59 free test bank for consumer behavior 6th edition

59 Free Test Bank for Consumer Behavior 6th Edition
by Hoyer Mutiple Choice Questions - Page 1
The consumer behavior process occurs over time as the consumer
acquires, uses and disposes of the product. This is part of
1.

a.a one-way process.

2.

b.a process isolated by active behaviors that are reactive.

3.

c.the memory network.

4.

d.a dynamic process.

5.

e.the judgment framework.

Baby shampoo advertising that includes adults using the product
may help increase sales by suggesting the consumer
1.

a.use the product more frequently.

2.

b.use larger amounts of the product.

3.

c.use the product for longer periods of time.

4.

d.use the product in a different location.

5.

e.purchase the product in a different location.

All of the following are ways of acquiring an offering except
1.

a.buying.

2.

b.borrowing.

3.

c.finding.

4.

d.dispensing.

5.

e.bartering.

Antacid marketers find their best sales period is during the
Christmas holiday season, when consumers do just a little too much
indulging. This is an example of


1.

a.seasonal sales promotions.

2.

b.seasonal variations in consumption.

3.

c.cycles in the disposition process.

4.

d.the dynamic process of consumer behavior.

5.

e.the unusually large effect of mass-consumer purchasing on the digestive

process.

Studying this type of consumer behavior allows marketers to
provide a need for customers who are concerned about what to do
with a product after usage.
1.

a.Usage

2.

b.Disposition

3.

c.Acquisition

4.

d.Product

5.

e.Switching

The first decision Zach must make about dessert after dinner is
most likely
1.

a.why to get dessert.

2.

b.when to get dessert.

3.

c.whether to get dessert.

4.

d.what to get for dessert.

5.

e.how long he should spend eating dessert.

The increase in the home delivery of food, videos, and convenience
goods most directly affects
1.

a.increasing prices.

2.

b.developing smaller package sizes.

3.

c.stimulating negative word-of-mouth.

4.

d.where consumption is done.

5.

e.using generic brand names.

Thanksgiving products are an example of how ____ has symbolic
implications.
1.

a.usage

2.

b.disposition

3.

c.offering

4.

d.acquisition

5.

e.marketer-control

Kim agreed to give a professional massage in return for a haircut.
This is an example of
1.

a.buying.

2.

b.borrowing.

3.

c.finding.

4.

d.dispensing.

5.

e.bartering.

Spreading negative word-of-mouth is an example of how
consumers' usage of a product
1.

a.can influence other consumer behaviors.

2.

b.impacts disposition.

3.

c.has hedonic implications for acquisition.

4.

d.has symbolic implications for disposition.

5.

e.will lead to other offerings in the marketplace.

An offering is a product, service, activity, or idea
1.

a.that is acquired but not used by consumers.


2.

b.that is used but not acquired by consumers.

3.

c.marketed by a firm but not yet available in the marketplace.

4.

d.offered by a marketing organization to consumers.

5.

e.in the marketplace but not yet accepted by consumers.

E-commerce, high-end vending machines, and mobile commerce
are all examples of
1.
2.

a.symbolic consumption.
b.new technology that changes the types of products that consumers will
order.

3.

c.changes in information technology affecting where we can acquire goods.

4.

d.new technology that primarily affects the disposal of products.

5.

e.examples of personal selling.

The ____ field is one that looks at the totality of consumers'

decisions with respect to acquisition, consumption, and disposition
of goods, services, time, and ideas by human decision-making units
over time.
1.

a.anthropology

2.

b.consumer behavior

3.

c.economics

4.

d.psychology

5.

e.customer management

A big product-usage problem for marketers is that consumers
become dissatisfied because
1.

a.the product is used incorrectly.

2.

b.too little of the product is used.

3.

c.too much of the product is used.


4.

d.the product is used at the wrong time.

5.

e.the product is not used for a sufficiently long period of time.

Mike searches carefully for his coffee beans before buying. He has
many uses for the coffee after purchasing. He makes coffee, coffee
ice cream, and coffee cake. After using the coffee, Nate uses the
grinds in the garden. Mike's behavior is an example of consumer
behavior as a
1.

a.static process.

2.

b.randomized process.

3.

c.dynamic process.

4.

d.series of fixed outcomes.

5.

e.process that focuses primarily on acquisition.

