trắc nghiệm market leader 3

“Trắc nghiệm Market Leader 3 Intermediate”

TRẮC NGHIỆM MARKET LEADER 3
1. Using an existing name on another type of product. (A, p.7)
A. awareness
B. image
C. stretching
D. range
2. How familiar people are with a brand. (A, p.7)
A. awareness
B. image
C. loyalty
D. range
3. Consumer who always buy Levi’s when they need a new pair of Jeans are showing …….. (B,
p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
4. Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
5. The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ………. (B,
p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name

6. The introduction of a product to the market. (B, p.7)
A. product range
B. product lifecycle

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C. product launch
D. product placement
7. Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
8. The ideas and beliefs people have about a brand. (A, p.7)
A. Awareness
B. Image.
C. Stretching
D. Range
9. A product ……… consists of introduction, growth, maturity and decline. (B, p.7)
A. range
B. lifecycle
C. launch
D. placement
10. When products are used in films or TV programmes. (A, p.7)
A. Product range

B. Product lifecycle
C. Product launch
D. Product placement
11. The set of products made by company. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement
12. The length of time people continue to buy a product. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement
13. Coach, like many other companies, is ……… its products to reduce costs.(C, p. 8)

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A. outsourcing
B. produced
C. sourced
D. producing
14. The name given to a product by the company that makes it.(A, p. 87
A. Brand loyalty
B. Brand name
C. Brand image
D. Brand awareness

15. This year we ……….. to develop a brand with personalty.
A. try
B. tried
C. are trying
D. are tried
16. When a company has a new product, it gives it a catchy ……….. (A, p.4)
A. brand
B. name
C. awareness
D. symbol
17. A good product is one that can ………. most, or all, of the customer’s expectation. (A, p.4)
A. help
B. meet
C. supply
D. serve
18. A market ……… is a group of customers of a similar age, income level and social class.
A. share
B. follower
C. leader
D. segment
19. When we arrived the ………… was closed and there were no cabs at all. (B, p.15)
A. freeway
B. motorway
C. elevator
D. subway

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20. There are some signs, at the US at least, that the airlines are at last attempting to respond
to customer………..
A. dissatisfaction.
B. satisfaction
C. demand
D. misbehaviour
21. Many analysts ……. alcohol for the phenomenon called “air rage” (A, p.8)
A. concern
B. blame
C. harm
D. criticise
22. At our hotel, we give our ……… more than a high –quality experience, we get them to enjoy
the Korona way of life.
A. customers
B. guests
C. tourists
D. shoppers
23. Cabin and flight crews often have to deal with…… and dangerous in-flight behaviour. (A,
p8)
A. concern
B. blame
C. harm
D. disruptive
24. Cases of passenger …… are unfortunately all too common on long distance flights. (A, p9)
A. concern
B. blame
C. harm
D. misbehaviour

25. There is increasing …… that airlines are trying to save money at the expense of customer
satisfaction. (A, p9)
A. concern
B. blame
C. harm
D. dissatisfaction

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26. The busy executives can not afford to waste time in ….. Jams as they try to reach city
center venue. (B, p.8))
A. transport
B. road
C. traffic
D. street
27. There are signs that airlines are trying to respond to customer ……
A. dissatisfaction
B. misbehaviour
C. disruption
D. concern
28. The ……. are responsible and service-oriented, they obviously enjoy their jobs and want to
help the clients.
A. crew
B. assistants
C. salesmen
D. staff

29. In addition, the …….. of the hotel is ideal: a three-minute drive from the international
airport. (B, p.8)
A. place
B. situation
C. venue
D. location
30. Lots of companies talk about ……… responsibility and authority. (p.24)
A. decentralising
B. conservative
C. bureaucratising
D. dynamizing
31. Which of the following doesn’t go with the noun “business”? (D, p.26)
A. virus
B. cards
C. plan
D. method
32. Laptops and cell-phone are standard ……. for all supervisors at SOL. (R. p.24)
A. machines

