Free test bank for international marketing 2nd asia

Free Test Bank for International Marketing 2nd Asia
Pacific Edition by Czinkota Mutiple Choice Questions
According to the text, the eight Os are
1.

A. occupants, objects, occasions, objectives, out-groups, organisation,
operations and opposition.
2. B. occupations, objects, occasions, objectives, outlets, organisation,
operations and opposition.
3. C. occupants, objections, occasions, objectives, outlets, organisation,
operations and opposition.
4. D. occupants, objects, occasions, objectives, outlets, organisation, operations
and opposition.

The role of advanced technology and its effect on international
marketing are even more apparent
1.
2.
3.
4.

A. with respect to advances in communications systems.
B. in the need for places to adapt to changing transportation systems.
C. when a city is favourably located along transportation lines.
D. when movement provides a structure for different places to relate to each
other.

World trade has made
1.
2.
3.

4.

A. information easier to gather, manipulate, analyse and disseminate.
B. the pressure to gather information lessen.
C. information easier to gather and disseminate.
D. the price of information more easily manipulated.

According to the text, the factors of the population that also play a
role in determining how a place fits into global economic affairs
include:
1.
2.
3.
4.

A. The skills and qualification.
B. The culture, race and religion.
C. The natural resource, skills and qualification.
D. The traditions, history and culture.

Many of the characteristics of a place relate to four natural
attributes, namely:
1.
2.
3.
4.

A. Geological characteristics, terrain, hydrology and climate.
B. Time, environment, water and population.
C. Position, context, rotogravure and agriculture.

D. Prehistoric, historic, post-genealogical and genealogical.

A lowering of interest rates will cause:


1.
2.
3.
4.

A. Domestic consumers to be happier.
B. National capital account creation.
C. An outflow of money from the country.
D. ‘A’ and ‘C’ are correct.

Halting destruction of forests in the Amazon Basin, selective
harvesting of hardwoods and other products from natural forest,
and a restaurant refusing to purchase beef raised on pastures that
are established by clearing forests are all examples of what?
1.
2.
3.
4.

A. Concerns about the viability of environmental constructs.
B. Concerns about environmental quality.
C. The clustering of people-centred incidents in the natural environment.
D. Global companies taking advantage of social responsibility awareness.

According to the text, about how many percentage of the Australian

population live in cities on the coastal strip?
1.
2.
3.
4.

A. 50 per cent.
B. 65 per cent.
C. 60 per cent.
D. 70 per cent.

According to the text, which groups of the Australian population
generally move out of cities to coastal strips for a ‘sea change’?
1.
2.
3.
4.

A. Double income families with no children.
B. Double income families with at least two children.
C. Professionals, managers, executives and directors.
D. Wealthier residents and the ‘baby boomers’.

One way to guard against market saturation of a product is
1.
2.
3.
4.

A. to lower interest rates.

B. to delay introduction of a new product.
C. to personalise the message to the customer.
D. to lengthen or rejuvenate product life cycles in other countries.

To achieve success in the art of international marketing, it is
necessary for a firm to be firmly grounded in
1.
2.
3.
4.

A. the language and aesthetics of any cultural group targeted.
B. the cultural differences in the expanded client base.
C. the six ‘p’s of international marketing.
D. the scientific aspects of international marketing.

Traditionally, trade flow determined currency flows and therefore the
level of the exchange rate. The exchange rate is now determined
by


1.
2.
3.
4.

A. currency flows.
B. trade levels.
C. domestic policy.
D. wholesalers who take possession of the product prior to sale.

What types of hydrology affect terrain?
1.
2.
3.
4.

A. Rainfall, snowfall and hail.
B. Rivers, lakes and other bodies of water.
C. Canals, sewer systems and reservoirs.
D. Precipitation, weather and climate.

The marketing manager’s task is to plan and execute programmes
that will ensure a long-term competitive advantage for the company,
this includes determining of a specific target market and
1.
2.
3.
4.

A. developing a uniform currency worldwide.
B. marketing management.
C. looking at occupants, objects, occasions and objectives.
D. testing markets.

Firms and industries that are not participating in the world market
1.
2.
3.

A. recognise that isolation is possible.
B. will become participants in global business affairs anyway.
C. will be better able to react to competition from abroad in the domestic
market.
4. D. are only reactive participants in the domestic market.

The shift in financial flow as a result of global investment has had
the following effect:
1.
2.
3.
4.

A. A build-up of international, government debt.
B. Lower profits and higher costs.
C. Increases in the international value of currencies.
D. Higher costs and lower profits.

According to the text, a lowering of interest rates domestically
would
1.
2.
3.

