Test bank with answer international marketing 9th edition by czinkota

Test bank International Marketing 9th
Edition by Czinkota
Mutiple Choice Questions
The analysis, planning, implementation, and control stages
make up the:
1.
2.
3.
4.

a.researching product categories.
b.telecasting consumer characteristics.
c.marketing process.
d.eventual distribution.

Which of the new technologies has allowed consumers to
supply and receive products from across the world for
personal use?
1.
2.
3.
4.

a.Travelogues on cable television
b.The Internet
c.Pensions and individual retirement accounts
d.Newly created niche markets

Export-import trade, licensing, joint ventures, wholly owned
subsidiaries, turnkey operations, and management
contracts are examples of:

1.
2.
3.
4.

a.Global positioning systems
b.Transparent industries
c.Televisual optimization
d.International marketing

Which of the following ‘Os’ of intended target markets
describes how the buying or acceptance of a (new)
idea takes place?
1.
2.
3.
4.

a.Organization
b.Operations
c.Objectives
d.Occasions

Which of the following statements is NOT true when
describing the role of and the effect of international
marketing on companies?
1.
2.
3.

a.International markets can become a source of growth.
b.International markets can become a source of profit.
c.International markets can improve quality of life that would not have existed.


4.

d.International markets can simplify the process and eliminate complex business
decisions.

Halting destruction of forests in the Amazon Basin, selective
harvesting of hardwoods and other products from
natural forest, and a restaurant refusing to purchase
beef raised on pastures that are established by
clearing forests are all examples of what?
1.
2.
3.
4.

a.Televised interior department projects.
b.Concerns about environmental quality.
c.The clustering of people in lower terrain.
d.Global companies not competing in international marketing.

For a country to remain a player in the world economy,
which of the following groups need to respond
aggressively with innovation, process improvements,
and creativity?
1.

2.
3.
4.

a.Governments, companies, and individuals
b.Importers, exporters, and consumers
c.Courts, government, and consumers
d.Wholesalers who take possession of the product prior to sale

Many firms commit grave mistakes which lead to
inefficiency, lack of consumer acceptance, and
sometimes even corporate failure because executives
believe that:
1.
2.
3.
4.

a.there are no substantial differences between consumer groups.
b.the influence of music on the masses dictates morals for a new generation.
c.incomplete research affects the learning curve.
d.international customers are just like the ones the firm deals with at home.

Currency flows, independent of trade, set _____, which are
the values of currencies relative to each other.
1.
2.
3.
4.

a.commercial rates
b.interest rates
c.official rates
d.exchange rates

To regain some power to influence events, policymakers
have sought to restrict the impact of global trade and
financial flows by including all the following except:
1.
2.

a.erecting barriers.
b.charging tariffs.


3.
4.

c.canceling import regulations.
d.designing quotas.

What are the elements of the marketing mix?
1.
2.
3.
4.

a.Money, methodology, mechanics, and message
b.Fortune, forecast, future, and fashion
c.Product, price, place, and promotion

d.Money, fortune, price, and cost

As people live in a place, they modify it, creating a ____ that
can be as important as or more important than the
natural environment in economic terms.
1.
2.
3.
4.

a.post-human retraction
b.population implementation
c.bureaucratic regulation
d.built environment

The emergence of technology has created new markets for
companies. Which of the following represents an
example of this new market tendency?
1.
2.
3.
4.

a.The construction of corner drugstores that replace gas stations
b.Listing of ingredients on the side panel labels of products distributed worldwide
c.Newspapers being distributed online as opposed to physically on newsprint
d.Storage facilities rented by the month

Which of the following is NOT one of the forms of
international marketing defined in the text?

1.
2.
3.
4.

a.Government-owned operations
b.Export-import trade
c.Joint ventures
d.Wholly owned subsidiaries

The blueprint generated to react to and exploit opportunities
in the marketplace comes from what stage of the
marketing process?
1.
2.
3.
4.

a.Control mechanism
b.Implementation
c.Planning
d.Target marketing

The trading bloc Mercosur is located in:
1.
2.
3.
4.

a.Europe

b.Latin America
c.North America
d.Asia


Which of the following is the best definition of international
marketing?
1.
2.
3.

a.Planning and conducting economic forecasting in developing countries
b.Creating a subsidiary in a neighboring country
c.The process of planning and conducting transactions across national borders to
create exchanges
4. d.Hiring employees from other countries to assist with advertising messages

The International Monetary Fund (IMF) was founded in 1944
to:
1.
2.
3.

a.manage the monetary policy of the world.
b.help restructure impoverished economies.
c.maintain confidence in the financial system and promote public understanding of
the financial system.
4. d.provide financial assistance to developing countries for development programs
with the goal of reducing poverty.