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B. facilities
C. equipment
D. lines
33. Many organisations have adopted a less ……, more flexible business culture.(A. p.12)
A. bureaucratic

B. caring
C. decentralised
D. market-driven
34..They use several regional production and ….. “hub” where neighbouring markets are
serviced from one single location .(A. p.12)
A. manufacturing
B. selection
C. distribution
D. advertising
35. The government should commission a special……… to assess the risks posed by GM
foods.(B. p.13)
A. research project
B. labor force
C. information technology
D. trade fair
36.Companies today are faced with the stark choice: ……. or go under (A, p.12)
A. adopt
B. market
C. adapt
D. research
37.A second difficult choice for a company concerns the extend to which it should go global
or remain ………. (A, p.12)
A. professional
B. static
C. local
D. impersonal
38. The company has recently had to …….. its workforce. Reducing the number of employees is
the best way to stay profitable in the current economic climate. (B, p.33)
A. upgrade
B. downsize

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C. locate
D. structure
39. It is now so expensive to rent offices in the city centre that many companies are …… to the
suburbs. (B, p.33)
A. relocating
B. restructuring
C. redeveloping
D. reorganising
40. Until quite recently, companies typically tended to be ….they were built on a model which
achived a high degree of control. (A, p.12)
A. economical
B. hierachical
C. welcoming
D. democratic
41. The most successful change in our company was the decision to ……. the company
hierarchy. Now there is more opportunity for promotion. (B, p.33)
A. relocate
B. restructure
C. redevelop
D. reorganise
42. The company has noticed that two many decisions are made at H/O. It is …… the decisionmaking process so that branch managers are more involved at an earlier stage. (B, p.33)
A. decentralizing
B. deregulating

C. centralizing
D. regulating
43. Our product hasn’t been selling well recently. The marketing team has decided …… the
product with a more up-to-date image. (B, p.33)
A. re-launching
B. to launch
C. to re-launch
D. launch
44. Going to an international ……. ……. is often an excellent opportunity for networking. (B,
p.13)
A. trade fair

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B. information technology
C. research project
D. TV commercials
45. Our company is about to ……… its head office to Malta.
A. upgrade
B. relocate
C. downsize
D. deregulate
46. Change is a natural part of human condition. However, we often perceive it as a ……. to our
stability, our self-esteem and our values.
A. signal
B. failure

C. stimulus
D. threat
47. Different between the selling price of a product and the cost of producing it.
A. gross margin
B. debt
C. turnover
D. investment
48. Equal parts into which the capital or ownership of a company is divided
A. gross margin
B. investment
C. shares
D. debt
A. Part of profits of a company paid to the owners of shares.
A. A forecast
B. A dividend
C. Earnings per share
D. Pre-tax profits
50. We plan to issue new…… in order to finance expansion in Asia.
A. dividend
B. shares
C. gross margins
D. earnings per share

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51. Money which people or organisations put into a business in order to make profit. (A, p.20)

A. investment
B. revenues
C. dividend
D. gross margin
52. Which of the following doesn’t go with the noun “recession” (suy thoái)? (B, p.21)
A. To come out of
B. To pull something out of
C. To plunge something into
D. To decrease
53. Which of the following doesn’t go with the noun “debt” ? (B. p21)
A. To repay
B. To invoice
C. To write off
D. To run up
54. A company’s ……. is the profit it makes before tax is taken away. (A, p.20)
Lợi nhuận trước thuế là một phần lợi nhuận nó làm ra trước khi thuế được trừ.
A. pre-tax profit
B. dividend
C. earning per share
D. gross margin
55. Which verb does not normally go with: a profit? ( B, p.21)
A. to generate
B. to make
C. to do
D. to earn
56. Which verb does not normally go with: recession? ( B, p.21)
A. to come out of
B. to pull something out of
C. to decrease
D. to plunge something into

