How sales operations can double your sales teams productivity
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How Sales Operations Can Double Your Sales Team's Productivity
Matt Heinz
President, Heinz Marketing Inc
@heinzmarketing
8/26/2015
@heinzmarketing
Housekeeping
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Copy of this deck
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Offers for you
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10 minute brainstorm: “Your hardest problem”
Successful Selling
Modern Marketer’s Field Guide
Content Marketing Best Practice Guide
B2B Sales & Marketing Metrics Best Practices Guide
Send me an email () or hand me a business card with what you want
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A direct line to revenue growth
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This doesn’t write checks!
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Four steps to a better plan
1. Do the math
2. Create a clear customer profile
3. Map the sales and buying process
4. Plan to fire lots of bullets
(quantify what success looks like)
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People & problems, not products
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1. Active CRM Ownership & Optimization
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2. Tools Integration
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3. Better reporting & dashboards
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4. Process improvement
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5. Best practice collection, inventory & sharing
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6. Vendor filter, triage & selection
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7. Comfortability with customers (directly)
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8. Ownership of templates & collateral inventory,
consistency, access
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If you want more…
8/26/2015
@heinzmarketing
Thank You!
Matt Heinz
President, Heinz Marketing
@heinzmarketing
8/26/2015
@heinzmarketing
