133 test bank for foundations of marketing 6th edition by pride đề trắc nghiệm marketing

133 Test Bank for Foundations of Marketing 6th Edition by Pride

Multiple Choice Questions - Page 1
StarKist Tuna announced a dolphin-safe policy and stopped buying tuna
from fishing vessels that net dolphins. This decision indicates a response
to concerns about:
1.

a. target market selection.

2.

b. the marketing environment.

3.

c. the reduction of marketing costs.

4.

d. marketing mix decisions.

5.

e. efficiency in marketing activities.

Which of the following is an idea marketer?
1.

a. Car salesperson

2.

b. Airline pilot

3.

c. Attorney

4.

d. Abuse counselor

5.

e. Orthodontist

Marketing managers strive to develop a marketing mix that:
1.

a. minimizes marketing costs.

2.

b. matches what competitors are offering.

3.

c. best matches the abilities of the firm.

4.

d. matches the needs of the target market.

5.

e. generates the highest level sales.


The forces of the marketing environment include:
1.

a. political, legal and regulatory, sociocultural, technological, economic, and
competitive.

2.

b. sociocultural, legal, regulatory, economic, and competitive.

3.

c. legal, regulatory, political, and sociocultural.

4.

d. competitive and noncompetitive forces that affect most lifestyles.

5.

e. fairly static components.

Which of the following best characterizes the forces of the marketing
environment?
1.

a. The forces are relatively stable over time and are interrelated with one another.

2.

b. There are few overlapping aspects of these forces; therefore, a change in one is
unlikely to result in a change in another.

3.

c. The various forces ensure that the marketing environment will remain fairly
certain in the future.

4.

d. These forces change dramatically over time, but a change in one force is
unlikely to impact another force.

5.

e. The forces change dramatically and quickly, and a change in one force is likely
to affect the other forces.

Making modifications to packaging or brand names involves the ____
component of the marketing mix.
1.

a. price

2.

b. promotion

3.

c. market

4.

d. distribution

5.

e. product


Organizations should define themselves not according to the products
they produce, but according to:
1.

a. how profitable they are.

2.

b. the price of their stock.

3.

c. the abundance of their product selection.

4.

d. how they treat employees.

5.

e. how they satisfy customers.

The Church of the Latter Day Saints has used advertising for many years,
airing a commercial TV spot that shows parents actively playing games
with their children. The Church is using the process of marketing to
promote its:
1.

a. goods.

2.

b. services.

3.

c. experiences.

4.

d. production.

5.

e. ideas.

Which of the following is essentially an uncontrollable factor in
developing a marketing mix?
1.

a. Product adaptations

2.

b. Pricing strategies

3.

c. Government regulations

4.

d. Advertising campaigns

5.

e. Retail locations

A change in the minimum drinking age in any given state illustrates a
change in the ____ for Miller Brewing.
1.

a. marketing mix


2.

b. marketing environment

3.

c. marketing concept

4.

d. marketing task

5.

e. product concept

Distribution, price, promotion, and product are all elements of:
1.

a. marketing strategy.

2.

b. the marketing mix.

3.

c. a target market.

4.

d. a consumer good.

5.

e. a business strategy.

Rob Donaldson runs a successful wholesale business that sells
equipment to restaurants throughout the Midwest. He is considering
purchasing his own fleet of trucks to deliver the equipment instead of
relying on a shipper as he is currently doing. This most closely represents
a decision about:
1.

a. which market he should target.

2.

b. the best way to distribute his products.

3.

c. how to effectively promote his business.

4.

d. the product he provides to his customer.

5.

e. which supplier he should use.

Kashi Heart to Heart TM cereal is aimed at people concerned about their
heart health. These people represent the Kashi:
1.

a. marketing mix.

2.

b. marketing strategy.

3.

c. target market.

4.

d. marketing tactic.


5.

e. consumer advocates.

The focal point of all marketing activities is its:

1.

a. products.

2.

b. marketing mix.

3.

c. profits.

4.

d. sales.

5.

e. customers.

Consumers buying products online have dramatically affected the ____
variable of the marketing mix.
1.

a. product

2.

b. price

3.

c. distribution

4.

d. research

5.

e. promotion

A physical product you can touch is a(n):
1.

a. service.

2.

b. good.

3.

c. idea.

4.

d. concept.

5.

e. philosophy.

Marketing facilitates exchange relationships between buyers and sellers.
What is the intended outcome for this relationship in marketing?
1.

a. Profits for the seller

2.

b. A good bargain on the product for the buyer

3.

c. Reducing the seller's inventory


4.

d. One party having to compromise in the exchange

5.

e. Satisfaction for both the buyer and seller

Boca Burger's website features information about products, recipes, and
nutritional values, but customers cannot actually purchase products from
the website. This website is most likely used primarily as a ____ marketing
tool.

1.

a. promotional

2.

b. distributional

3.

c. pricing

4.

d. targeting

5.

e. production

Which of the following statements about marketing environment forces is
correct?
1.

a. They influence customers by affecting their lifestyles, standards of living, and
preferences and needs for products.

2.

b. They do not influence customers' reactions to a firm's marketing mix.

3.

c. They fluctuate slowly and do not create threats to a firm's marketing mix.

4.

d. They never fluctuate quickly.

5.

e. They do not influence the way a marketing manager performs certain marketing
activities.

The marketing mix is built around the:
1.

a. product.

2.

b. company.

3.

c. customer.

4.

d. employee.

5.

e. retail outlet.


When DataComp Corp., a producer of software, delayed the introduction
of its new spreadsheet app to modify the package, its scheduled TV
advertisements announcing the new product needed to be revised. In this
case, a change in the ____ variable caused changes in the ____ variable of
the marketing mix.
1.

a. distribution; promotion

2.

b. distribution; product

3.

c. product; price

4.

d. product; promotion

5.

e. promotion; price

Which of the following is an element of the marketing mix that is used to
increase the level of awareness of a product or company?
1.

a. Communication

2.

b. Product

3.

c. Price

4.

d. Distribution

5.

e. Promotion

A target market:
1.
2.

a. involves a large number of customers.
b. is a specific group of customers on whom a company focuses its marketing
efforts.

3.

c. already has several competitors vying for customers' business.

4.

d. is the same as a salesperson's prospective client list.

5.

e. is a customer group classified as people with similar demographic
characteristics.


Deciding to add gel insoles to its running shoes would be a change in the
____ element of the marketing mix for Nike.
1.

a. price

2.

b. good

3.

c. product

4.

d. promotion

5.

e. distribution

The definition of marketing implies that ____ should receive benefits from
exchange relationships.
1.

a. only customers

2.

b. only businesses

3.

c. company management

4.

d. both customers and businesses

5.

e. only selected customers

Which of the following scenarios involves the distribution element of the

marketing mix?
1.

a. Deciding whether or not a certain product should continue to be sold

2.

b. Determining whether an advertising message would be more effective on
television or in magazines

3.

c. Deciding whether or not to provide a percentage of discount for a particular
product.

4.

d. Deciding whether or not to have retail outlets in addition to a website

5.

e. Developing a new warranty policy for an existing product

Issues of inventory levels and storage costs are both concerns relating to
the ____ variable of the marketing mix.
1.

a. distribution

2.

b. product

3.

c. exchange

4.

d. price

5.

e. promotion

The three basic forms that a product can take are:
1.

a. markets, products, and images.

2.

b. goods, ideas, and intangibles.

3.

c. brands, services, and tangibles.

4.

d. services, ideas, and goods.

5.

e. ideas, services, and things.

When Ikea Inc. showcases rooms of furniture on its website, it lists each
item in the room. However, if customers like all of the items, they can
purchase them as a bundle. Which of the following aspects of the
marketing mix is being adopted by Ikea?
1.

a. Price

2.

b. Promotion

3.

c. Distribution

4.

d. Product

5.

e. Target market

The product variable of the marketing mix can include all of the following
except:
1.

a. creation of brand names.

2.

b. consumer perception of the product price.

3.

c. development of product packaging.

4.

d. warranty issues.


5.

e. repair services.

When DuPont develops new carpet fibers that are highly stain-resistant
and durable, it must educate consumers about the product's benefits.
Which of the following marketing mix variables is implicated in this
regard?
1.

a. Price

2.

b. Promotion

3.

c. Distribution

4.

d. Product

5.

e. Packaging

The application of mechanical and human efforts to either people or
objects to provide intangible benefits to customers is known as a(n):
1.

a. issue.

2.

b. experience.

3.

c. idea.

4.

d. good.

5.

e. service.

A commercial for the drink “SunnyD” explains how nutritious it is in comp
arison to other, more “sugary” drinks. While children under 12 are the
most likely consumers of SunnyD, the commercial is aimed at mothers.
These mothers represent SunnyD's:
1.

a. target market.

2.

b. consumer advocates.

3.

c. marketing strategy.

4.

d. marketing mix.

5.

e. marketing tactic.


A marketing manager decides what combination of variables is needed to
satisfy customers' needs for a general type of product. What are the
essential variables that the marketing manager combines?
1.

a. Product, price, distribution, and promotion variables

2.

b. Marketing environment variables

3.

c. Target market variables

4.

d. Product, price, and customer variables

5.

e. Customer and promotion variables

The primary value that a marketer expects to receive from a customer in
an exchange relationship is:

1.

a. the price charged for the product.

2.

b. customer satisfaction.

3.

c. references to other potential customers.

4.

d. quality merchandise that meets expectations.

5.

e. few returns of the merchandise purchased.

Mothers Against Drunk Driving (MADD) is a group that works to change
attitudes and laws about driving under the influence of alcohol. MADD
primarily markets:
1.

a. goods.

2.

b. ideas.

3.

c. services.

4.

d. political figures.

5.

e. applications.

Changing the hours of operation for a service business involves the ____
component of the marketing mix.
1.

a. product


2.

b. price

3.

c. distribution

4.

d. promotion

5.

e. marketing concept

73 Free Test Bank for Foundations of Marketing 6th
Edition by Pride Multiple Choice Questions - Page 2
As the Industrial Revolution came to the United States, most firms
operated in a(n) ____ orientation.
1.

a. market

2.

b. societal

3.

c. sales

4.

d. evolutionary

5.

e. production

Which one of the following statements by a company president best
reflects the marketing concept?
1.

a. We have organized our business to make certain that customers get what they
want.

2.

b. We believe that the marketing department must organize to sell what we
produce.

3.

c. We have organized an aggressive sales force in our company to promote our
products.

4.

d. We try to produce only high-quality, technically efficient products.

5.

e. We try to encourage company growth.

Which of the following is not an example of the implementation of the
marketing concept?
1.

a. Jimmy Dean's Sausage introduces turkey sausage patties for a healthier

alternative to pork.


2.

b. Ford asks customers to vote online for a new color for next year’s Ford Focus.

3.

c. Burger King reduces the labor costs to produce its sausage-egg biscuits.

4.

d. Microsoft offers rewards for users who can find flaws in its new software.

5.

e. Volkswagen introduces pop-up rollover bars in its convertibles to protect its
consumers in the event of a serious collision.

The marketing concept is best defined as:
1.

a.
a customer’s subjective assessment of benefits relative to costs in determining the
worth of a product.

2.

b. a philosophy stating that an organization should try to satisfy customers' needs

through a coordinated set of activities that allows the organization to achieve its
goals.

3.

c. the performance of business activities that direct the flow of goods and services
from producer to customer or user.

4.

d. a philosophy stating that an organization should attempt to accomplish its goals
with no regard for the needs of customers.

5.

e. the inclusion of marketing activities in the activities of an organization.

During the Industrial Revolution demand for manufactured goods was:
1.

a. weak.

2.

b. non-existent.

3.

c. declining.

4.

d. strong.

5.

e. paltry.

locations to increase its product availability and convenience. One reason
Taco Bell is doing so is to:
1.

a. decrease customer benefits.

2.

b. increase customer costs.

3.

c. increase customer value.


4.

d. increase distribution expenses.

5.

e. decrease promotion expenses.

_____ is a customer's subjective assessment of benefits relative to costs
in determining the worth of a product.
1.

a. Marketing orientation

2.

b. Monetary price

3.

c. Product assessment

4.

d. Price assessment

5.

e. Value

Which of the following statements describes the best use of the Internet
by John, a marketer, to establish his business units across the globe ?
1.

a. Reach out to buyers

2.

b. Relay product information

3.

c. Facilitate the marketing process

4.

d. Accumulate as many friends as possible

5.

e. Facilitate the marketing exchange, obtain customer feedback, and provide
product information

Scott, a buyer for a medium-sized company, is assessing the value of
competing software products for use in his firm. Which of the following
would not be a customer benefit considered in his determination of the
value of software products?
1.

a. Speed of delivery

2.

b. Ease of installation

3.

c. Availability of technical support

4.

d. Availability of training assistance

5.

e. Monetary price


Long-term relationships with profitable customers are the key objective
of:
1.

a. personal selling.