57. The ……. is the part of profits of a company that is paid to shareholders for each share that
they own. ( A, p.20)
A. stock
B. dividend

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C. earning
D. revenue
58. A …… market is a place where a company’s shares are bought and sold. ( A, p.20)
A. stock
B. share
C. investment
D. local
59. The ……. per share are a company’s profits divided by the number of its shares ( A, p.20)
A. stock
B. dividend
C. earning
D. revenue
60. Money that a company, organisation or government receives from people. ( A, p.20)
A. profit
B. dividend
C. earning
D. revenue
61. Advertising companies spend a lot of money on creating clever ……. that are short and
memorable such as the message for the credit card. Access:”Your flexible friend”. (C, p.47)

A. slogans
B. directories
C. mailshots
D. sentences
62. Viacom Outdoor is an advertising company that specialises in placing adverts on …… such
as bus.
A. billboards
B. public transport
C. television
D. hoarding
63. Celebrity ……. is a technique that is very popular in advertising at the moment. (C, p.47)
A. exhibition
B. research
C. endorsement
D. advertisement

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64. If you have something to sell, you can ….. an advert in the local newspaper. (C, p.47)
A. target
B. place
C. launch
D. put
65. Nike has created some of the world’s most attention-…… advertising. (B, p.48)
Nike đã tạo một vài thu hút sự chú ý quảng cáo của thế giới
A. attracting

B. grabbing
C. seizing
D. taking
66. He has built Nike’s ……… into sport after sport from its athletics roots on the back of
sporting masters . (B, p.48)
A. enlargement
B. expansion
C. development
D. extension
67. Advertising done at the place where a product is sold is called “…… advertising”. ( A, p.24)
A. public
B. point-of- sale
C. eye-catching
D. attractive
68. If a celebrity ……. a product, they say how good it is in advertisement. ( A, p.24)
A. persuades
B. launches
C. endorses
D. attracts
69. Billboards, those large signs used for advertising, are often called “……..” in Britain. ( A,
p.24)
A. leaflets
B. slogans
C. hoardings
D. mailshots
70. Outdoor advertising is growing rapidly because the cost of TV ….. has risen dramatically . (
A, p.24)

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A. commercials
B. publicity
C. research
D. advertisement
71. I’d just told my hosts I hated fish when it turned out they’d spent the whole day making
fish soup, their national dish, especially for me. I had really…… my foot in it. ( A, p.28)
A. shared
B. put
C. taken
D. had
58. In many countries, people make a comment about the weather to ….. the ice and start
conversation. ( A, p.28)
A. break
B. catch
C. keep
D. erase
72.I didn’t know exactly how long I had for my presentation, and I knew nothing about the
audience. The organisers had really ……. me in at the deep end ( A, p.28)
A. put
B. thrown
C. throw
D. sent
73. I’d just told my hosts I hated fish when it turned out they’d spent the whole day making
fish soup, their national dish, especially for me. I had really….. my food in it. ( A, p.28)
A. put
B. thrown

C. throw
D. sent
74. Mr Brown’s been to Nigeria many many times. He knows the culture inside ……. ( B, p.28)
A. over
B. out
C. up
D. with
75. We’ve told you everything about this job opportunity in Uzbekistan. Now you tell us what
you think. The ball is ……. your court. ( B, p.28)

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A. in
B. out
C. up
D. with
76. I had all sorts of problems with my new colleagues, but now I’ve had it ……. with her, and
we work really well together. ( B, p.28)
A. over
B. out
C. up
D. in
77. With this conference next month, we’re all …… to our eyes in work at the office.( B, p.28)
A. over
B. out
C. up