A. stimulate domestic travel and reduce international travel.
B. create a subsidiary in a neighbouring country.
C. make consumers happy or may be politically wise, but it quickly becomes
unsustainable if it results in a major outflow of funds to countries that offer
higher interest rates.
4. D. Make consumers unhappy or may be politically unwise, but it quickly

becomes sustainable if it results in a major outflow of funds to countries that
offer higher interest rates.


According to the text, from the mid-1970s onwards this was ‘other
Asia’ – the Four Dragons were Taiwan, South Korea, Singapore
and
1.
2.
3.
4.

A. Thailand.
B. Hong Kong.
C. Vietnam.
D. China.

The five fundamental themes to structure geographic questions
are:
1.
2.
3.
4.

A. Location, place, interaction, movement and region.
B. Continent, seas, oceans and rivers.
C. Race, religion and dialect.
D. All of the above.

Which country has had the most dramatic growth in exports

between the period 1990 – 2004?
1.
2.
3.
4.

A. Japan.
B. India.
C. US.
D. China.

Which of the following is not one of the forms of international
marketing defined in the text?
1.
2.
3.
4.

A. Government-owned operations.
B. Licensing.
C. Joint ventures.
D. Wholly owned subsidiaries.

Technological innovation in marketing has direct effects on the
efficiency of business. Which of the following statements is true?
1.

A. Technological innovation has complicated the production process, so
products take longer to produce.
2. B. Technological innovation has increased demand, therefore products cost

more to distribute.
3. C. Technological innovation allows for customization in order to meet diverse
customer needs.
4. D. Technological innovation causes higher prices because of the distance that
raw materials have to travel.

Darrell Delamaide’s 1994 book
1.
2.
3.

A. discusses the nine nations of North America.
B. surprisingly does not include Mitteleuropa.
C. divides Europe into 10 regions.


4.

D. considers the various regions of Asia.

According to the text, which of the following factors influence the
kind of crops grown in different areas?
1.

A. The average daily and evening temperatures, the amount and timing of
precipitation, the timing of frosts and freezing weather, and the variability of
weather from one year to the next.
2. B. The average daily and evening temperatures, the amount and timing of
wind, the timing of frosts and freezing weather, and the variability of weather
from one year to the next.

3. C. The average night temperatures, the amount and timing of precipitation,
the timing of frosts and freezing weather, and the variability of weather from
one year to the next.
4. D. The average night temperatures, the amount and timing of wind, the timing
of winter, and the variability of weather from one year to the next.

The emergence of technology has created new markets for
companies. Which of the following represents an example of this
new market tendency?
1.
2.

A. The construction of convenience stores that replace service stations.
B. Listing of ingredients on the side panel labels of products distributed
worldwide.
3. C. Newspapers being distributed online as opposed to physically on
newsprint.
4. D. Storage facilities rented just on time.

According to the text, South Africa’s economy is the most
prosperous on that continent because they have resources such as
1.
2.
3.
4.

A. gold and diamonds.
B. crude oil.
C. crude oil, gold and diamonds.
D. copper and natural gas.

According to the text, to regain some of their power to influence
events, policymakers have sought to restrict the impact of global
trade and financial flows by erecting barriers, charging tariffs,
designing quotas and
1.
2.
3.
4.

A. developing legal framework.
B. changing import and export quota.
C. decreasing imports.
D. implementing other import regulations.

Which of the following has traditionally been a domestic issue and
is now an international issue?
1.

A. Geographic boundaries of cities.


2.
3.
4.

B. The flow of water through damn diversion tunnels.
C. Applications for government subsidies.
D. Agriculture and farm policies affecting imports and exports.

In the past two decades:
1.
2.
3.
4.

A. The role of primary commodities in world trade has dropped.
B. The volume of services in world trade has stabilised.
C. The importance of manufactured goods in world trade has decreased.
D. All of the above.

What was the total GDP of China and India in 2002 (in millions of
US dollar terms)?
1.
2.
3.
4.

A. $1 536 938.
B. Approximately $45 for every man, woman and child in the US.
C. Half of Western Europe’s GDP.
D. Almost twice that of 1980.

Which of the following trading blocs does not exist?
1.
2.
3.
4.

A. NAFTA in North America.

B. European Union in Europe.
C. ASEAN Free Trade Area (AFTA) in Asia.
D. Bilateral trade agreements between China and India.

Which of the following statements is not true when describing
international transactions?
1.
2.

A. Marketing internationally needs to be pursued, often aggressively.
B. Those who do not participate in the transaction are still exposed to the
changing influences of international marketing.
3. C. International marketing can be as much art as science.
4. D. The international marketer recognises the changing nature of transactions
but is not part of the exchange.

