52 free test bank for international marketing 10th

32 Free Test Bank for International Marketing 10th
Edition by Czinkota Mutiple Choice Questions
20 Free Test Bank for International Marketing 10th Edition by
Czinkota True – False Questions
Export-import trade, licensing, joint ventures, wholly owned
subsidiaries, turnkey operations, and management contracts are
examples of:
1.
2.
3.
4.

a.global positioning systems.
b.outsourcing.
c.regional agreements.
d.international marketing.

Independent of trade, currency flows set _____ rates, which are the
values of currencies relative to each other.
1.
2.
3.
4.

a.prime lending
b.interest
c.discount
d.exchange

Which of the following is true of world trade?
1.

2.

a.World trade has deeply affected domestic policy making.
b.World trade has led to an increase in the role of primary commodities in
international trade.
3. c.World trade has decreased the challenge of companies to stay in leadership
position.
4. d.World trade has resulted in the decrease of international debt by
governments.

Which of the following is true of an international marketer?
1.

a.An international marketer faces the same macro-environmental factors as a
domestic marketer.
2. b.An international marketer and a domestic marketer are subject to a similar
set of constraints.
3. c.An international marketer has to understand that basic marketing principles
differ in different markets.
4. d.An international marketer needs to face conflicts resulting from different
laws, cultures, and societies.

As a result of the March 2011 earthquake and tsunami off the north
eastern coast of Japan, the “just in time” supply chains of the
_____, semiconductor, smart phone, digital camera, and personal


computer industries were immediately jeopardized around the
world.
1.

2.
3.
4.

a.textile
b.automotive
c.healthcare
d.cosmetic

Which of the following mistakes committed by firms leads to
inefficiency, lack of consumer acceptance, and sometimes even
corporate failure?
1.
2.
3.
4.

a.Over budgeting the overhead costs in international markets
b.Transferring knowledge around the globe
c.Lengthening product life cycles in other countries
d.Believing that international customers are just like the ones the firm deals
with at home

Advances in technology have:
1.

a.complicated the distribution channel thereby making distribution a lengthy
process.
2. b.allowed firms to separate their activities by content and context.
3. c.enabled firms to operate in a marketplace rather than a market space.

4. d.made the procurement of raw materials an expensive process.

International marketing differs from domestic marketing in that
international marketing has different:
1.
2.
3.
4.

a.marketing principles.
b.tenets of value and exchange.
c.applications, complexity, and intensity.
d.social responsibilities.

The International Monetary Fund (IMF) was founded to:
1.
2.
3.
4.

a.manage monetary policies around the world.
b.help restructure impoverished economies.
c.provide infrastructural and medical aid to developing countries.
d.provide financial assistance to developing countries for development
programs.

The trading bloc NAFTA is located in _____.
1.
2.
3.

4.

a.Asia
b.Europe
c.South America
d.North America


The emergence of technology has created new markets for
companies. Which of the following represents an example of this
new tendency?
1.
2.

a.The construction of corner drugs tores that replace gas stations
b.Listing of ingredients on the side panel labels of products distributed
worldwide
3. c.Newspapers being distributed online globally
4. d.Storage facilities rented on a monthly basis

Which of the following is true about closer global linkages and
domestic policy makers?
1.
2.
3.

a.They have more effective tools to carry out their responsibilities.
b.They find themselves with decreasing responsibilities.
c.They find it easy to distinguish between domestic and international
economic activities.

4. d.They have imposed import regulations to restrict the impact of global trade.

Which of the following best defines international marketing?
1.

a.It is the process of planning and conducting economic forecasting in
developing countries.
2. b.It is the process of creating a subsidiary in a neighboring country.
3. c.It consists of the activity, institutions, and processes across national borders
that create, communicate, deliver, and exchange offerings that have value for
stakeholders and society.
4. d.It is the process of hiring employees from other countries to assist with
advertising messages, public communication, and the building of overall
awareness.

Which of the following is true about global investments?
1.

a.They have brought about interdependence between nations which is stable
in nature.
2. b.They have made past trade orientations more relevant in today’s changing
times.
3. c.They have reduced the role of manufactured goods and services in the
international market.
4. d.They have made it increasingly difficult to differentiate between “rich” and
“poor.”

Measures such as quotas and import regulations have been
restrained by international agreements that regulate trade
restrictions, particularly through the _____.

1.
2.
3.
4.

a.World Bank
b.United Nations Trade Mission
c.World Trade Organization
d.IMF


Which of the following is true of global linkages?
1.

a.Global linkages were first widely recognized during the 1994 economic
crisis.
2. b.Global linkages led to the strengthening of the “just in time” supply chains
around the world.
3. c.Global linkages have had no impact on far-away countries that consider
themselves distant and independent of any particular economic event.
4. d.Global linkages have become more intense on an individual level.

Which of the following is true regarding technological innovation?
1.
2.

a.Technological innovation has complicated the production process.
b.Technological innovation has increased demand, therefore products are
distributed at a higher cost.
3. c.Technological innovation allows for customization in order to meet diverse

clients’ needs.
4. d.Technological innovation enables greater access to raw materials around
the world which in turn increases production costs.

Which of the following is a form of international marketing?
1.
2.
3.
4.

a.Government-owned operations
b.Inter-state trade
c.Joint ventures
d.Putting-out system

Which of the following is true of international marketing?
1.

a.The international marketer is faced with often inconsistent legal systems
when it comes to monitoring environmental pollution.
2. b.International marketing does not retain the basic marketing tenets of value
and exchange.
3. c.International marketing does not focus on stakeholders and society whose
present positions are to be improved.
4. d.The international marketer is subject to the same set of macroenvironmental factors as a domestic marketer.

