42534 advertisement pepsi vs coke

ADVERTISEMENT: PEPSI vs COKE

As a rule, an advertisement has three main
features: The design, the text (also called
copy), and the argumentation designed to
get you to buy the product or service.
1. Eye catcher: What attracts your attention
when you look at the ad?

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2. How is the ad structured? (triangle,
square, or circle)

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3. Composition: How about the symmetry?
Symetrical or assymetrical? Why is that?

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4. Point of view: When we look at people or
objects in an ad from below (worm’s eye
view) they appear important and
dominating. When we look at people or ads
from above (bird’s eye view), we get a
feeling of power and control. When people

or objects in ads look us straight in the eye,
we get the feeling they are talking to us or
thinking about us.

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-Look at the Pepsi vs Coke ad and answer
the questions above!

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