D. in
78. In Britain, you …… pay tax on the internet that your money earn. ( C, p.29)
A. must
B. mustn’t
C. have to
D. don’t have to
79. In some countries, staff ….. clock in and out. Apparently, this encourages puntuality. ( C,
p.29)
A. must
B. mustn’t
C. have to
D. don’t have to
80. If others arrived before you, your hosts will often tell you the subject of the previous
…………. and invite you to contribution. ( D, p.57)
A. discussion
B. argument
C. agreement
D. conversation
81. It is best to ……. criticising Italian culture, even if your Italian counterpart are doing so ( D,
p.57)
A. give

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B. show
C. avoid

D. make
82. Locals often ……. at home but they will accept a foreigner’s invitation to a hotel or
restaurant. ( D, p.57)
A. invite
B. entertain
C. eat
D. cook
83. There are local customs to be aware of, for example, it is considered bad ………to either eat
or offer something with the left hand.( D, p.57)
A. attitude
B. manner
C. action
D. gesture
84. Hospitality plays a key role in Italian business
……..( D, p.57)
A. activity
B. target
C. process
D. culture
85. Giving gifts in the UAE is more complex than in other countries. This is partly because of
…….. of nationalities. (D, p.57)
A. mixture
B. mixing
C. mix
D. combination
86. You ……… make a lot of small talk. Americans like to get down to business quickly. ( B,
p.58)
A. must
B. mustn’t
C. have to

D. don’t have to
87. Something you surprise or did not know before. (D, p.56)
A. To see eye to eye

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B. To get into hot water
C. A real eye opener
D. To like a fish out of water
88. Given a difficult job to do without preparation. (D, p.56)
A. To see eye to eye
B. To get into hot water
C. To throw in at the deep end
D. To like a fish out of water
89. Make someone you have just met less nervous and more willing to talk. (D, p.56)
A. To see eye to eye
B. To break the ice
C. To throw in at the deep end
D. To like a fish out of water
90. Feel uncomfortable in an unfamiliar situation. (D, p.56)
A. To see eye to eye
B. To get on like a house on fire
C. To throw in at the deep end
D. To like a fish out of water
91. The starting salary of the successful ……. will be decided on the basis of qualifications and
experience. (A, p.32)

A. employee
B. staff
C. applicant
D. interviewee
92. Our company has a …… for a graduate in economics. (A, p.32)
A. position
B. vacancy
C. job
D. opportunity
93. The interview panel will draw up a…….. of only five candidates. (A, p.32)
A. shortlist
B. data
C. file
D. record

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93. It is usual to ask your previous employer for a………(A, p.32)
A. reference
B. interview
C. covering letter
D. record
95. For high performers, a good financial …… is not all that matters. They need a challenge as
well. (A, p.32)
A. support
B. package

C. packet
D. record
96. Which verb does not normally go with: an interview? ( B, p.32)
A. to apply
B. to carry out
C. to hold
D. to call for
97. Which verb does not normally go with: applicants? ( B, p.32)
A. to interview
B. to reject
C. to advertise
D. to shortlist
98. Which verb does not normally go with: a post? ( B, p.32)
A. to appoint somebody to
B. to take up
C. to advertise
D. to shortlist
99. Which verb does not normally go with: a contract? ( B, p.32) hợp đồng
A. to sign
B. to terminate)
C. to enter to
D. to work
100. Which verb does not normally go with: one’s CV? ( B, p.32)
A. to fill up
B. to update
C. to send

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D. to submit
101. Which verb does not normally go with: a salary? ( B, p.32)
A. to earn
B. to pay
C. to receive
D. to submit
102. Sometimes candidates will take a/an ……. before the interview to assess their mental
ability and reasoning skills? ( C, p.69)
A. probationary period
B. covering letter
C. application form
D. psychometric test
103. These days it is normal for successful candidates to have to work a/ an ……….. in a
company.( C, p.69)
A. probationary period
B. curriculum vitae
C. interview panel
D. psychometric test
104. The problem is that people of this quality are very attractive to rival companies and are
likely to be ……….( R, p.70)
A. headhunter
B. headhunting
C. headhunted
D. headhunt
105. High performers are very keen to develop their skills and their ……... (R, p.70)
A. jobs
B. curriculum vitae