Sometimes there are many people involved in an acquisition
decision and they may take on different roles. Russell and his family
are buying a new big-screen television. He has research different
brands, models and prices of televisions from the Internet. Russell's
role in the group decision would be the role of the ____.
1.

a.buyer

2.

b.information gatherer

3.

c.influencer

4.

d.disposer

5.

e.user

Tomas realized that his tennis racket was no longer serving him the
way it used to. In order to dispose of this offering, he has a choice
to
1.

a.acquire the item permanently, keep it safe, or get rid of it permanently.

2.

b.dispose of the item, acquire it, or get rid of it temporarily.


3.

c.find a new use for the item, get rid of it temporarily, or get rid of it
permanently.

4.

d.acquire the item temporarily, dispose of it, or keep it.

5.

e.acquire the item, keep it, or get rid of it temporarily.

The consumer behavior field looks at
1.
2.

a.how consumers are the most important element of the marketing mix.
b.the totality of consumers' decisions with respect to acquisition, consumption,
and disposition of goods, services, activities, experiences, people, and ideas
by human decision-making units over time.

3.

c.only the behavior of consumers while in a retail environment.

4.

d.the purchases of tangible goods but not services.

5.

e.the persuasion of individuals to increase consumption at one period of time.

The process by which a consumer comes to obtain an offering is
known as
1.

a.usage.

2.

b.disposition.

3.

c.offering.

4.

d.acquisition.

5.

e.ostentation.

Curtis collects Pepsi and Coke bottles. He also uses old cola to
clean the rust off his car. These are two examples of how to
1.

a.dispose of a product.

2.

b.keep an item after it has lost its original usage.

3.

c.collect items in creative ways.

4.

d.get rid of items temporarily.

5.

e.get rid of items permanently.


An advertising campaign suggested multiple uses of baking soda.
This is an example of increasing frequency of usage to
1.

a.decrease product sales.

2.

b.increase brand awareness.

3.

c.affect the way in which we acquire goods.

4.

d.increase product sales.

5.

e.increase consumer awareness of the product category.

The advent of 24-hour grocery stores, health clubs, and catalog

ordering systems are all examples of the provision of
1.

a.flexibility in the timing of acquisitions.

2.

b.interactive marketing.

3.

c.chain-store marketing.

4.

d.easily accessed disposal.

5.

e.expanded product usage and functions.

The "orange juice isn't just for breakfast anymore" campaign is an
example of
1.

a.encouraging the collection of products.

2.

b.changing why people use orange juice.

3.

c.changing how people use orange juice.

4.

d.changing whether people use orange juice.

5.

e.affecting when people use orange juice.

Borrowing
1.

a.is a symbolic form of gift giving.

2.

b.follows the disposition phase of consumer behavior.

3.

c.affects why consumers use the product.


4.

d.is a form of acquisition that is a major problem for retailers.

5.

e.is a consumer behavior that does not concern marketers.

I carefully recycle all of my paper and plastics after using them. In
consumer behavior, this is referred to as
1.

a.conspicuous consumption.

2.

b.conspicuous acquisition.

3.

c.relevant marketing.

4.

d.disposition behavior.

5.

e.gestation.

Disposable cameras were a flop at first. Consumers doubted that
they could take good pictures. When disposable cameras were
repositioned "for those who forgot their camera on vacation" or "for

those who do not want to ruin their expensive camera on the beach
or slopes" sales increased. This could be best thought of as a
successful example of marketers understanding
1.

a.how consumers dispose of cameras.

2.

b.why consumers acquire cameras.

3.

c.media marketing techniques.

4.

d.the limits of disposable optical engineering.

5.

e.the information search process.

Some consumers are interested in collecting rather than ____
items, even if the items no longer serve a functional purpose.
1.

a.renting

2.

b.disposing

3.

c.bartering

4.

d.borrowing


5.

e.trading

George's manager's birthday is tomorrow. As George shops online,
he must think of something to buy for her. What is the primary
difference between the decisions he will make now and those he
would make when purchasing for himself?
1.

a.Disposal is involved in the process.

2.

b.The brand name of the products is involved.

3.

c.There are purchasing situational differences.

4.

d.There are advertising viewing differences.

5.

e.One individual must assess another individual's wants.

A retailer gives cash or credit toward a better video game in return
for a customer's older game. This transaction is known as
1.

a.purchasing.

2.

b.consumption.

3.

c.gift giving.

4.

d.trading.

5.

e.borrowing.

59 Free Test Bank for Consumer Behavior 6th Edition
by Hoyer Mutiple Choice Questions - Page 2
Nathan would only travel to San Clemente if he considered it a
weekend trip and not a long vacation. Thus, it depended on
1.

a.whether he comprehended the choices that were available in his
consideration set.

2.

b.if he paid attention to the choices.

