120 free test bank for consumer behavior 5th edition

62 Free Test Bank for CB 5th Edition
by Babin Mutiple Choice Questions 50 Free Test Bank for
CB 5th Edition by Babin True – False Questions
8 Free Test Bank for CB 5th Edition by Babin Free Text
Questions

_____ involves the multitude of value-producing seller activities that
facilitate exchanges between buyers and sellers.
1.

a.Operations management

2.

b.Sociology

3.

c.Marketing

4.

d.Psychology

5.

e.Economics

A _____ orientation apart from understanding customers, stresses
the need to monitor and understand competitor actions in the
marketplace and the need to communicate information about

customers and competitors throughout the organization.
1.

a.consumer

2.

b.product

3.

c.production

4.

d.market

5.

e.stakeholder

John Cameron is a psychologist and he analyzes the thoughts,
feeling and behaviors that people have as they interact with other
people in groups. John is a _____.


1.

a.evolutionary psychologist

2.

b.forensic psychologist

3.

c.quantitative psychologist

4.

d.cognitive psychologist

5.

e.social psychologist

A(n) _____ is a specific desire that spells out a way a consumer
can go about addressing a recognized need.
1.

a.touchpoint

2.

b.exchange

3.

c.want

4.

d.reaction

5.

e.attribute

Positive outcomes of consumption are referred to as _____.
1.

a.motivators

2.

b.hygiene factors

3.

c.benefits

4.

d.exchanges

5.

e.costs

When consumers recognize they have an unmet need, they usually

seek out specific products or services that they believe will satisfy
that need and provide value to them. They are willing to give up
something, such as money and effort, to find the products or
services that will provide the benefits they seek. This process that
consumers go through to satisfy their needs is best described as
the _____ process.
1.

a.branding


2.

b.consumption

3.

c.exchange

4.

d.positioning

5.

e.advertising

Apple sold more than 7 million iPads within months of launching the
product. Prices for this product ranged from $499 to more than
$800, and Apple had difficulty keeping up with the demand.

Obviously, the _____ outweighed the _____ for this product.
1.

a.satisfaction; demand

2.

b.need; want

3.

c.consumption; need

4.

d.costs; benefits

5.

e.supply; demand

Social psychologists focus on the _____.
1.

a.intricacies of mental reactions involved in information processing

2.

b.production and consumption of goods and services

3.

4.
5.

c.value-producing activities that facilitate exchanges between buyers and
sellers
d.relationships between people and their possessions
e.thoughts, feelings and behaviors that people have as they interact with other
people

From which of the following pairs of perspectives can consumer
behavior be defined?
1.

a.Primary and secondary

2.

b.Human thought and behavior, and as a field of study

3.

c.Social and psychological


4.

d.Inputs and outcomes

5.

e.Needs and wants

Karen Suthers, an academician and researcher, works primarily in
the area of group interactions within a society. The discipline that
most closely corresponds to this study is _____.
1.

a.economics

2.

b.sociology

3.

c.philosophy

4.

d.cognitive psychology

5.

e.operations mangement

What is the last step in the basic consumption process?
1.

a.Exchange

2.

b.Value perception

3.

c.Need realization

4.

d.Want specification

5.

e.Experience costs and benefits

_____ represents the process by which goods, services or ideas
are used and transformed into value.
1.

a.Value transfer

2.

b.Cost conversion

3.

c.Benefits conversion

4.

d.Consumption

5.

e.Utilization analysis

A popular hotel in New Jersey has a culture that requires all
employees to focus on creating value for guests. One way this is


implemented is by giving the front desk employees the authority to
rectify a problem presented by a guest without requesting for
approval from managers. Which type of orientation does his
company embrace?
1.

a.Customer orientation

2.

b.Profit orientation

3.

c.Production orientation

4.

d.Sales orientation

5.

e.Technical orientation

Marie Johns is a psychologist who studies consumer behavior. She
specializes in the mental reactions involved in consumer
information processing, such as how advertisements persuade
consumers to buy a product. Which field of psychology is Marie
practicing?
1.

a.Forensic psychology

2.

b.Evolutionary psychology

3.

c.Quantitative psychology

4.

d.Cognitive psychology

5.

e.Social psychology

Which of the following statements is true of consumer behavior as a
field of study?
1.

a.Consumer behavior traces its roots back to the 1700s when the first book in
this field was published.

2.

b.Consumer behavior shares strong interdisciplianry connections with
economics, psychology, and marketing.