C. financial packages
D. salaries
106. Offering time for regeneration is another crucial way for organisations to ……. high
performers. (R, p.70)
A. keep
B. retain
C. hold
D. develop

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107. The person in charge of the meeting. (B, p.73) Người có trách nhiệm trong buổi họp
A. host
B. chairperson
C. participant
D. presenter
108.A lists of topics to be discussed. (B, p.73)
A. item
B. agenda
C. propose
D. action points
109.A lists of topics to be discussed. (B, p.73)
A. item
B. agenda
C. propose
D. action points

110. Following complaints from customers, we need to discuss ideas for the …… code for all
employees, as well as guidelines on personal appearance. (D, p.73)
A. job
B. attitude
C. dress
D. performing
111. Staff tend to be young so employee …… is high. (D, p.73)
A. salary
B. expense
C. bonus
D. turnover
112. Staff receive sales ……. as an end-of –year bonus. (D, p.73)
A. commission
B. vouchers
C. wage
D. income
113. Globalisation improves international ……… and understanding. (D. p.76)
A. communicating
B. communication

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C. discussion
D. discussing
114. It’s essential to …….. with all regulations if you want the delivery to go through without
problems. (F. p.78)

A. follow
B. comply
C. submit
D. obey
115. If you would like to place ……………(F. p.78)
A. an order, press one now.
B. insurance cover the shipment.
C. the delivery date, let us know as soon as possible.
D. a market survey before you make a major investment
116. Let us know if you want us to arrange ……(F. p.78)
A. all regulation if you want the delivery to go through without problems.
B. insurance cover the shipment.
C. the delivery date , let us know as soon as possible.
D. a market survey before you make a major investment.
117. We are trying to break into the Japanese…….(F. p.78)
A. loyalty
B. regulation
C. market
D. need
118. All the people who buy a particular product or use a particular service. (C. p.78)
A. product
B. niche
C. commodity
D. thing
119. An official limit on the quantity of goods. (C. p.78)
A. tariff
B. quota
C. subsidy
D. ration

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120. This market is the one of the most …….. consumer success stories of the past decade,
promoted quietly in Britain. (R. p.79)
A. amazing
B. incredible
C. notable
D. remarkable
121. It is ironic, though, that fair trade, which was…….to reduce injustices of the world trade
system, could itself become a victim of the WTO. (R. p.79)
A. built
B. designed
C. planned
D. drew
122. If you ……us a discount of 10%. We’ll place a firm order. (A. p.80)
A. give
B. gave
C. had given
D. are giving
123. If we ……. an association of producers, we would get a better price for our coffee. (A. p.80)
A. joined
B. connected
C. linked
D. united
124. Money paid by a government or organisation to make a product cheaper to buy or
produce. (A. p.36)

A. WTO
B. Subsidy
C. Quotas
D. Support
125. To sell product at a very low price in an export market. (A. p.36)
A. Dump
B. Subsidy
C. Quotas
D. Support
126. Organisation formed in 1995 to set rules on international trade. (A. p.36)
A. Trade

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B. Fair
C. Regulations
D. WTO
127.……… trade is a system in which countries agree not to charge import taxes on certain
goods they buy from each other. (A. p.36)
A. Fair
B. Trade
C. Market
D. Public
128. Open ……. ensure the free flow of goods, labor, etc. between countries. (A. p.36)
A. exports
B. borders

C. quotas
D. imports
129. If you impose/ introduce them, you make trade more difficult. If you lift/ remove them,
you make it easier. (A. p.36)
A. Regulations
B. Tariffs
C. Taxes
D. Restrictions
130. To remove government controls on a particular business activity. (A. p.36)
A. Deregulate
B. Restriction
C. Fair trade
D. Subsidy
131. We have a policy of zero defects so we were surprised when shortly after the launch, we
received complaints about the durability and …… of this product. (A. p.85)
A. reliability
B. dependability
C. trustworthiness
D. ability
132. As a result, they were able to correct the fault and we ……… the product. (A. p.85)
A. repaired
B. corrected
C. modified