The _____, which was founded in 1944, has recently been assisting
nations that used to be categorized as “wealthy.”
1.
2.

3.
4.

a.International Monetary Fund
b.World Trade Organization
c.World Health Organization
d.European Union

World trade has forged a network of global linkages that bind us all
—countries, institutions, and individuals—much more closely than
ever before. These linkages were first widely recognized during
the:


1.
2.
3.
4.

a.worldwide oil crisis of 1970.
b.Gulf War II.
c.1994 economic crisis.
d.financial crisis that was triggered in 2007.

To regain some power to influence events, policymakers have
sought to restrict the impact of global trade and financial flows by:
1.
2.
3.
4.

a.minimizing barriers.
b.charging tariffs.
c.canceling import regulations.
d.limiting quotas.

By erecting barriers, designing quotas, and implementing other
import regulations, governments have attempted to:
1.
2.
3.
4.

a.prevent illegal trade across borders.
b.restrict the impact of global trade and financial flows.
c.increase the income of the government.
d.capitalize on technology and enforce worldwide standards.

Which of the following has traditionally been a domestic issue and
is now an international issue?
1.
2.
3.
4.

a.Geographic boundaries of cities
b.The flow of water through dam diversion tunnels
c.Applications for government subsidies
d.Agriculture and farm policies affecting imports and exports

Which of the following new technologies has allowed consumers to
supply and receive products from across the world for personal
use?
1.
2.
3.
4.

a.Travelogues on cable television
b.The Internet
c.Automated pensions and individual retirement accounts
d.Newly created niche markets

The trading bloc MERCOSUR is located in _____.
1.
2.
3.
4.

a.Europe
b.Latin America
c.North America
d.Asia

One way to guard against market saturation of a product is to:
1.
2.
3.
4.

a.lower interest rates.
b.delay introduction of a new product.
c.personalize the message to the customer.
d.lengthen or rejuvenate product life cycles in other countries.


The shifts in financial flows due to global investments have resulted
in:
1.
2.
3.
4.

a.more complex procedures to avail foreign capital.
b.more foreign-direct activities.
c.decreased international debts by governments.
d.increased rates of unemployment.

The trading bloc ASEAN is located in _____.
1.
2.
3.
4.

a.Asia
b.Europe
c.North America
d.South America

Which of the following is true about the importance of world trade?

1.

a.World trade has deeply affected domestic policy making and has often
resulted in the emergence of totally new threats to firms and individuals.
2. b.The growth of domestic economies has typically outperformed global growth
of trade in the past few decades.
3. c.When firms invest on a global scale, it is difficult for entire industries to shift
their locations.
4. d.Due to the severe recession that affected much of the world’s economy in
2008 and 2009, world trade could not rebound in 2010.

Which of the following statements is true about the role of
international markets?
1.

a.Those who do not participate in the transactions are not exposed to
international marketing and are not subject to its changing influences.
2. b.International markets can become a source of needs satisfaction.
3. c.International markets cannot influence the quality of life of individuals.
4. d.International markets can simplify the process and eliminate complex
business decisions.

Which of the following is true regarding the domestic repercussions
of global linkages?
1.

a.Policy makers find it easier to isolate domestic economic activity from
international market events.
2. b.Governments have gained more power to implement effective policy
measures.

3. c.Private-sector financial flows exceed the financial flows that can be
marshaled by the government.
4. d.Policy makers have more effective tools but less responsibilities to carry out.

20 Free Test Bank for International Marketing 10th
Edition by Czinkota True - False Questions


World trade has assumed an importance heretofore unknown to the
global community and as a result, many countries and firms have
found it highly desirable to become major participants in
international marketing.
1.
2.

True
False

Global investment strategies, coupled with production and
distribution sharing, increase the challenge of staying in a
leadership position.
1.
2.

True
False

World trade has brought about a global reorientation of corporate
processes.
1.

2.

True
False

The role of government in the marketplace is decreasing
dramatically.
1.
2.

True
False

Constant rapid technological change and vast advances in
communication permit firms and countries to quickly emulate
innovation and counteract carefully designed plans.
1.
2.

True
False

Only those who participate in the transactions are exposed to
international marketing and subject to its changing influences.
1.
2.

True
False

International marketing is unable to retain the basic marketing
tenets of value and exchange.
1.
2.

True
False

The level of global investment has resulted in a decrease in
international debt by governments.
1.
2.

True
False


Many firms do not participate in the global market because their
managers believe that international marketing should only be
carried out by large multinational corporations.
1.
2.

True
False

Trade flows outnumber currency flows by 100 to 1.
1.
2.

True
False

The network of global linkages that bind us all as a result of world
trade were first recognized during the rebuilding of Europe after
WWII.
1.
2.

True
False

It is in the domestic marketing field where one can observe most
closely the role of marketing as a key agent of societal change.
1.
2.

True
False

Currency flows and exchange rates have a greater effect on trade
than government monetary policies.
1.
2.

True
False

Policymakers restrict the impact of global trade and financial flows
by eliminating tariffs and quotas.

1.
2.

True
False

International specialization and cross-sourcing have made
production much more efficient.
1.
2.

True
False

Market saturation can be avoided by lengthening or rejuvenating
product life cycles in other countries.
1.
2.

True
False

Firms are fairly consistent in their international activities because of
the similarities in their levels of experience, resources, and
capabilities.


1.
2.

True
False

To achieve success in the art of international marketing, it is
necessary to be firmly grounded in its scientific aspects.
1.
2.

True
False

Due to ongoing global technological innovation in marketing,
products are distributed at a higher cost.
1.
2.

True
False

The level of trade is now determined by exchange rates.
1.
2.

True
False