3.

c.Consumer behavior excludes from its purview the influence of human
sciences like psychology and sociology to maintain its scientific nature.

4.

d.Consumer behavior allows little scope for conducting original research.


5.

e.Consumer behavior uses quantitative research methods like
experimentation and correlation exclusively.

Which discipline is often defined as the study of production and
consumption?
1.

a.Philosophy

2.

b.Psychology

3.

c.Economics

4.

d.Management

5.

e.Anthropology

Which of the following disciplines studies human reactions to their
environment?
1.

a.Marketing

2.

b.Economics

3.

c.Psychology

4.

d.Anthropology

5.

e.Operations management

Dana and John are expecting their first child and therefore decide to
furnish their baby’s nursery. They browse over the Internet, read
parents’ magazines, look out for advertisements, and visit child-care
stores to purchase reasonable and good quality furniture. Their
effort to ensure they make the right purchase decisions can be
described as a _____ associated with the consumption process.
1.

a.cost

2.

b.reaction

3.

c.value outcome

4.

d.touchpoint

5.

e.satisfier


Which orientation refers to a way of doing business in which the
actions and decision making of the institution prioritize consumer
value and satisfaction above all other concerns?
1.

a.Product orientation

2.

b.Production orientation

3.

c.Consumer orientation

4.

d.Sales orientation

5.

e.Benefit orientation

Organizations must consider the competitiveness of the marketing
environment and the _____, when they try to understand the
importance of serving customers well.
1.

a.price charged for the product or service

2.

b.income level of customers

3.

c.social impact of the product or service

4.

d.dependency of the marketer on repeat business

5.

e.objectives of the marketer

Marian Carter takes an aptitude test offered by the career services
department at her school to decide on a particular discipline for her
majors. The results indicate that she fared better in topics related to

human reactions to their environment, human thoughts, feelings,
and behaviors. Which of the following disciplines should Marian
pursue?
1.

a.Accounting

2.

b.Economics

3.

c.Anthropology

4.

d.Psychology

5.

e.Biology


The first step in the basic consumption process is _____.
1.

a.cost and benefit analysis

2.

b.purchase decision

3.

c.value assessment

4.

d.want specification

5.

e.need realization

_____ can be thought of as negative results of consumption.
1.

a.Wants

2.

b.Exchanges

3.

c.Costs

4.

d.Benefits

5.

e.Stimuli

Cognitive psychology differs from social psychology in that cognitive
psychology:
1.

2.

a.focuses on the thoughts, feelings, and behaviors that people have as they
interact with other people.
b.focuses exclusively on group interactions and group behavior.

3.

c.applies psychological principles and research methods to the work place in
the interest of improving productivity and the quality of work life.

4.

d.deals with the intricacies of mental reactions involved in information
processing.

5.

e.focuses on the psychological development of the human being that takes
place throughout life.

Renee Samson has been invited to take part in a formal dance
programme next month. Though she has a lot of gowns, she
decides to go shopping for a new one that she had seen at a sale.


The gown is an example of a(n) _____ in the basic consumption
process.
1.

a.need

2.

b.want

3.

c.reaction

4.

d.outcome

5.

e.touchpoint

The acting out of a decision to give something up in return for
something of greater value is known as _____.

1.

a.exchange

2.

b.touchpoint

3.

c.differentiation

4.

d.showrooming

5.

e.alternative evaluation

Customers pay money for those products that they believe to be
useful in satisfying their needs and wants. This transfer of money
for goods or services is best described as _____.
1.

a.benefits

2.

b.segmentation

3.

c.transformational marketing

4.

d.exchange

5.

e.cost behavior analysis

Which discipline has contributed to consumer behavior research by
allowing researchers to interpret the relationships between
consumers and the things they purchase, the products they own,
and the activities in which they participate?


