How To (Really) Get Into Marketing

How to (really) get into

MARKETING


↑ I’m Ed.

I work with these guys ^


I work at
★ Community of professional marketers
★ Jobs board for the marketing industry
★ Create your marketing profile


I’ve had a few projects in marketing ...
● Built a team of marketers and
developers for Inbound.org
● Grew a community to 45,000+
professional marketers
● Arranged “Ask Me Anything”
community Q&A discussions with
30+ leaders in marketing
● Attended 8 marketing
conferences in the UK and USA.
● Created slidedecks (like this)
targeting marketing executives
earning 100,000’s of views

But, I got an early start...
★ First marketing job when I was 16
★ Working part time and in holidays
★ Still studying at University
★ Now 21 years old


This slidedeck is to share
WHAT I FOUND WORKED
to really get into marketing


This slidedeck is so

YOU CAN
TRY TOO.


Inside this deck.
1. What marketing really is
2. How you too can find a job easily, make lots
of money and never get bored
3. What entry level marketing jobs look like
4. Four actionable things to try now


What marketing (really) is
Let’s go back to business 101...

Profitable businesses
look like this.

Buy low

<

Sell High


Profitable marketing
look like this.

Cost to acquire
customer

<

Customer
lifetime value


“Buy low. Sell high.”
The game? Find and attract customers
for less cost than they contribute.


Where marketing fits into a business.
Marketing

No marketing

Sales

£$€

No Sales

Doh. :(


How does marketing
break down..?


First, ATTRACT relevant people
- “strangers” - to your business.


CONVERT those
visitors into “leads”.


“Leads” are people
who say they’re
interested in what
you have to sell.


CLOSE those leads to turn them

into customers. Help them buy.


Finally, DELIGHT your
customers. Happy customers buy
more and promote your business.


Marketing in a nutshell.


Here’s how you too can find a job easily...

make lots of money...

...and never get bored.


Marketing is a

BIG GNARLY
PROBLEM
in EVERY organisation.


But why..?


Marketing? Isn’t that just
coming up with fancy ideas?

Marketing? Ah, we don’t
really have time for that.