Production has become more efficient as a result of
1.
2.
3.
4.

A. ‘just on time’ warehousing.
B. the Internet.
C. cross-sourcing.
D. newly created niche markets.

By erecting barriers, charging tariffs, designing quotas and
implementing other import regulations, governments have
attempted to

1.

A. popularise bureaucratic movement and entice more individuals into
government service.
2. B. restrict the impact of global trade and financial flows.
3. C. increase income into the government.


4.

D. capitalise on technology and enforce worldwide standards.

Which of the following events helped identify global linkages
causing the world to realise that the systems of product
development, distribution and consumption are intertwined and
related?
1.
2.
3.
4.

A. The worldwide oil crisis of 1970.
B. Gulf War One and Gulf War Two.
C. The Second World War.
D. Opening of the Suez Canal.

39 Free Test Bank for Marketing Planning and Strategy
1st Edition by Jain Mutiple Choice Questions
Many firms pursue growth internally through the _________ effort.
1.

2.
3.
4.

a. marketing system
b. research and development
c. financial
d. capital

The guiding force behind decision making should be:
1.
2.
3.
4.
5.

a. profits
b. the strategic planning process
c. forecasts
d. past trends
e. none of the choices given

In its strategic role, marketing consists of establishing a match
between the _________ and its _________.
1.
2.
3.
4.

a. customer/needs

b. firm/environment
c. management/employees
d. none of the choices given

_________ levels of aggregation make SBUs identical to
product/market segments that may lack ‘strategic autonomy’.
1.
2.
3.
4.
5.

a. Higher
b. Lower
c. Complex
d. Separate
e. none of the choices given

Future planning is also known as _________ planning.
1.

a. long-range


2.
3.
4.
5.

b. corporate

c. comprehensive
d. formal
e. all of the options given

A unit that is comprised of one or more products having a common
market base whose manager has complete responsibility for
integrating all functions into a strategy against an identifiable
competitor is called:
1.
2.
3.
4.
5.

a. a strategic business unit
b. a strategy centre
c. a strategic planning unit
d. an independent business unit
e. all of the choices given

Which of the following is not a reason for doing strategic planning?
1.
2.
3.
4.
5.

a. to earn a desired level of profit
b. because of a complex business environment
c. because of technological developments

d. to make a choice between many equally attractive investments
e. none of the choices given

Strategic planning emerging perspectives include:
1.
2.
3.
4.

a. harnessing information
b. managing through people
c. managing for competitive advantage
d. all of the choices given

Telstra started a self-renewal process in 2010 which included:
1.
2.
3.

a. investing heavily in the latest technologies
b. developing SBU’s
c. implementing the use of Twitter accounts, Facebook sites, a flickr account,
YouTube channels
4. d. None of the choices given

Strategy in a firm is:
1.
2.
3.
4.

5.

a. the pattern of major objectives, purposes or goals
b. essential policies and plans for achieving goals
c. definition of what business the company is in
d. definition of the kind of company is or is to be
e. all of the choices given

All SBUs must have:
1.
2.

a. a distinct business mission
b. an explicit management philosophy


3.
4.

c. an interdivisional overlap
d. all of the choices given

Planning should cause:
1.
2.
3.
4.

a. a lot of disruption as major changes will be occurring
b. as little disruption as possible

c. a restructure of the company, so that it can remain competitive
d. all of the choices given

In its strategic role, marketing establishes a:
1.
2.
3.
4.

a. position for each brand
b. match between the firm and its environment
c. promotional budget for each line of business
d. none of the choices given

Any organisation needs strategy when:
1.

a. resources are finite when there is uncertainty about competitive strengths
and behaviour
2. b. when commitment of resources is irreversible
3. c. when there is uncertainty about control of the initiative.
4. d. all of the choices given

Successful planning requires:
1.

a. complex networking arrangements between the CEO and internal and
external stakeholders
2. b. the CEO mirco manages each department
3. c. the CEO remains at arm’s length of the plan

4. d. that the CEO be completely supportive of planned perspective

Responsibility for planning lies with the:
1.
2.
3.
4.

a. marketing researcher
b. staff assistants
c. consultants
d. line managers

As the global financial crisis (GFC) hit in 2008, executives shifted
their focus to:
1.
2.
3.
4.

a. short term cost-cutting goals
b. growth/survival
c. constraint
d. differentiation

Strategic planning should not:
1.
2.

a. become an exercise in forecasting

b. be restored to the care of line management responsibilities


3.

c. change the role of planner from being a purveyor of incrementalism to that
of a crusader
4. d. require top management to assume a more explicit role

While planning is admittedly complex, successful planning systems
do have some fundamental characteristics. Which of the following is
not one of these?
1.
2.
3.
4.