1.

a.Economics

2.

b.Sociology

3.

c.Anthropology

4.

d.Cognitive psychology

5.

e.Operations management

A market researcher focuses on the psychological process,
including thoughts, feelings, and behavior that people experience
once they realize that they have an unmet need. The human
behavior that constitutes this set of value-seeking activities that the
researcher is examining is best described as _____.
1.

a.opportunistic behavior

2.

b.consumer behavior

3.

c.cognitive psychology

4.

d.social interaction

5.

e.deviant behavior

Juan Chavez is majoring in a discipline that examines the
production and consumption of goods and services. Which of the
following best describes Juan’s major?
1.

a.Economics

2.

b.Accounting

3.

c.Anthropology

4.

d.Psychology

5.

e.Production management

62 Free Test Bank for CB 5th Edition by Babin Mutiple
Choice Questions - Page 2

Walmart’s supply chain is as efficient and as economic as possible,
which allows it to offer lower prices than competing retailers. With
only a few exceptions, Walmart offers the same basic products in all
of its stores, worldwide. What orientation does this illustrate?
1.

a.Market orientation

2.

b.Customer orientation

3.

c.Production orientation

4.

d.Segmentation

5.

e.Differentiation

_____ refer to direct contacts between the firm and a customer.
1.

a.Touch points

2.

b.Intersections

3.

c.Target segments

4.

d.Exchanges

5.

e.Counterpoints

_____ research addresses questions about consumer behavior
using numerical measurement and analysis tools.
1.

a.Quantitative

2.

b.Qualitative

3.

c.Interpretive

4.

d.Ethnographic

5.

e.Historical

Which type of research includes tools such as case analyses,
clinical interviews, focus group interviews, and other tools in which
data are gathered in a relatively unstructured way?
1.

a.Quantitative research


2.

b.Qualitative research

3.

c.Survey research

4.

d.Unobtrusive research

5.

e.Secondary research

In which research approach to understanding consumer behavior,
do researchers derive meaning from talking to people and
observing behavior rather than analyzing data?
1.

a.Interpretive research

2.

b.Quantitative research

3.

c.Archival research

4.

d.Metanalytic research

5.

e.Grounded theory research

_____ represents the study of consumption as a “lived experience”
and relies on casual interviews with consumers from whom the
researcher has won confidence and trust.
1.

a.Unobtrusive research

2.

b.Archival research

3.

c.Ethnography

4.

d.Phenomenology

5.

e.Netnography

Which of the following is a quantitative research tool?
1.

a.Case study

2.

b.Focus group interview

3.

c.Clinical interview

4.

d.Participatory action research


5.

e.Surveys

Which of the following is an economic trend shaping the value
received by consumers today?
1.

a.Internationalization

2.

b.Online shopping

3.

c.Decrease in family size

4.

d.Advent of private-label brands

5.

e.Widespread use of Facebook

In which of the following situations is there an indirect contact
between a firm and a customer?
1.

a.A consumer placing an order over the telephone

2.

b.A customer asking an attendant for directions at an amusement park

3.

c.A consumer replying to a request sent in an email by a company

4.

d.A consumer watching a television commercial

5.

e.A guest checking into a hotel

Which type of business orientation offers the same basic product to
all customers?
1.

a.Undifferentiated marketing

2.

b.Differentiated marketing

3.

c.Niche marketing

4.

d.Ambush marketing

5.

e.One-to-one marketing

Kayla Smith is engaged in research that seeks to explain inner
meanings and motivations associated with customers’ purchase of
clothing. She records customers’ words and observes their
interactions as they shop. From her observations, she develops an


understanding of what motivates shoppers. What type of research
is Kayla performing?
1.

a.Quantitative research

2.

b.Interpretive research

3.

c.Grounded theory research

4.

d.Clinical research

5.

e.Archival research

Which of the following is true of the stakeholder marketing
orientation?
1.

a.Firms with this type of orientation recognize that more than just the buyer
and seller are involved in the marketing process.

2.

b.It is a way of doing business in which the actions and decision making of the
institution prioritize consumer value and satisfaction above all other concerns.

3.

c.It is an organizational culture that embodies the importance of creating value
for customers among all employees.

4.

d.It stresses solely on the need to monitor and understand competitor actions
in the marketplace and the need to communicate information about competitors
throughout the organization.

5.

e.In this type of orientation, innovation is geared primarily toward making the
production process as efficient and economic as possible.

Netnography:
1.

a.studies the evolution of human beings.

2.

b.studies different kinds of computer software.

3.

c.studies human material remains.

4.

d.studies the growth of information technology.

5.

e.studies the behavior of online cultures and communities.

Two common interpretive research orientations are _____.


