chapter plan revised

American Marketing
Association
CHAPTER PLAN
2004-2005

PLEASANTVILLE


Table of Contents
Our Vision……………………………..……….….......3
Strengths and Weaknesses………………………….4
Chapter Operations……………………….…………..5
Membership…..……………......................................6
Communication………………………………………..7
Professional Development…………………………...8
Community Service and Fundraising ………....…..10
Calendar of Events………………………………......11
Budget…………………………………..…………….12

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Our Vision
•

To help the Pace University Marketing Association (PUMA) members better
understand the marketing profession, so that they can achieve their
professional goals upon graduation.

•

To introduce and develop students consciousness about the larger
communities including Westchester, New York, the United States, and the world.

•

To provide students with opportunities to interface with professionals who work
in various diverse areas of marketing in the Westchester and the Tri-State Area.

•

To present opportunities for students to develop their professional skills for
career and internship opportunities.

•

To increase membership through building awareness of PUMA to entering
freshman, transfer, and commuter students and provide them with an
opportunity to become members of the Pace University- Pleasantville
community.

Note From the President
Dear AMA Colleagues,
Welcome to the 2004-2005 Chapter Plan of Pace UniversityPleasantville! I have been involved with this Marketing Association
for nearly three years and am delighted to be the current President.
I want our chapter to exceed the level of success attained in the past
and I genuinely believe that that the vision our executive board has
created will lead our chapter to unsurpassed success. In only our
second year as an AMA Chapter we have much to be proud of. PUMA
is currently one of the leading organizations on campus for event
programming. In addition we have built strong relationships with

faculty, staff, and professionals allowing us to place a strong
emphasis on helping members better understand the marketing
profession so that they will be prepared to attain their professional
goals.
This Chapter Plan clearly outlines our chapter’s goals and the
steps we are taking to achieve those goals. With passionate leaders
at the helm of our chapter I believe Pace University- Pleasantville will
serve as an exemplary chapter.
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Sincerely,

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Strengths
•Located 40 miles outside of NYC, a major hub of business and home to most of the
largest advertising agencies in the United States.
•Highly motivated executive board with a strong emphasis on teamwork.
•Access to many businesses in the county and tri-state area through Pace UniversityPleasantville Co-Operative and Career Services Department.
•Access to technology including a marketing lab consisting of 7 computer
workstations.

Weaknesses
•Students have many demands outside of the organization and the University:
-Many students work in addition to going to school making it difficult to get involved in
club experiences.
-Many marketing students are involved in the AAF National Student Advertising
Competition and their energies are split between the two organizations.
•Students are continually graduating with only 2-4 semesters of membership in the chapter.

•Financial limitations have prevented the club from greater participation in AMA given the
number of students requiring financial aid. Students are willing to join the club, but not AMA (2
years ago their were no AMA members).
•The commuter student population has increased to 65% of the entire student body reducing
student willingness to partake in clubs.
•Not all executive boards have been as motivated as the current group.

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Chapter Operations
Goal: To efficiently plan and conduct meetings and events that members find
valuable for career planning and enjoyable at the same time.
Objective: To meet the needs of members by creating new ways to complement
what is learned in the classroom and by providing more occasions to obtain student
input.
•EXECUTIVE BOARD MEEETINGS
The Executive Board meets on the second Tuesday of every month to discuss, plan, and
organize the agenda for the next four weeks. By using this time to plan the details of upcoming
meetings and events we provide members with weekly meetings that utilize their time efficiently.
•OPEN FLOOR SESSION **NEW
The first meeting during each semester is used for members to brainstorm and generate ideas
for programs they would like PUMA to hold. By asking members directly about what they seek in a
marketing association we can provide meetings and events that will peek their interests and provide
pertinent information.
•GUEST SPEAKERS **NEW
We are continually developing relationships with various marketing firms throughout the tri-state
area. We find that students are tremendously intrigued with the business perspective that guest

speakers provide. Five general meetings during the fall semester will host guest speakers from the
field of marketing.
•POINT SYSTEM **NEW
This year we initiated a point system whereby members earn 1 point for every meeting or event
they attend. This provides members with an added incentive to get involved. Members are
rewarded with a marketing association t-shirt upon earning 10 points and personal business cards
upon earning 16 points.
•CO-OP AND CAREER SERVICES
We have built strong relationships with several counselors in the University’s Co-Op and Career
Services Department. They provide PUMA with resources that demonstrate vital professional skills.
•TRAINING PROGRAM **NEW
Many executive board members are elected with only 2 semesters of membership in the
organization. To provide a smooth transition between Executive Boards we plan to elect new
leaders in March instead of May so they can see first hand how the organization operates and be
provided with information related to their position so that they will be able to ask questions and test
some of their strategies prior to taking office.
•CURRENT EVENTS
To keep members informed on what is occurring in marketing throughout the world, during
meetings the President calls attention to a current news article which relates to the field of
marketing. Articles are primarily selected from The New York Times, BusinessWeek, and Marketing
News.
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Membership
Goal: To increase and maintain student membership in the organization.
Objective: 1) To attract new members from the freshman, transfer, and
commuter population.

