ABOUT UNILEVER
About Unilever
Creating a better future every day
Unilever is one of the world’s leading
suppliers of fast-moving consumer
goods. We aim to provide people the
world over with products that are
good for them and good for others.
Our vision
● We work to create a better
future every day.
● We help people feel good, look
good and get more out of life
with brands and services that are
good for them and good for
others.
● We will inspire people to take
small everyday actions that can
add up to a big difference for the
world.
● We will develop new ways of
doing business that will allow us to
double the size of our company
while reducing our environmental
impact.
Fast facts - 2009
163,000
employees
at the end of
the year
20 nationalities
among our top tier
managers
€89 million
invested in
community
programmes
worldwide
€891 million invested
in R&D worldwide
More than 170
countries in which
our products are
sold
264 manufacturing
sites worldwide
Our people
People are the heart
of our business.
● We aim to create an environment
in which all employees can fulfil
their potential.
● Unilever is one of the world’s most
culturally diverse companies. Our
Board is made up of six
nationalities and the nine members
of the Unilever Executive come
from six different countries.
Performance
Scale and geographic reach
The Americas
€13 billion turnover
4.2% underlying sales
growth
32.3% of group turnover
Western Europe
€12 billion turnover
-1.9% underlying sales
growth
30.3% of group turnover
2009 turnover €39.8 billion
AAC
€15 billion turnover
7.7% underlying sales
growth
37.4% of group turnover
Operational achievements in 2009
● Good broad-based underlying sales
growth of 3.5%
● Underlying volume growth of
2.3% – accelerating through the
year
Sales growth 3.5%
● Increased investment behind our
brands
● Return to strategic acquisitions
including TIGI and Baltimor
● Named International Supplier of
the Year by Tesco for the fourth
year running
Volume growth 2.3%
Category highlights in 2009
Savoury, dressings and spreads
Personal care
● Turnover of €13,256 million
● Turnover of €11,846 million
● Underlying sales growth of -0.1%
● Underlying sales growth of 5.3%
Ice cream and beverages
Homecare & other
● Turnover of €7,753 million
● Turnover of €6,968 million
● Underlying sales growth of 4.0%
● Underlying sales growth of 7.1%
Unilever financial performance
* Restructuring, disposals and one-off items
** Continuing operations
* Continuing operations
Strategic Focus
Our corporate purpose
Our deep roots in local cultures and markets around the world give us our strong
relationship with consumers and are the foundation for our future growth. We
will bring our wealth of knowledge and international expertise to the service
of local consumers – a truly multi-local multinational.
Our long-term success requires a total commitment to exceptional standards of
performance and productivity, to working together effectively, and to a
willingness to embrace new ideas and learn continuously.
To succeed also requires, we believe, the highest standards of corporate behaviour
towards everyone we work with, the communities we touch, and the
environment on which we have an impact.
This is our road to sustainable, profitable growth, creating long-term value for
our shareholders, our people, and our business partners.
Unilever’s growth priorities
Our ambition is to win share
and grow volume in every
category and country.
Winning with brands and
innovation
● Deliver superior products, design,
branding and marketing
● Bigger, better, faster innovations
● Appeal to more consumers across
needs and price points
Winning in the marketplace
● Lead market development
● Win with winning customers
● Be an execution powerhouse
Winning with people
● Organisation and diverse talent
pipeline ready to match our growth
ambitions
● Performance culture which respects
our values
● Leverage our operating framework
for competitive advantage
Winning through continuous
improvement
● Lean, responsive and consumer-led
value chain
● Drive return on brand support
● Agile, cost-competitive organisation
Local roots with global scale
LOCAL ROOTS
Our deep roots and early
engagement in D&E markets
give us invaluable consumer
insight:
● Understanding of the local
consumer
● Brands and products across a
wide range of income levels
● Critical mass on the ground
● Corporate reputation with local
stakeholders and talent pool
GLOBAL SCALE
Leveraging our scale brings
us advantages over local
competition:
● Global portfolio of brands and
categories
● Dedicated R&D investment
● Shared values and standards
of behaviour
The D&E opportunity
Of the 6.8 billion people in the world today, 5.9
billion live in developing and emerging markets
– countries such as Brazil, India and Indonesia
where Unilever has deep roots and a wide
presence. We already reach many more
consumers than our competitors in these
markets.
% 2004
Sales
Other
developed
3%
North
America
23%
Western
Europe
38%
Other
developed
4%
D&E
36%
% 2009
Sales
North
America
16%
Western
Europe
30%
D&E
50%
Categories,
Brands and Regions
Strong category positions
Unilever’s portfolio of
categories
Leading category
positions
Homecare
Personal Care
Savoury,
Dressings
& Spreads
Ice Cream &
Beverages
Big global brands
Top 25 brands =
almost 75% of Unilever’s
sales*.
* As at end 2009
Regions and categories
Clear, distinct,
complementary roles.
Categories
Regions
Deliver global platforms
Execute on the ground
Responsible for:
Responsible for:
● Brand development
● Managing the business
● Innovation
● Deploying brands and
innovations
● Research and development
● Customer management
Accountable for:
Accountable for:
● Medium/long-term market
share
● Short-term market shares
● Brand health
● Growth
● Innovation metrics
● Profit
● Category value creation
● Cash flows
Foodsolutions
Unilever Foodsolutions is one of the world’s leading foodservice businesses.
● Works closely with customers, including caterers, restaurateurs and major
hotel and fast-food chains, to create food solutions that help grow their
business.
● Operates in 68 countries worldwide, employing 4,700 people, including 230
chefs.
● Holds leading positions in bouillons/bases, seasonings, sauces,
soups, dressings, tea and desserts.
● Unrivalled combination of:
− Consumer insight
− Customer understanding
− Chefmanship® – culinary passion and expertise
− Well-known brands.
The Supply Chain
Raw materials and ingredients
€15.3 billion spent on raw materials
and packaging from over
10,000 suppliers in 2009.
Our share of world volume:
Preliminary data pending audit.
Manufacturing
264 manufacturing sites.
Continuous improvement in
eco-efficiency in factories
(1995–2009):
● 41% reduction in CO2 from
energy
● 65% reduction in water use
● 73% reduction in total waste
Preliminary data pending audit.
Distribution and retailing
Around one-fifth of Unilever’s
sales are through ten major
retail chains.
Our products are sold in over
10 million small shops in
developing and emerging markets.
50% of sales from developing and
emerging markets.