a. wholehearted support of the chief executive officer
b. actual planning process is kept as simple as possible
c. all planning is done by the corporate planner and his or her staff
d. encouragement of decisions with long-term implications

Managing strategic planning for focus and flexibility requires:
1.
2.
3.
4.

a. building on what the company does best
b. developing core skills

c. sketching future scenarios and responding to opportunities
d. all of the choices given

The marketing decision-making approach that directs us to develop
our product offering - and our entire marketing program - to meet
the needs of our customer base is the _________ approach.
1.
2.
3.
4.

a. environmental
b. systems
c. societal marketing
d. marketing concept

Procter & Gamble divided its business into 39 categories under
which:
1.

a. brand managers for various detergents can demand new packages at the
same time
2. b. brand managers in the same line of business can compete for a share of
P&G’s ad budget
3. c. the category manager decides the positioning of different brands
4. d. minor brands such as Dreft detergent has the same claim on manufacturing
as Tide

Which of the following is not a prerequisite to do well in strategic
planning?

1.
2.
3.
4.

a. matching short-term goals to long-term perspectives
b. organising the company into strategic business units
c. demonstrating interest in new product development
d. developing a framework for evaluating and balancing competing requests
from business units

Planning perspectives develop in response to needs that arise:


1.
2.
3.
4.

a. internally
b. externally
c. both internally and externally
d. none of the options given

McKinsey & Company, an international consulting firm, identify five
global forces and trends that have forced strategic marketers to
question their current assumptions as they change the opportunities
and the challenges that confront both Australian and global
companies. Which one of the below is not one of these?
1.

2.
3.
4.

a. emerging markets as the centres for consumerism and innovativeness
b. the necessity to improve developed market productivity
c. decreasing global networks
d. the tension between rapidly rising resource consumption and sustainability

Planning should:
1.
2.
3.
4.

a. be flexible
b. evolve gradually
c. be simple
d. all of the choices given

Optimising some functions instead of the whole company is
_________ for exhibiting superior corporate performance.
1.
2.
3.
4.

a. less than adequate
b. adequate
c. more than adequate

d. socially desirable

In the 1990s, Procter & Gamble reorganised along the category
lines because:
1.
2.
3.
4.

a. the brand management system created conflicts and inefficiencies
b. businesses have been growing fast and retail trade has been losing clout
c. the consumer market is becoming concentrated
d. all of the choices given

Business ecosystem refers to:
1.
2.
3.
4.

a. a framework for managers to explore and analyse
b. a technique for measuring performance
c. a framework for gaining a broad perspective of the business
d. both a and c

Companies find planning useful in all of the following ways, except:
1.
2.

a. for choosing growth opportunities from among competing alternatives

b. for evaluating risk associated with different projects


3.
4.

c. in maintaining organisational flexibility
d. for globalisation of business

In 2010, IBM focuses on which three things?
1.
2.
3.
4.

a. basic goals, objectives of the business and human resources
b. product-market matches, research and development and marketing
c. vision, strategic planning and execution strategies
d. goals, objectives and research and development

In a great many firms, the __________ function represents the
greatest degree of contact with the external environment.
1.
2.
3.
4.

b. legal
c. financial
d. marketing

e. none of the choices given

The trend of technological changes will _________ in the future.
1.
2.
3.
4.

a. fall
b. rise
c. remain stable
d. improve

According to Hewlett-Packard’s former CEO Carly Fiorina, the role
of CEO in strategy is to:
1.
2.
3.
4.

a. encourage discussion of the white spaces
b. examine overlaps and gaps among business strategies
c. stress areas not addressed by individual businesses
d. all of the choices given

Strategy:
1.
2.
3.
4.

5.

a. specifies direction
b. influences competitors’ behaviour
c. influences the evolution of the market
d. all of the choices given
e. none of the choices given

The planning process:
1.
2.
3.
4.
5.

a. is the same thing as forecasting
b. is usually a detailed five-year operational plan
c. should be custom-made for each particular company
d. usually takes approximately two years to complete
e. none of the choices given

In an analysis of three different philosophies of planning, Ackoff
established the following three labels.


1.
2.
3.
4.

a. marketing, human resources and finance
b. satisfying, optimising and adaptivising
c. demanding, objectifying, solutions
d. goals, objectives, outcomes

_________ considers future changes in areas of importance to a
company and tries to assess the impact of these changes on
company operations.
1.
2.
3.
4.

a. Planning
b. Forecasting
c. Strategy
d. none of the choices given

The philosophy of _________ planning has its foundation in
operations research.
1.
2.
3.
4.

a. satisfying
b. optimising
c. adaptivising
d. none of the choices given