

Answer Keys
c. ...through persuasion and indiscriminate
repetition.
d. ...cause visual pollution.

Unit 1 Module A
Activity 1:
a. 2; b. 5; c. 4; d. 1; e. 3

Activity 3:

Activity 2:
runner, cast, producer, director, cast crew, crew,
shoots, cameraman, camera, takes, production,
edition

Activity 3:
always, very often, usually / regularly, sometimes

Description: humorous, commercial, artistic,
surreal, effective, original, traditional
Purposes: inform, convince, persuade, educate,
convince
People Involved: designers, film director,
consumers, illustrators, poster artists, buyers,
printer, psychologists, advertisers

He / She usually gets up very early because
he / she has to be one of the first to arrive and
prepare the equipment or make coffee and tea for
the crew. When there are shoots, he / she helps

the cameraman or even gets the chance of using
the camera. Fortunately, that happens very often!
During lunchtime, he / she doesn’t usually have
time to eat because he / she is busy cleaning
or fetching tools or furniture. But when he / she
does have lunch, he / she tries to eat immediately
after the staff because they later need his / her
help; for instance, for some takes. This job is
sometimes very hard but he / she really enjoys
what he / she does and learns a lot!

Activity 5:

a. institucional advertising
b. product advertising

Activity 5:
Students’ own answers

Unit 2 Module A
Activity 1:
a. F. Geostationary satellites move around the
Earth but the period of their revolution coincides
with that of the Earth’s rotation. Thus, they
appear to be motionless.; b. F. The Soviets were
the first to launch a satellite.; c. T; d. F. The first
television transmission was on November 22,
1963.; e. T

Students’ own answers

Activity 2:
1957: first artificial
non-communication satellite
1958: first communication satellite
1960: satellite for radio communication
1963: first satellite for television transmission
1964: first geostationary satellite

Unit 1 Module B
Activity 1:
a. 4
 ; b. 6; c. 1; d. 3; e. 5; f. 2

Activity 2:
a. ...promotion of bank services and telephone
companies.
b. ...are types of institutional advertising.

Activity 3:
Students’ own answers

English Toolkit 1 - Communication

Photocopiable © Ediciones Santillana S.A. / Richmond 2011

Activity 4:

Activity 4:

Answer Keys
Activity 4:
a. greater, longer; b. greater; c. smaller than;
d. more reliable than

Unit 3 Module A
Activity 1:
a. F; b. T; c. T; d. T; e. F

Activity 5:
Activity 2:

Students’ own answers
Suggested web pages:
/>universe/satellite.html
/>sat.html
/>
a. In 1904, the Daily Mirror used photographs to
illustrate its pages.
b. P
 hotography recreates news and completes its
information.
c. Photography changed people’s idea of the
world.

Activity 3:

Unit 2 Module B
Activity 1:

a. T
 hey facilitated communication and brought
the world together.
b. A
 star gained fame as a result of an
outstanding work.
c. Celebrities did not have to show any great
ability.
d. S
 tudents’ own answers.

Activity 2:

Activity 4:
a. T
 o a place you haven’t probably visited and
exotic animals.
b. T
 o make them experience what they see and
travel through their imagination.
c. Students’ own answers

Activity 5:
Students’ own answers

Stars: accomplishments, work, abilities
Celebrities: products, reality shows, no
remarkable skills

Unit 3 Module B

Activity 1:

Activity 3:
a. bought; b. became; c. brought; d. had;
e. could; f. gave; g. got

Activity 4:
a. R
 obin Hood.
b. R
 ussell Crowe and Kate Blanchett.
c. Students’ own answers
d. It’s an adventure story.
e. S
 tudents’ own answers

Outside the stadium: patrols, official brochures,
restricted commercial area, fans wearing sport
shirts with different sponsorships
Inside the stadium: advertising boards around
the field, fans wearing sport shirts with different
sponsorships, ornaments without trade names

Activity 2:
a. mustn’t; b. must; c. mustn’t; d. mustn’t;
e. must

Activity 5:
Students’ own answers
English Toolkit 1 - Communication

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a. 4; b. 8; c. 6; d. 5; e. 2; f. 7; g. 3; h. 1


Answer Keys
Activity 3:

Activity 3:

a. brands / trade names / brand names; b. fans;
c. competition; d. products; e. publicise

Activity 4:

spectators, characters, film productions, scene
viewers, scenery

Activity 4:

Suggested answer: This event represents the
best way of promoting products because official
brands have access to millions of people around
the world. Since they are associated to the World
Cup, they appear everywhere and in different
media, such as the Internet, television and radio.
And because of this, official trademarks stand a
chance against strong competitors.

Suggested answers:
a. Transformers (product placement deal with
General Motors); Herbie: Fully Loaded (the
film is starred by a Volkswagen Beetle);
b. Casino Royale (characters use Sony products)
c. Back to the Future (Pizza Hut’s products are
included in the trilogy)

Students’ own answers.
Before working in groups the class may
suggest films so that each group then chooses
one of the titles.

Students’ own answers

Unit 4 Module A
Activity 1:
a. A
 dvertising agencies introduce products with
brands in the scenes, as if they were part of
the decoration.
b. Product placement is a form of advertisement
in which the product appears in context,
whereas advertisement placement occurs when
the ad for the product, and not the product
itself, is actually present.
c. Because they promote products and reach so
many people in such a natural way that they
do not even feel they are in the presence of an
advertisement. Trademarks are just part of the

scenery.

Activity 2:
Verbs in the Present Perfect: have wondered,
have found, have gone, have become, have used,
have given, have been, have taken, have not
had, has occurred, has happened
Irregular past participles: found, gone,
become, given, been, taken

Unit 4 Module B
Activity 1:
a. 2. Suggested key word: customs
b. 3. Suggested key words: no limit, advance in
technology
c. 1. Suggested key words: closely related,
interrelationship, culture, communication

Activity 2:
Suggested answers: food and drinks like asado,
empanadas, dulce de leche and mate; music
such as tango and folklore; sports like football
and famous players; etc. Examples of adopted
customs include celebrations like Halloween,
St Patrick’s Day, food like sushi and games like
bowling

Activity 3:
Students’ own answers

Activity 4:
Students’ own answers

English Toolkit 1 - Communication

Photocopiable © Ediciones Santillana S.A. / Richmond 2011

Activity 5:
Activity 5: