Business terms for students

MARKET LEADER- BUSINESS TERMS
Terms

Definitions
The name given to a product by the company that makes it
Using an existing name on another type of product
The ideas and beliefs people have about a brand
The tendency to always buy a particular brand
How familiar people are with a brand
The set of products made by a company
The use of a well-known person to advertise products
When products are used in films or TV programmes
The introduction of a product to the market
The length of time people continue to buy a product
Money risked when a business owns part of another company
Money owned by one person or organization to another person or organization
A period of time when business activity decreases because the economy is doing
badly.
Difference between the selling price of a product or service and the cost of
producing it
A place where company shares are bought and sold.
Money which people o organizations put into a business to make a profit.
Equal parts into which the capital or ownership of a company is divided.
A company’s profits divided by the number of its shares


A part of the profits of a company paid to the owners of shares.
A description of what is likely to happen in the future.
The amount of money which a business obtains (in a year) from customers by
selling goods or services.
When a person or organization is unable to pay their debts.

The money a business makes before payment to the government
The profit that a company makes in a particular period of time
A financial market in which prices are falling
The capital that a company has from shares rather than from loans
The people who own shares in a business
A situation in which goods come into and out of a country without any controls
or taxes
Taxes on imported goods
Financial aid such as cash grant provided by a government to maintain the
income of the producers of strategic products
Limit of the quantity that must not be exceeded
Exporting goods at prices lower than the home market prices
The act of giving some of the power of a central organization to smaller parts
The freedom of an organization to govern itself independently
A building where large quantities of goods are stored
The main office or building of a company
An office in which a large number of people work using telephone, for example
taking customers’ orders and answering questions
Business company that is owned or controlled by another larger company


A place through which products are sold
A marketing strategy that focuses on spreading information and opinions about
products or services from person to person using unconventional means such as
the Internet or email.