Which of the following natural characteristics of a place
influence the ways that business executives in
different places participate in international economic
transactions?
1.
2.
3.
4.

a.Geological characteristics, terrain, hydrology, and climate
b.Time, place, environment, and money
c.Posture, texture, rotogravure, and agriculture
d.Prehistoric, historic, post-genealogical, and genealogical

For a firm that is just beginning to enter the global market,
which of the following is NOT true?
1.
2.
3.
4.

a.The demand on time is low
b.Expectations about success are uncertain
c.Level of knowledge about international complexities is low
d.International environment is often inflexible

Which of the following consists of developing and
operationalizing marketing mix elements to best
satisfy the needs of individual target markets?
1.

2.
3.
4.

a.Relationship marketing
b.Value marketing
c.Marketing management
d.Business marketing

Which of the following has traditionally been a domestic
issue and is now an international issue?
1.

a.Geographic boundaries of cities


2.
3.
4.

b.The flow of water through dam diversion tunnels
c.Applications for government subsidies
d.Agriculture and farm policies affecting imports and exports

All the following are true about international marketing
except that
1.
2.
3.

a.it combines the science and the art of business with many other disciplines.
b.management contracts is a form of International marketing.
c.international marketing lets go the basic marketing tenets of value and
exchange.
4. d.the international marketer is subject to a new set of macroenvironmental factors.

According to the text, international marketing differs from
domestic marketing in three substantial ways. What
are the three differences that marketers must take into
account when conducting business internationally?
1.
2.
3.
4.

a.Distance, products, and ideas
b.Threats, exceptions, and tolerance
c.Postage rates, telephone signals, and personal contact
d.Different laws, cultures, and societies

While considering international issues and repercussions
and making decisions all the following are considered
except:
1.
2.
3.
4.

a.What marketing adjustments are or will be necessary?
b.What opportunities from global competition should I expect?

c.Does my market have borders?
d.What are my strategic global alternatives?

Characteristics of intended target markets are summarized
by eight Os. Which of the following in not one of
them?
1.
2.
3.
4.

a.occupants
b.objects
c.outlets
d.ownership

Technological innovation in marketing has direct effects on
the efficiency of business. Which of the following
statements is true?
1.

a.Technological innovation has complicated the production process, so products
take longer to produce.
2. b.Technological innovation has increased demand, therefore products cost more
to distribute.


3.

c.Technological innovation allows for customization in order to meet diverse

customer needs.
4. d.Technological innovation causes higher prices because of the distance that raw
materials have to travel.

All the following are true about the geographical perspective
of marketing except:
1.

a.Geography answers questions related to the location of different kinds of
economic activity.
2. b.It emphasizes on the five exhaustive fundamental themes to structure
geographic questions.
3. c.It provides insights into the natural and human factors that influence patterns of
production and consumption in different parts of the world.
4. d.Geography answers questions related to the transactions that flow across
national boundaries.

Maps are used to gather, store, analyze, and present
information that answers “where” questions. This is
associated with:
1.
2.
3.
4.

a.topology.
b.geology.
c.mapology.
d.geography.

Which of the following is NOT a bonafide trading bloc?
1.
2.
3.
4.

a.NAFTA in North America
b.SurAsia in South America and Hong Kong
c.ASEAN in Asia
d.European Union in Europe

Which of the following events helped identify global linkages
causing the world to realize that the systems of
product development, distribution, and consumption
are intertwined and related?
1.
2.
3.
4.

a.The worldwide oil crisis of 1970
b.Gulf War I and Gulf War II
c.International all-stars playing in the World Series
d.The trans-continental joining of the United States by railroad

By erecting barriers, charging tariffs, designing quotas, and
implementing other import regulations, governments
have attempted to:
1.

a.popularize bureaucratic movement and entice more individuals into government
service.
2. b.restrict the impact of global trade and financial flows.


3.
4.

c.increase income into the government.
d.capitalize on technology and enforce worldwide standards.

What are the characteristics of intended target markets?
1.
2.

a.Millennials, matures, minors, and mothers
b.Occupants, objects, occasions, objectives, outlets, organizations, operations,
and opposition
3. c.Location, lifestage, limited access, life cycle, and longitude
4. d.People, promise, profile, and power

Which of the following goods would require more intensive
production and are more expensive to ship, and thus
are produced closer to the markets that consume
them?
1.
2.
3.
4.

a.Electronic components
b.Electrical parts
c.Vegetables and dairy products
d.Automobiles

One way to guard against market saturation of a product is:
1.
2.
3.
4.

a.to lower interest rates.
b.to delay introduction of a new product.
c.to personalize the message to the customer.
d.to lengthen or rejuvenate product life cycles in other countries.

True - False Questions
To achieve success in the art of international marketing, it is
necessary to be firmly grounded in its technological
aspects.
1.
2.

True
False

Short-term control tools in an annual plan include
comprehensive and functional audits.
1.
2.

True
False

International marketing is a tool used to focus on
improvement of one's present position and retain the
basic marketing tenets of "value" and "exchange".
1.
2.

True
False


The marketing manager's role has two integral parts:
determining outsourcing output and the level of
government regulation as it applies to productivity.
1.
2.

True
False

Due to ongoing global technological innovation in marketing,
products are distributed at a higher cost.
1.
2.

True
False

Companies are fairly consistent in their international
activities because of the similarities in their levels of
experience, resources and capabilities.
1.
2.

True
False

Policymakers restrict the impact of global trade and financial
flows by eliminating tariffs and quotas.
1.
2.

True
False

Firms that operate in the United States (domestic only) pay
significantly higher wages than international firms.
1.
2.

True
False

World trade has forged a network of global linkages that bind
countries together and were first recognized during
the rebuilding of Europe after WWII.
1.

2.

True
False

The major foundation of the international marketing process
is the planning and conducting of transactions across
national borders to create exchanges that satisfy the
objectives of stakeholders and society.
1.
2.

True
False


A store-location strategy that is successful in North America
will succeed in Australia if transferred directly even
without knowledge of the geographic patterns of
Australia.
1.
2.

True
False

The four variables of the marketing mix are product, price,
place, and promotion.
1.
2.

True
False

World trade has assumed an importance heretofore
unknown to the global community, and, as a result,
many countries and firms have found it highly
desirable to become major participants in international
marketing.
1.
2.

True
False

The effect of closer global linkages on the economics of
countries has been dramatic.
1.
2.

True
False

Product policy is concerned with all the elements that make
up the good, service, or idea that is offered by the
marketer.
1.
2.

True

False

Today, the United States' two-way trade with Europe reflects
over 200 years of history as trading partners and still
represents the number one trading alliance the U.S.
has with any region.
1.
2.

True
False


International marketing is much more than the science and
art of business; it includes economics, anthropology,
cultural studies, geography, history, languages,
jurisprudence, statistics, demographics, and many
other fields.
1.
2.

True
False

Currency flows and exchange rates have a greater effect on
trade than do government monetary policies.
1.
2.

True

False

Many firms do not participate in the global market because
they feel international marketing should only be
carried out by large, multinational corporations.
1.
2.

True
False

Lakes, rivers, and other bodies of water influence the kinds
of economic activities that occur in a given place.
1.
2.

True
False

Free Text Questions
What are the five fundamental themes that shape
geography?
Answer Given

The five themes are (1) location, (2) place, (3) interaction, (4) movement, and (5)
region. The five themes are neither exclusive nor exhaustive; however, they
complement other disciplinary approaches to organizing information in order to
address specific kinds of questions and provide a powerful means for
understanding geography.

What are the four elements of the marketing mix?
Answer Given

The four Ps are traditionally featured as the elements of the marketing mix. These
four variables (product, price, place, and promotion) aid the company in the
fundamental aspect of conducting business. Blending the four variables into a
coherent program requires trade-offs based on the type of product or service
being offered, the stage of the product's life cycle, and resources available for the


marketing effort, as well as the type of customer at whom the marketing efforts are
directed.

Why is international marketing important to the growth of
global and domestic companies?
Answer Given

International marketing consists of the activity, institutions, and processes across
national borders that create, communicate, deliver, and exchange offerings that
have value for stakeholders and society. Global linkages have made possible
investment strategies and marketing alternatives that offer tremendous
opportunities for companies. To benefit from the opportunities and deal with the
adversities of international trade, firms need to prepare themselves and develop
active responses, envision new strategies, make new plans, and change the way
of doing business. The growth of global business activities offers increased
opportunities. By transferring knowledge around the globe, an international firm
can build and strengthen its competitive position. Firms that heavily depend on
long production runs can expand their activities far beyond their domestic markets
and benefit from reaching many more customers. Market saturation can be
avoided by lengthening or rejuvenating product life cycles in other countries.

Cooperative agreements can be formed that enable all parties to bring their major
strengths to the table and emerge with better products, services, and ideas.