2) To encourage current members to take on larger roles within
the association.
3) To increase regular membership from 18 to 40.
4) To build AMA membership from 11 to 20.
CLUB FAIR
Semi-annually PUMA partakes in a University Club Fair. This event provides tremendous
exposure for our association to the entire Pace University community. The officers and
advisors of PUMA are available to discuss events planned for the current semester and
are able to answer any questions or concerns that students may have.
EMAIL
PUMA is currently working with the Lubin School of Business Advisement office to obtain
the email addresses of current freshmen and transfer students, so that executive board
members can personally invite them to come sit in on a meeting.
EXPANDED EXECUTIVE BOARD
In an effort to increase involvement among current members we have recently delegated
responsibilities by expanding our executive board to include a community-service
director, a fundraising director, and a PR director.
UNVERSITY 101
University 101 is required course at Pace University for entering freshman. Executive
board members will work with the professors of this course to introduce freshman
students to the opportunities offered by PUMA. This will be an effective way to attract
members of the freshman population.

AMA members at the 2004
Collegiate Conference
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Communicatio
n

Internal Goal: Increase communication between Executive Board and
members.
Internal Objective: To create a constant flow of information to members.
External Goal: To increase awareness of PUMA and its activities throughout
the University.
External Objective: To inform potential members about PUMA activities on
a timely basis.
E-MAIL LIST-SERV
PUMA has an email list consisting of both current and past members. We utilize e-mail to
communicate announcements, event reminders, and internship opportunities.
WEBSITE
This year we created a website exclusively for PUMA- Pleasantville so that all members
can have a quick reference to all events. The website also is a great tool that allows us
to show those outside the organization what we do. We are also planning to have our
website linked to the Pace University homepage. (www.webpage.pace.edu/pumaplv)
BLACKBOARD
PUMA- Pleasantville has access to the Blackboard Learning Community where a new
section is solely devoted to students with marketing majors. This tool allows PUMA to
communicate via email to all members of the students body who have a stated interest in
marketing. This will significantly raise awareness of our organization to students in our
target audience.

Banner created by AMA members
for the Pace University Fest
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Professional
Development:
Interaction with Professionals

Goal: To provide students with different kinds of opportunities to interact with
professionals who work in different facets of marketing.
Objective: 1) To bring professionals from the field of Marketing into our
meetings to give students a perspective into the workplace.
2) To provide events to visit professionals in the field and at
professional meetings.
LUNT SAUSVILLE BUREK ADVERTISING
Bob Lunt, a senior partner from Pelham, NY introduced many students to the world of business to
business advertising. He shared advertisements his firm has created for Unilever.
MARKETING CONSULTANT
Naomi Koller, an independent marketing consultant and Pace University graduate, spoke to
students about her career path and the various positions she has held that began with sales. She
stressed the importance of transferable skills.
KMP ADVERTISING
Alan Kellam from Pleasantville, NY, principal and founder of the agency, spoke about his business
mission and objectives and discussed the importance of strategy development and integration. He
also showed commercials that his firm has executed in the past. Mr. Kellam was a great asset in
familiarizing students with the advertising industry.
JORDAN ANDERSON ADVERTISING
Alan Weiner, a marketing manager from NYC, will speak to students about his past professional
ventures as well as his current position. He will share with students advertisements and direct
mail brochures that his firm has created for Harley Davidson of Danbury, CT and others. He will
also present an internship opportunity to students.
INFINITY BROADCASTING

Steve Mora, a marketing manager in the entertainment sector will visit PUMA from NYC. He will
discuss his perspective on the marketing industry and will talk about the book he recently wrote.
ADVERTISING CLUB OF WESTCHESTER
PUMA attended a professional meeting with the Advertising Club of Westchester. The meeting
provided advice on how to reward your firm’s talents and how to impress your clients by becoming
a winner at the Big W. Past Big W winners showcased their work ranging from print ads to website
creations. PUMA will attend another Ad Club event again in the spring semester.
VISIT TO A LOCAL ADVERTISING PROMOTION AGENCY
In the spring semester PUMA intends to visit a local ad agency. This will expose students to the
actual environment in which marketers thrive.
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Professional Development
Skill Building Activities
Goal: To present students with opportunities to gain professional skills,
augmenting the skill activities that occur in class, so they will be
prepared for career and internship opportunities.
Objective: To provide students with skill building experiences.

