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Managing information systems 7th edition brow ch012

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MANAGEMENT INFORMATION SYSTEMS

CHAPTER 12
PLANNING INFORMATION SYSTEM RESOURCES

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

12-1


PLANNING INFORMATION SYSTEMS RESOURCES



IS and business managers need to work together to guide their organization in the planning and management of
IS resources

- Chapter 12: Steps for effective IS resource planning to best position the IS organization to enable current and
future business goals

- Chapter 13: Roles, responsibilities, and some “best practices” for leading an IS organization

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

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BENEFITS OF INFORMATION RESOURCES PLANNING




Creating a context for IS resource decision-making



Aligning IS and business goals



Balancing the tradeoffs between standardization and agility



Obtaining IT capital investment approvals

This requires both a periodic strategic planning process, as well as an ongoing monitoring of the appropriateness of
IS plans in response to changes in the business and its environment.

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

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MULTI-STEP PLANNING PROCESS
( from an Enterprise perspective)

1.

Assessment of current Information resources (the status quo)

2.


Establishment of an Information Vision

3.

Establishment of an IT Architecture for that vision

4.

Formulation of an IS Strategic Plan (roadmap) to evolve an organization’s information resources from their current
status toward the desired vision and IT architecture

5.

Formulation of short-term Operational IS Plans based on the IS Strategic Plan

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ALIGNING BUSINESS AND IS PLANNING



IS decisions should be tightly aligned with the direction
of the business




IS steps ideally impact the next step in the business
planning process, but in practice this is not
yet typically found

Fig 12.1 The Information Resources Planning Process
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ASSESSING CURRENT INFORMATION RESOURCES

Inventorying and critically evaluating an organization’s technical and human resources in terms of how well they
are meeting the organization’s business needs



Current performance is compared to a previous plan, competitors,
or a set of past objectives



Comparisons are made using:
- Operational data (usage of IS resources)
- Survey of client satisfaction with IS performance
- Benchmarks of what is being achieved at other organizations

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INFORMATION RESOURCES ASSESMENT:
Examples of Assessment Statements

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ASSESSING CURRENT INFORMATION RESOURCES

Assessing IS Performance



Example: comparing actual performance to goals

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ASSESSING CURRENT INFORMATION RESOURCES

Measuring Attitudes of Users



IT managers should also consider assessing the attitudes of users about the performance of the IS

organization in relation to the current needs & future direction of the business

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ASSESSING CURRENT INFORMATION RESOURCES

IS Organizational Mission Statement



Sets forth the fundamental rationale (or reason to exist) for activities of the IS organization



Can vary substantially from one organization to another because some IS departments play more “support”
roles than “strategic” roles



The extent to which the IS organization plays a strategic role can be measured by:




the degree to which the organization is dependent on IT for business operations
the degree to which IT is enabling the current business strategy


Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

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ASSESSING CURRENT INFORMATION RESOURCES

Assessing the IS Mission involves reconciling any differences between IS manager and business manager
views

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CREATING AN INFORMATION VISION

Information Vision

A written expression of the desired future about how information will be used and managed in the
organization

- Specific enough to guide policy decisions

Developing a vision requires both an understanding of the future direction of the business and an understanding of
the role information can best play in enabling that future business strategy

- Focus is on the long term

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DESIGNING THE IT ARCHITECTURE

Information Technology Architecture





Depicts the way an organization’s information resources will be deployed to deliver its vision

Specifies how the Technological and Human assets of the IS organization will be deployed in the future to
meet the information vision

.

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DESIGNING THE IT ARCHITECTURE

Four Stages of IT Architecture Maturity (Ross, 2003):

1.
2.


Application Silos – companies seek to maximize individual business unit or functional needs
Standardized Technology – companies seek to enable IT efficiencies through shared services and application
rationalization, resulting in enterprise-wide IT standardization

3.

Rationalized Data – companies implement enterprise-wide business processes and data with tightly linked systems and
processes (such as with ERP systems)

4.

Modular – companies seek global flexibility with loosely coupled IT-enabled business process components, which
enable local differences but also preserve enterprise-wide standards

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4 STAGES OF ARCHITECTURE MATURITY

Fig 12.5 Changing Resource Allocation across Architecture stages, Ross 2003

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

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IT CAPABILITIES AND BUSINESS METRICS FOR

IT ARCHITECTURE STAGES

Figure 12.6 IT Capabilities and Business Metrics for 4 IT Architecture Stages (Based on Ross, 2003)

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FORMULATING THE STRATEGIC IS PLAN

Strategic IS Plan

Long-term objectives (often three to five years) that represent measurable movement toward the Information
Vision and IT Architecture

and

Major initiatives that must be undertaken to achieve these objectives

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

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FORMULATING THE STRATEGIC IS PLAN

4 Steps in Strategic IS Planning Process

1.


Setting objectives

2.

Conducting an external analysis

3.

Conducting an internal analysis

4.

Establishing strategic initiatives

Most planning processes involve iterations through these 4 steps

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FORMULATING THE STRATEGIC IS PLAN

1.

Setting objectives




Measures are identified for each of the key result areas



IS objectives may be established for:
- IS department service image
- IS personnel productivity
- The appropriateness of technology applications
- Increased effectiveness
- Access to external resources

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

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FORMULATING THE STRATEGIC IS PLAN

2&3
Conducting internal and external analyses




Review external environment and internal capabilities
One approach: SWOT analysis
(strengths, weaknesses, opportunities, and threats)




Identify leverage points or limiting factors for new strategic initiatives

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FORMULATING THE STRATEGIC IS PLAN

4. Establishing strategic initiatives



Establish high-level initiatives for IS organization



These initiatives will be translated into actual projects as part of the operational IS planning

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FORMULATING THE STRATEGIC IS PLAN
Example: Strategic IS Plan for mid-sized company

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OTHER TOOLS FOR IDENTIFYING STRATEGIC IT OPPORTUNITIES



Critical Success Factors (CSFs)

-



Information needs and processes critical to the success of an entire organization or a specific business function (e.g.,
sales)

Analysis of Competitive Forces

-

Using Porter’s 5 Forces model to analyze potential changes in competitive advantage due to changes in balance of
power between a business, its competitors, and other key stakeholders in the industry

- Examples of ways a company can create competitive advantage:
- Raising the stakes for competition in the market
- Providing difficult-to-duplicate product/service features
- Providing unique product features or customer services
- Making it easier for customers to do business with the company and more difficult to switch to a competitor
- More strongly linking with suppliers to obtain lower-cost, higher-quality materials

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OTHER TOOLS FOR IDENTIFYING STRATEGIC IT OPPORTUNITIES



Value Chain Analysis

-

Based on the value chain of Porter and Millar, analysis of Primary and Support activities of the
business

-

Examine how data can be captured, manipulated, and distributed to better support each activity and its
linkages to other activities

- Idea-generation and action-planning sessions with business and IT managers can be used to generate
ideas for strategic applications of IT

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

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TOOLS FOR IDENTIFYING STRATEGIC IT OPPORTUNITIES


Strategic IT Application Opportunities in the Value Chain

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