1.

a.regression and cluster analysis

2.

b.psychology and sociology

3.

c.phenomenology and ethnography

4.

d.primary and secondary

5.

e.qualitative and quantitative

Which of the following is a category of secondary stakeholders?
1.

a.Customers

2.

b.Managers

3.

c.Mass media

4.

d.Suppliers

5.

e.Regulating agencies

Procter & Gamble sells six different brands of laundry detergent,
each with a unique offering for different market segments. Which
business orientation does this illustrate?
1.

a.Undifferentiated marketing

2.

b.Differentiated marketing

3.

c.Direct marketing

4.

d.Ambush marketing

5.

e.Viral marketing

A product is defined as _____.
1.

a.a potentially valuable bundle of benefits

2.

b.the physical effort required in the purchase

3.

c.the attributes of an item a customer buys

4.

d.the resource allocated toward satisfying a felt need


5.

e.the cost associated with buying the physical parts of a product

Berne Retail plans to introduce new private-label brands for
beverages. The marketing team will undertake a survey to obtain
feedback on these brands through a test marketing exercise. The
data collected in this research study will be collated in terms of
frequencies and subjected to statistical analysis to determine the
brands that earned the most. The best-performing new brands will
be then chosen for a full-scale rollout. This scenario illustrates an
instance of _____.
1.

a.quantitative research

2.

b.metanalytic reserach

3.

c.grounded theory reserach

4.

d.archival research

5.

e.qualitative research

A consumer research study analyzes the factors, such as age,
income, and stage of family life cycle, predicting a consumer’s
likelihood to purchase a 3-D television. Data were collected from
3,000 consumers using a structured questionnaire. Which type of
research does this represent?
1.

a.Qualitative

2.

b.Interpretive

3.

c.Quantitative

4.

d.Ethnographic

5.

e.Phenomenological

Obtaining resources from consumers in return for the value they
create is a basic tenet of the _____, which is a theory explaining
why companies succeed or fail.
1.

a.cognitive resource theory


2.

b.resource-advantage theory

3.

c.need hierarchy theory

4.

d.resource curse theory

5.

e.resource-elaboration theory

Which of the following is based on the belief that firm performance
is enhanced through repeat business?
1.

a.Cause marketing

2.

b.Transaction marketing

3.

c.Internal marketing

4.

d.Test marketing

5.

e.Relationship marketing

_____ has roots in anthropology and involves analyzing the artifacts
associated with consumption.
1.

a.Factor analysis

2.

b.Phenomenology

3.

c.Ethnography

4.

d.Action research

5.

e.Epidemiology

The research results are said to be researcher dependent when:
1.

a.the design of the research is a function of the researcher’s skills and
training.

2.

b.the research results are generalizable to other research situations.

3.

c.an unstructured research design was used and the results cannot be
replicated by other researchers.

4.

d.the results are only significant if the researcher validates them.


5.

e.the interpretation of the results is a matter of the researcher’s opinion until
corroborate by other findings.

Consumer orientation primarily emphasizes:
1.

2.

a.the need to monitor and understand competitor actions in the marketplace
and organization.
b.the need for secondary stakeholders in the company’s functioning.

3.

c.the need for consumer value and satisfaction above all other parameters of
success.

4.

d.the need to communicate information about customers and competitors
throughout the organization as the key to success.

5.

e.the need to consider the company’s bottom line over its customer base.

The physical parts of a product are known as _____.
1.

a.benefits

2.

b.elements

3.

c.attributes

4.

d.resources

5.

e.components

Niche marketing differs from one-to-one marketing in that niche
marketing:
1.

a.offers a unique product to each individual customer.

2.

b.treats each customer as a segment of one.

3.

c.offers the same basic product to all customers.

4.

5.

d.focuses on serving very large segments in which consumers do not have
specific desires.
e.serves one market segment with particularly unique demand characteristics.

What is the difference between qualitative and quantitative
research?


1.

a.Qualitative research better enables researchers to test hypothesis as
compared to quantitative research.

2.

b.Quantitative research gathers data in an unstructured way, while qualitative
research gathers data in a structured way.

3.

c.Qualitative research data is researcher dependent, while quantitative
research data is not.

4.

d.Quantitative research data is unstructured and ambiguous, while qualitative
research exemplifies scientific and objective research.

5.

e.Quantitative research requires deep interpretation, but qualitative research
does not.

Lane Bryant is a women’s clothing store specializing in stylish
clothing and flattering fits for plus-size women. Which business
orientation best describes Lane Bryant’s approach?
1.

a.Niche marketing

2.

b.One-to-one marketing

3.

c.Mass marketing

4.

d.Ambush marketing

5.

e.Undifferentiated marketing

Some marketers offer each individual customer a different product,
so each customer is essentially treated as a segment of one. Which
way of doing business does this represent?
1.

a.Undifferentiated marketing

2.

b.Direct marketing

3.

c.Ambush marketing

4.

d.One-to-one marketing

5.

e.Niche marketing

Which of the following is a demographic trend shaping consumer
behavior patterns?