SCHMOOZING 101: THE ART OF SMALL TALK
This event helped students understand the importance of schmoozing and
showed how students can use this invaluable tool in various situations.
Master “schmoozers” shared their secrets on being effective, confident, and
prepared communicators. Members of PUMA presented skits that provided a
fun demonstration of how NOT to schmooze. At the conclusion of the
program students were able to practice their new schmoozing skills with
faculty and fellow students. Participants even learned how to create their own

“I-formercial”
JOBS IN MARKETING WORKSHOP
A representative from Pace University's Co-op and Career Center introduced
students to various diverse jobs available in the marketing field. She also
presented internship opportunities within various firms across the tri-state
area.

POWER INTERVIEWING WORKSHOP
This event will teach members to build top-notch resumes and interviewing
techniques. Students will also have the opportunity to have a mock interview
where professional recruiters will evaluate their performance.

ALUMNI MENTOR PROGRAM
Through the Co-op and Career Center PUMA members will be able to seek out
professionals in various fields of marketing. Pace graduates have specifically
volunteered to provide information to students regarding their specific
occupations. Through this program students will have opportunity to shadow
their mentor to experience first hand what a day in the field is like.
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Community Service
Goal: To raise community service participation amongst members.
Objective: To determine what community service events members are
interested in.
In addition to always encouraging members to offer ideas of events they wish the association to
organize, PUMA presents its members with a list of community service ideas and allows
members to vote on what they are interested in doing. The following is a list of events voted on

by members:
BREAST AND OVARIAN CANCER WALK IN YORKTOWN, NY
ROSE SALES TO BENEFIT AMERICAN HEART ASSOCIATION
FOOD DRIVE FOR THE FOOD P.A.T.C.H OF WESTCHESTER
TEXT BOOK DRIVE FOR WOMEN IN INDIA

Fundraising
Goal: To generate funds to cover the expenses incurred by events and to also
raise money to send members to the AMA Collegiate Conference.
Objective: To implement creative fundraising events.
LiveSTRONG Bracelet Sales
Realizing that the LiveSTRONG bracelets, designed for Lance Armstrong’s fight for cancer, are in
high demand PUMA felt that selling these bracelets would be an excellent way to raise money.
Half of the proceeds go to the Lance Armstrong foundation and the other half goes to PUMA.
BAKE SALE
We plan to sell home baked goods in the Kessel Campus Center during the University “commonhours.” Classes are not scheduled at these times resulting in heavy traffic in the campus center.
FACULTY VS. STUDENTS BASKETBALL GAME
We feel a faculty vs. students sporting event would be a creative way to raise money for the
organization. Spectators will be charged admission.

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Calendar of Events
September
8 Fall Club Fair
13 Website Launch
14 Executive Board Meeting

23 Advertising Club of Westchester Meeting
29 Guest Speaker: Bob Lunt of Lunt Sausville
Burek Advertising
30 Schmoozing 101: The Art of Small Talk
30 Faculty Dress Down Day for Breast and
Ovarian Cancer
October
3 Breast and Ovarian Cancer Walk at FDR
Park in Yorktown, NY
7 Homer S Pace Medal Dinner
12 Executive Board Meeting
22 Pace University Spirit Competition
23-24 University Fest
27 Guest Speaker Naomi Koller
30 Open House
November
3 Jobs in Marketing Workshop
3 Advertisement Contest #1
9 Executive Board Meeting
10
Guest Speaker: Alan Kellam of KMP
Advertising
15-19 LiveSTRONG Bracelet Sales
17 Guest Speaker: Alan Weiner of Jordan
Anderson Advertising
18 Advertisement Contest #2
December
6-10 Food Drive for the Food P.A.T.C.H. of
Westchester
8 Guest Speaker: Steve Mora of Infinity

Broadcasting
13 Book Drive Co-Sponsorship with Psi Chi
14 Executive Board Meeting
15 Personal Business Cards issued to
students

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January
7 University Career Fair
11 Executive Board Meeting
26 Spring Club Fair
TBA Mock Interviewing
February
2 Welcome Back Meeting
8 Executive Board Meeting
14 Rose sales to benefit the American
Heart Association
16 Advertisement Contest #3
21- 23 Bake Sale
23 Guest Speaker: TBA
TBA Enrollment Management
TBA Ad Agency Visit
March
8 Executive Board Meeting
9 Advertisement Contest #4
14-18 Food Drive for the Food
P.A.T.C.H of Westchester
16 Guest Speaker: TBA
17 Student vs. Faculty Basketball

Fundraiser
TBA Advertising Club Of Westchester
Meeting
April
12 Executive Board Meeting
14-17 AMA Collegiate Conference
26 Executive Board Meeting
TBA Etiquette Dinner
May
4 Faculty recognition plaques
4 Outstanding member awards
10 Executive Board Meeting

PLEASANTVILLE