3.

c.how he categorized the product with respect to other choices.

4.

d.how he modified the information that was available to him.


5.

e.if he retrieved the information correctly.

The Federal Trade Commission protects consumers from deceptive
advertising by studying how consumers perceive and comprehend

marketing communications. The FTC seeks:
1.

2.

a.more transparent disclosure of what consumer information is being collected
and how it will be used.
b.to eliminate cusswords on radio stations including XM.

3.

c.an advocacy group understanding consumer behavior to protest unfair
marketing.

4.

d.reference group members to study online newspapers impact of offline
subscriptions.

5.

e.a way to monitor e-commerce.

Individuals who band together to protest increasingly loose morals
and mocking of families on television shows are best known as
a(n)
1.

a.consumer cooperative.

2.

b.rating band.

3.

c.regulator.

4.

d.advocacy group.

5.

e.public service.

All of the following are domains of consumer behavior except
1.

a.the psychological core.

2.

b.the process of making decisions.

3.

c.the consumer's culture.

4.

d.consumer behavior outcomes.

5.

e.behavior within the firm.


Compulsive theft, spending, gambling, and eating are examples of
consumers engaging in
1.

a.unique methods of disposal of products.

2.

b.excessive acquisition.

3.

c.illegal activities in the purchase of goods.

4.

d.excessive consumer motivation.

5.

e.behaviors that will reduce product usage in the long run.

An auto manufacturer starts an advertising campaign that stresses
the benefits of purchasing a new car every five years so that
consumers who are driving an older car will start to want to
purchase an automobile. This is an example of a company
appealing to what phase of the consumer decision-making
process?
1.

a.recognition and recall

2.

b.categorization and comprehension

3.

c.consumer behavior outcomes

4.

d.problem recognition

5.

e.exposure and perception

For many years Excedrin has developed marketing communications
that stress how effective it is as a headache medicine. What type of
marketing strategy is Excedrin using?
1.

a.co-branding

2.

b.product placement

3.

c.product positioning

4.

d.brand extension

5.

e.perceptual mapping


Every year millions of smokers attempt to quit the habit, but
relatively few succeed. To help smokers quit, pharmaceutical
companies developed the nicotine patch. In this situation, an
understanding of consumer behavior helped to
1.

a.segment the market into homogenous groupings of consumer needs and
wants.

2.

b.aid consumers in the product attribute retrieval process.

3.

c.determine consumer satisfaction with the attributes of a product.

4.

d.select a target market from among numerous segments.

5.

e.develop a new product.

Problem recognition occurs when we
1.

a.form an attitude.

2.

b.form affect toward an object.

3.

c.expose ourselves to persuasive information.

4.

d.realize that we have an unfulfilled need.

5.

e.categorize information in a schematic framework.

A consumer wants to purchase a new automobile because hers got
stolen. This consumer probably has a high level of
1.

a.ability.

2.

b.perception.

3.

c.motivation.

4.

d.exposure.

5.

e.opportunity.

Reference groups are a group of people
1.

a.we go to when we want to increase our knowledge of social influence.

2.

b.we compare ourselves to for information about ourselves.


3.

c.who are experts to whom we can ask brand and product information.

4.

d.who are subcultural groups.

5.

e.who are friends or who can refer us to people who will help.

Kimberly is very motivated to choose a good location for her hiking
trip during her Spring Break vacation. Before Kimberly decides on
how to go on her hiking trip, she must first make sure she has ____
information.
1.

a.perception of

2.

b.attention to

3.

c.a good attitude toward

4.

d.exposure to

5.

e.psychological insight toward

Whitney has decided to have her ears pierced so that she could
wear pretty earrings. However, after the piercing, her ears became
infected. Her expectations of the experience were not met, thus
Whitney was
1.

a.satisfied.

2.

b.complacent.

3.

c.dissatisfied.

4.

d.evaluative.

5.

e.normative.

The external signs we use, consciously or unconsciously, to
express our identity are known as
1.

a.personal signs.

2.

b.consumption networks.

3.

c.social flags.


4.

d.open signals.

5.

e.symbols.

Even if consumers are exposed to information about a product,
there must first be ____ in order for it to have an effect.
1.

a.exposure

2.

b.perception

3.

c.ability

4.

d.opportunity

5.

e.a psychological core

Prices tend to end in .99 mainly because this price
1.

a.is the MSRPs suggestion.

2.

b.is mandated by the MSRP.

3.

c.enhances perception of product quality.

4.

d.is perceived by consumers to be cheaper.

5.

e.is the default by retail managers.

