52 free test bank for international marketing 1st edition

33 Free Test Bank for International Marketing 1st Edition
by Czinkota Mutiple Choice Questions
19 Free Test Bank for International Marketing 1st Edition
by Czinkota True - False Questions

Which of the following events helped identify global linkages
causing the world to realise that the systems of product
development, distribution, and consumption are intertwined and
related?
1.

a. The worldwide oil crisis of 1970

2.

b. Gulf War I and Gulf War II

3.

c. International all-stars playing in the World Series

4.

d. The trans-continental joining of the United States by railroad

Common cultural pressures result in similar social phenomena and
behavior around the world. To what does the text attribute more
frequent shopping worldwide?
1.

a. The emergence of uniform currency worldwide

2.

b. More dual-income families

3.

c. Common ancestral beginnings

4.

d. The rise in nuclear family units

Which country has had the most dramatic growth in exportation of
merchandise and commercial services, between the periods 19902004?
1.

a. Japan

2.

b. Kenya

3.

c. United States


4.

d. China

The emergence of technology has created new markets for
companies. Which of the following represents an example of this
new market tendency?
1.

a. The construction of corner drugstores that replace gas stations

2.

b. Listing of ingredients on the side panel labels of products distributed
worldwide

3.

c. Newspapers being distributed on-line as opposed to physically on
newsprint

4.

d. Storage facilities rented by the month

What are the characteristics of intended target markets?
1.
2.

a. Millennials, matures, minors and mothers
b. Occupants, objects, occasions, objectives, outlets, organizations,
operations and

3.

opposition

4.

c. Location, lifestage, limited access, life cycle and longitude

5.

d. People, promise, profile and power

Export-import trade, licensing, joint ventures, wholly owned
subsidiaries, turnkey operations and management contracts are
examples of what?
1.

a. Global positioning systems

2.

b. Transparent industries

3.

c. Televisual optimisation

4.

d. International marketing

The blueprint generated to react to and exploit opportunities in the
marketplace comes from what stage of the marketing process?
1.

a. Control mechanism


2.

b. Price

3.

c. Planning

4.

d. Target marketing

The analysis, planning, implementation and control stages make up
what process?
1.

a. Researching product categories

2.

b. Telecasting consumer characteristics

3.

c. The marketing process

4.

d. Eventual distribution

Which of the following is an example of industries that are near
extinction because of the inability of these groups to adjust to new
technology?
1.

a. VCRs in the U.K.

2.

b. toy makers

3.

c. air conditioning manufacturers

4.

d. shopping malls

Maps that gather, store, analyse and present information that
answers the question “where” is considered:

1.

a. topology.

2.

b. forensics.

3.

c. mapology.

4.

d. geography.

According to the text, international marketing differs from domestic
marketing in three substantial ways. What are the three differences
that marketers must take into account when conducting business
internationally?


1.

a. Distance, products and ideas

2.

b. Threats, exceptions and tolerance

3.

c. Postage rates, telephone signals and personal contact

4.

d. Different laws, cultures and societies

Technological innovation in marketing has direct effects on the
efficiency of business. Which of the following statements is true?
1.

a. Technological innovation has complicated the production process, so
products take longer to produce.

2.

b. Technological innovation has increased demand, therefore products cost
more to distribute.

3.

c. Technological innovation allows for customisation in order to meet diverse
customer needs.

4.

d. Technological innovation causes higher prices because of the distance that
raw materials have to travel.

For a country to remain a player in the world economy, which of the
following groups need to respond aggressively with innovation,
process improvements, and creativity?
1.

a. Governments, companies, and individuals

2.

b. Importers, social scientists, and teachers

3.

c. Courts

4.

d. Wholesalers who take possession of the product prior to sale

What are the elements of the marketing mix?
1.

a. Money, methodology, mechanics, and message

2.

b. Fortune, forecast, future, and fashion

3.

c. Product, price, place and promotion

4.

d. Money, fortune, price and cost


Which is a pre-requisite for success in outsourcing innovation in
order for a country to stay globally competitive?
1.

a. Understanding customers’ changing needs

2.

b. Law makers

3.

c. Workers

4.

d. ‘‘co-creation’’ between the two and a mutual understanding

Terrorists succeed through:
1.

a. Decrease of freedom for others

2.

b. Outgrowth of choice

3.

c. Increasing their freedom through their actions

4.

d. Freedom of growth potential

Which of the following has traditionally been a domestic issue and
is now an international issue?
1.

a. Geographic boundaries of cities

2.

b. The flow of water through damn diversion tunnels

3.

c. Applications for government subsidies

4.

d. Agriculture and farm policies affecting imports and exports

Which of the following is not a bonafide trading bloc?
1.

a. NAFTA in North America

2.

b. SurAsia in South America and Hong Kong

3.

c. ASEAN in Asia

4.

d. European Union in Europe

Which of the following is NOT one of the forms of international
marketing defined in the text?
1.

a. Government-owned operations


2.

b. Export-import trade

3.

c. Joint ventures

4.

d. Wholly owned subsidiaries

As people live in a place, they modify it, creating something that can
be as important as or more important in economic terms than the
natural environment. What is this called?
1.

a. Post human retraction

2.

b. Population implementation

3.

c. Bureaucratic regulation

4.

d. Built environment

By erecting barriers, charging tariffs, designing quotas and
implementing other import regulations, governments have
attempted to:
1.

a. popularise bureaucratic movement and entice more individuals into
government service.

2.

b. restrict the impact of global trade and financial flows.

3.

c. increase income into the government.

4.

d. capitalise on technology and enforce worldwide standards.

One way to guard against market saturation of a product is:
1.

a. to lower interest rates.