1.

a.Increasing family size

2.

b.Increasing households having two primary income providers

3.

c.Increasing birthrates in the U.S. and Europe

4.

d.Lower levels of consumer affluence in the U.S.

5.

e.Decreasing life expectancy in the U.S.

A company embracing differentiated marketing will _____.
1.

a.offer the same basic product to all market segments

2.

b.adopt innovative production processes to gain efficiency and economies of
scale

3.

c.specialize in serving segments in which consumers do not have specific
desires

4.

d.focus marketing efforts on serving very large market segments

5.

e.serve multiple market segments each with a unique product offering

According to Theodore Levitt, marketing researchers should ideally
focus on _____ when promoting a product.
1.

a.the physical parts of the product

2.

b.the features of the product

3.

c.the benefits arising from the product

4.

d.the profits from the sale of the product

5.

e.the inputs required to manufacture the product

50 Free Test Bank for CB 5th Edition by Babin True False Questions
Niche marketers specialize in serving one market segment with

unique demand characteristics.
1.

True

2.

False


Neuroscience focuses primarily on the study of groups of people
within a society.
1.

True

2.

False

Benefits are the only result of consumption.
1.

True

2.

False

Costs involve more that just the price of the product.

1.

True

2.

False

A product is a potentially valuable bundle of benefits.
1.

True

2.

False

Interpretation of quantitative research data is a function of the
researcher’s opinion.
1.

True

2.

False

The process by which goods, services, or ideas are used and
transformed into value is referred to as cost behavior analysis.
1.

True

2.

False

Consumer behavior has family roots in anthropology.
1.

True

2.

False


A market orientation means innovation is geared primarily toward
making the production process as efficient and economic as
possible.
1.

True

2.

False

Changing demographics have no impact on consumer behavior.
1.

True

2.

False

Interaction points refer to direct contacts between the firm and a
customer.
1.

True

2.

False

An understanding of consumer behavior can translate into better
public policy for governments.
1.

True

2.

False

The resource advantage theory primarily explains the manner in
which human resources must be managed in a company.
1.

True

2.

False

Undifferentiated marketing means that the same basic product is
offered to all customers.
1.

True

2.

False


Social psychology essentially deals with the intricacies of mental
reactions involved in information processing within the individual,
rather than between individuals.
1.

True

2.

False

The phenomenological researcher relies on experimentation to

establish causal relationships in the area of consumer behavior.
1.

True

2.

False

Quantitative research is more likely to stand on its own and does
not require deep interpretation.
1.

True

2.

False

A need is a specific desire that spells out a way a consumer can go
about addressing a recognized want.
1.

True

2.

False

Data generated from qualitative research are considered researcher

independent.
1.

True

2.

False

A market-oriented firm stresses the importance of creating value for
customers among all employees.
1.

True

2.

False


An exchange is the acting out of a decision to give something up in
return for something of equal value.
1.

True

2.

False

Undifferentiated marketers generally adopt a market orientation.
1.

True

2.

False

Marketing has its origins in economics with respect to the
production and distribution of goods.
1.

True

2.

False

The Internet has made geographical distance almost a non-issue.
1.

True

2.

False

Consumption is a value producing process in which the marketer
and the consumer interact to produce value.

1.

True

2.

False

Social psychology focuses on the thoughts, feelings, and behaviors
that people have as they interact with other people.
1.

True

2.

False

The final step in the consumption process is exchange.
1.

True

2.

False


Interpretive research better enables researchers to test hypotheses
as compared to quantitative research.

1.

True

2.

False

Consumer behavior is the set of value-seeking activities that take
place as people go about addressing realized needs.
1.

True

2.

False

Two common interpretative orientations are psychology and
sociology.
1.

True

2.

False

Mass media and trade organizations are two of the primary
stakeholders of a firm.

1.

True

2.

False

One demographic trend shaping consumer behavior is the
decreasing birth rates in the U.S. and Europe.
1.

True

2.

False

Companies must deal only with geographical distances when
operating in different countries.
1.

True

2.

False

The basic consumption process begins with the consumer
recognizing that he or she wants something new.