Diet Coke had a makeover; its new cans are redesigned for the first
time since its product launch. Its wavy spirit and style implies that
Coca-Cola thinks the bottle will attract consumers' attention and
might bring back favorable memories of the 1960s, with its hip retro
vibe. This is an example of how consumer behavior can
1.

a.select a target market from among numerous segments.

2.

b.aid consumers in the product attribute retrieval process.

3.

c.determine consumer satisfaction with the attributes of a product.

4.

d.aid in decisions about the product mix

5.

e.develop a new product.


Corbyn is nine years old and wants to be a professional football
player when he grows up. He tries to emulate the behavior of
National Football League (NFL) stars and pays attention to ads that
use NFL players as spokespersons. In marketing terms, NFL
players are ____ to Clarke.
1.

a.a reference group

2.

b.a lifestyle emulator

3.

c.a motivational icon

4.

d.a subculture

5.

e.really, really cool

In marketing, positioning refers to
1.

a.where the brand is placed on the stores' shelves.

2.

b.how the consumer perceives the brand in relation to the competition.

3.

c.where to place marketing communications for a brand so it capture the
consumer's attention.

4.

d.how to develop attractive packaging to entice consumers to try the brand.

5.

e.None of these choices is true.

Jim had a group of people to which he always compared himself for
information about life, what to buy, who to date, etc. These people
can be best thought of as a(n)

1.

a.articulation network.

2.

b.reference group.

3.

c.ethnic group.

4.

d.social support group.

5.

e.subcultural framework.

Attitudes do not


1.

a.change.

2.

b.form from exposure to information.

3.

c.relate to choice.

4.

d.form from exposure to advertising.

5.

e.always predict behavior.

In developing marketing strategies and tactics, marketing managers
must first
1.

a.understand consumer needs and wants.

2.

b.formulate strategy.

3.

c.attend to distribution.

4.

d.eliminate the focus on finance in the company.

5.

e.advertise to maximize exposure.

A consumer wants to purchase a new automobile. Since she is on
vacation and has some free time, she has the ____ to learn as
much as possible about her decision.
1.

a.ability

2.

b.perception

3.

c.motivation

4.

d.exposure

5.

e.opportunity

Claire wants to go on a hiking trip to Colorado. She has been
climbing with her family for several years and now she is off from

school for the summer. As an internal consumer process, this is an
example of having
1.

a.motivation, ability, and opportunity.

2.

b.exposure, disposal, and memory.


3.

c.acquisition, usage, and disposal.

4.

d.perceptiveness, retention, and memory.

5.

e.exposure, disposal, and retention.

A consumer wants to purchase a new automobile. Having three
years of experience as an amateur auto mechanic, she has the
____ to learn as much as possible about her decision.
1.

a.ability

2.

b.perception

3.

c.motivation

4.

d.exposure

5.

e.opportunity

Benjamin was exposed to an ad for a new brand of potato chips,
but only motivation will lead him to
1.

a.be exposed.

2.

b.perception.

3.

c.disposition.

4.

d.pay attention.

5.

e.the psychological core.

Marketing managers must study consumers in order to determine
which media vehicles to use for advertising. Which of the following
is NOT a media vehicle?
1.

a.television commercials

2.

b.ads in magazines

3.

c.billboards by the side of the road

4.

d.signs on city buses

5.

e.All of these choices are examples of media vehicles.

Jud considers many criteria when purchasing a new mouse for his
computer. He wants it to be comfortable, functional, and reflect his
personality. He always considers every choice before making a
decision. This decision is known as a(n)
1.

a.acquisition disposal loop.

2.

b.long-term memory retrieval process.

3.

c.high-effort judgment and decision-making process.

4.

d.categorization and comprehension process.

5.

e.memory formation process.

To recognize and guard against misleading advertising, it is most
important to
1.

a.understand the acquisition process.

2.

b.understand how consumers comprehend and categorize information.

3.

c.target the market.

4.

d.understand high-involvement consumer choice and judgment processes.

5.

e.alter the memory formation process.

In testing the consumption of tortilla chips, a company discovers
that many consumers will eat an entire five-ounce bag in one sitting.
What additional knowledge of consumers' usage could increase the
company's sales?
1.

2.

a.New biodegradable packaging is developed to appeal to an environmentally
conscious segment of consumers.
b.Humorous advertising campaign increases awareness of the brand.

3.

c.Research shows that consumers will also eat a seven-ounce bag in one
sitting.

4.

d.Tests determine that increasing the size of the logo on the package better
connects the product with advertisements.

5.

e.Small drops in price bring large increases in sales.