2.

b. to delay introduction of a new product.

3.

c. to personalise the message to the customer.

4.

d. to lengthen or rejuvenate product life cycles in other countries.

Trade-based progress toward global wealth must include all of the
following except:
1.

a. substantial tariff reductions.


2.

b. extensive health-care and environmental aid.

3.

c. substantial quota increases.

4.

d. massive debt write-offs.

__________________ has allowed for the movement that
encourages a structure for considering how different places relate
to each other.
1.

a. The post WWII agreement regarding tariffs

2.

b. Global transportation

3.

c. The invention of the combustion engine

4.

d. Top down marketing

For a firm that is just beginning to enter the global market, which of
the following is not true?
1.

a. The demand on time is low

2.

b. Expectations about success are uncertain

3.

c. Level of knowledge about international complexities is low

4.

d. International environment is often inflexible

Halting destruction of forests in the Amazon Basin, selective
harvesting of hardwoods and other products from natural forest and

a restaurant refusing to purchase beef raised on pastures that are
established by clearing forests are all examples of what?
1.

a. Televised interior department projects

2.

b. Concerns about environmental quality

3.

c. The clustering of people in lower terrain

4.

d. Global companies not competing in international marketing


Many firms commit grave mistakes which lead to inefficiency, lack
of consumer acceptance and sometimes even corporate failure
because executives believe that:
1.

a. parents of children in domestic families watch too much television.

2.

b. the influence of music on the masses dictates morals for a new generation.

3.

c. Incomplete research affects the learning curve.

4.

d. that international customers are just like the ones the firm deals with at
home.

What types of hydrology affect terrain?
1.

a. Rainfall, snowfall and hail

2.

b. Rivers, lakes and other bodies of water

3.

c. Canals, sewer systems and reservoirs

4.

d. Precipitation, weather and climate

Which of the following is the best definition of international
marketing?
1.

a. Planning and conducting economic forecasting in developing countries

2.

b. Creating a subsidiary in a neighboring country

3.

4.

c. The process of planning and conducting transactions across national
borders to create exchanges
d. Hiring employees from other countries to assist with advertising messages.

Which of the following goods would require more intensive
production and are more expensive to ship, and thus are produced
closer to the markets that consume them?
1.

a. Electronic components

2.

b. Insurance

3.

c. Vegetables and dairy products

4.

d. Automobiles

Which of the following statements is not true when describing the
role of and the effect of international marketing on companies?
1.

a. International markets can become a source of growth.

2.

b. International markets can become a source of profit.

3.

c. International markets can produce a quality of life that would not have
existed.

4.

d. International markets can simplify the process and eliminate complex
business decisions.

What are the four natural features that affect geology?
1.

a. Geological characteristics, terrain, hydrology and climate

2.

b. Time, place, environment and money

3.

c. Posture, texture, rotogravure and agriculture

4.

d. Prehistoric, historic, post-genealogical and genealogical

Which of the new technologies has allowed consumers to supply
and receive products from across the world for personal use?
1.

a. Travelodge on cable television

2.

b. The Internet

3.

c. Pensions and individual retirement accounts

4.

d. Newly created niche markets

9 Free Test Bank for International Marketing 1st Edition
by Czinkota True - False Questions
Currency flows and exchange rates have a greater effect on trade
than do government monetary policies.
1.

True

2.

False

Short term control tools included in an annual plan include
comprehensive and functional audits.
1.

True

2.

False

Many firms do not participate in the global market because they feel
international marketing should only be carried out by large,
multinational corporations.
1.

True

2.

False

International marketing is much more than the science and art of
business; it includes economics, anthropology, cultural studies,
geography, history, languages, jurisprudence, statistics,
demographics and many other fields.
1.

True

2.

False

World trade has assumed an importance heretofore unknown to the
global community, and, as a result, many countries and firms have
found it highly desirable to become major participants in
international marketing.
1.

True

2.

False


The marketing manager’s role has two integral parts: determining
out-sourcing output and the level of government regulation as it

applies to productivity.
1.

True

2.

False

Due to Canada’s rich uranium deposits, it ranks second behind
Western Europe in major regions in terms of total gross domestic
product. The United States is third because the majority of the
products sold in the country are imported.
1.

True

2.

False

The effect of closer global linkages on the economics of countries
has been dramatic.
1.

True

2.

False

The text defines the economic heartland of Europe as Mitteleuropa.
1.

True

2.

False

International marketing is a tool used to obtain improvement of
one’s present position and retains the basic marketing tenets of
“satisfaction” and “exchange”.
1.

True

2.

False

Companies are fairly consistent in their international activities
because of the similarities in their levels of experience, resources
and capabilities.
1.

True


2.

False

To achieve success in the art of international marketing, it is
necessary to be firmly grounded in its technological aspects.
1.

True

2.

False

The four variables of the marketing mix are product, price, place,
and promotion.
1.

True

2.

False

Lakes, rivers and other bodies of water influence the kinds of
economic activities that occur in a given place.
1.

True

2.

False

When human beings build buildings, roads and other infrastructure
in the place in which they live and work, this activity is defined in the
text as place controlled environment .
1.

True

2.

False

Firms that operate in the United Kingdom (domestic only) pay
significantly higher wages than international firms.
1.

True

2.

False

The United Nations has been active in trying to influence global
trade and financial flows by implementing quotas and tariffs which
in turn affect markets.
1.

True

2.

False

In the definition of international marketing, the major foundation of
this process is the planning and conducting of transactions across
national borders to create exchanges that satisfy the objectives of
individuals and organisations.
1.

True

2.

False

World trade has forged a network of global linkages that bind
countries together and were first recognised during the rebuilding of
Europe after WWII.
1.

True

2.

False