Eight keys to optimizing your marketing technology stack and success
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Six Keys to Selecting & Succeeding With
Marketing Technology For Your Business
Matt Heinz
President, Heinz Marketing Inc
@heinzmarketing
@heinzmarketing
Housekeeping
• Copy of this deck
• Offers for you
• Modern Marketer’s Field Guide
• B2B Sales & Marketing Metrics Best Practices Guide
• Matt’s award-winning* smoked bacon recipe
• Send me an email () or bring me a
business card noting what you want
@heinzmarketing
I am serious about bacon
@heinzmarketing
Show of hands….
1. How many of you already have a
martech stack?
2. How many are frustrated with
your martech stack?
3. How many of you can measure
the ROI of your martech stack?
@heinzmarketing
@heinzmarketing
Key #1: Start with the problem &
outcome
@heinzmarketing
Is the tail wagging the dog?
@heinzmarketing
Assess current state BUT…
@heinzmarketing
Key #2: Align to Impact & ROI
@heinzmarketing
Key #3:Establish requirements up
front
@heinzmarketing
Key #4: Work with IT
@heinzmarketing
Key #5: Integrate with existing
systems & processes
@heinzmarketing
Key #6: Practice the OODA
Loop
@heinzmarketing
BONUS #7: Quarterly Reviews
@heinzmarketing
BONUS #8: Be deliberate
@heinzmarketing
The six eight keys to martech
success
1. Start with problems & outcomes
2. Measure impact & ROI
3. Establish requirements up front
4. Work with IT
5. Integrate with existing systems & processes
6. Practice the OODA loop
7. Quarterly business reviews
8. Be deliberate
@heinzmarketing
Housekeeping
• Copy of this deck
• Offers for you
• Modern Marketer’s Field Guide
• B2B Sales & Marketing Metrics Best Practices Guide
• Matt’s award-winning* smoked bacon recipe
• Send me an email () or bring me a
business card noting what you want
@heinzmarketing
Thank you!
Matt Heinz
President, Heinz Marketing
@heinzmarketing
@heinzmarketing