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D. relaunche
133. After extensive tests, our engineers ….. a fault(A. p.85)
A. recalled
B. corrected
C. modified
D. identified
134. Quality control involves checking for …….. before selling goods. (B, p.85)
A. faults
B. mistake
C. false
D. defect
135. During the inspection a number of serious production …… were found. (B, p.85)
A. faults
B. defects
C. mistakes
D. flaws
136. We provide our customers with a ……… lasting 10 years. (B, p.85)
A. guarantee
B. assurance
C. security
D. certification
137. If there is a faulty product, we usually offer customers ……… (B, p.85)
A. costs
B. compensation
C. reimbursement
D. return
138. We use a number of ……… to measure quality.(B, p.85)
A. costs
B. compensation
C. inspection

D. minimum standard
139.A high price for something special.(F, p.86) (noun, para. 4)
A. premium
B. standard
C. high quality

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D. minimum standard
140. The most important company of its type in the world.(F, p.86) (noun, paragraph. 1)
A. premium
B. subsidy
C. high quality
D. global leader
141. To sell products more cheaply.(F, p.86) (verb, paragraph. 1)
A. move down market
B. subsidy
C. low price
D. global leader
142. Measures of quality by which the processes of producing goods in factories are judged.
(F, p.86) (noun, paragraph. 1)
A. prices
B. subsidy
C. move down market
D. standards
143. In the developed world, Miele’s strategy for……… is to break almost all the rules. (F,

p.87)
A. development
B. developing
C. existence
D. survival
144. The company also believes It can make its German …….. more competitive by changes in
working practices. (F, p.87)
A. factories
B. plants
C. workshops
D. companies
145. He …… to review our quality procedures. (A, p.88)
A. delayed
B. give up
C. avoided
D. wanted
146. I …….. improving reliability. (A, p.88)

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“Trắc nghiệm Market Leader 3 Intermediate”

A. understook
B. intended
C. attempted
D. recommende
147. He stopped ………. on the project after three months because of ill-health. (C, p.88)
A. working

B. to work
C. to involve
D. involving
148. The sales assistant forgot …….. the customer a discount. (C, p.88)
A. to give
B. giving
C. given
D. give
149. Many business people agree that a good …….. is just as important as the product itself. (B,
p.40)
A. after- sales service
B. warranty
C. routine check
D. inspection
150. Rigorous …… means that our standards of service are always extremely high. (B, p.40)
A. warranty
B. monitoring
C. routine check
D. inspection
151. We can consistently offer top quality products through continuous ……... (B, p.40)
A. warranty
B. monitoring
C. routine checks
D. inspections
152. We have decided to take legal action against CBT Electronics for breach of …….(B, p.40)
A. after- self service
B. monitoring
C. warranty
D. inspection

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153. If you ……. a problem, you do something to make sure the problem no longer exists. (C,
p.40)
A. solve
B. deal with
C. reduce
D. face
154. If you ……. a problem, you realise that it may happen and you are prepared for it. (C, p.40)
A. solve
B. anticipate
C. reduce
D. deal with
155. If you ……. a problem, you accept that it exits and that you have to do something about it.
(C, p.40)
A. solve
B. deal with
C. reduce
D. face
156. If you ……. a problem, you pay no attention to it.. (C, p.40)
A. solve
B. deal with
C. reduce
D. ignore
157. If you ……. a problem, you make it less serious. (C, p.40)
A. solve

B. reduce
C. deal with
D. ignore
158. If you ……. a problem, you find an answer to it. (C, p.40)
A. solve
B. deal with
C. reduce
D. anticipate
159. Many people say they just can’t afford …… low quality products. (A, p.41)
A. producing

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