2.

b. customer relationship management.

3.

c. production oriented firms.

4.

d. e-marketing.

5.

e. distribution channels.

U.S. Electric Inc., the maker of a highly innovative xenon light bulb used in
large manufacturing facilities, finds that it has excess inventory. The firm
increases its direct marketing budget by 20 percent and adds three new
sales representatives. Which of the following orientations has been
adopted by this company?
1.

a. Production

2.

b. Sales

3.

c. Market

4.

d. Customer

5.

e. Societal

According to the marketing concept, an organization should try to:
1.

2.

a. consider short-run objectives and cash flow needs before developing new
products.
b. define its business as "making a product."

3.

c. provide products that satisfy customers' needs and allow the organization to
achieve its goals.

4.

d. put most of its emphasis on marketing activities and be less concerned with
finance, accounting, and personnel.

5.

e. view selling activities as the major means of increasing profits.


Today, establishing long-term, mutually beneficial arrangements in which
both the buyer and seller focus on value enhancement through the
creation of more satisfying exchanges is known as:
1.

a. marketing synthesis.

2.

b. relationship marketing.

3.

c. a marketing orientation.

4.

d. the marketing concept.

5.

e. strategic marketing.

The forces of the marketing environment primarily affect marketers in
three ways: They influence customers by affecting their lifestyles and
preferences for products; they determine whether or how a marketing
manager can perform certain marketing activities; and they:
1.

a. affect a marketing manager's decisions and actions by influencing buyers'
reactions to the firm's marketing mix.

2.

b. dictate that changes be made to the existing marketing mix despite any
negative reactions from customers.

3.

c. make most new products obsolete very quickly so that research and
development must continually develop new products.

4.

d. cause most advertising to be ineffective at communicating product benefits due
to rapidly changing environmental forces.

5.

e. change a customer's decisions about the appropriate marketing mix for the
company and its various products.

Wonder Inc. introduced a new bread made with light whole wheat and
packaged in smaller loaves as a response to the number of healthconscious customers who live alone. In this case, Wonder Inc. was most
likely following the_____.
1.

a. selling concept

2.

b. production concept

3.

c. marketing concept

4.

d. customer concept

5.

e. retailing concept

Managing customer relationships requires identifying patterns of _____
and then using that information to focus on the most promising and
profitable customers.
1.

a. demographics

2.

b. buying behavior

3.

c. retailer information

4.

d. personality differences

5.

e. stock market cycles

Campbell has introduced a line of low-sodium soups in response to
customer demand. Which of the following philosophies has been
incorporated by Campbell?
1.

a. Selling concept

2.

b. Production concept

3.

c. Customer concept

4.

d. Marketing concept

5.

e. Retailing concept

The marketing concept focuses on:
1.

a. achieving the goals of top executives.

2.

b. creating maximum visibility for the firm.

3.

c. maximizing sales.

4.

d. maximizing market share.

5.

e. satisfying customers' needs in a way that helps to achieve organizational
objectives.


Laura, a junior marketing executive at MegaGrain Cereals suggests
increasing the package size and price of its best-selling brand without
increasing the amount of cereal inside the box. Her superior warns that
this might be a bad idea because MegaGrain's long-term survival, like
most companies, depends on:
1.

a. cost-cutting measures.

2.

b. continually selling to new customers and markets.

3.

c. creating and maintaining satisfying exchange relationships.

4.

d. high-volume, low-margin sales.

5.

e. increasing shelf space for their brands.

In managing customer relationships, the three primary ways profits can be
obtained are by:
1.

a. acquiring new customers, enhancing the profitability of new customers, and
shortening the duration of relationships with existing customers.

2.

b. enhancing the profitability of existing customers, eliminating customers who
provide smaller profits, and finding new customers.

3.

c. extending the length of relationships with customers, cutting organizational
costs, and enhancing the profitability of new customers.

4.

d. eliminating long-term customers who have decreased purchases, finding new
customers, and increasing sales to existing customers.

5.

e. enhancing the profitability of existing customers, extending the duration of
relationships with customers, and obtaining new customers.

Marketing knowledge and skills:
1.
2.

a. are not necessary for a nonprofit organization.
b. enhance consumer awareness and help provide people with satisfying goods
and services.

3.

c. constitute the marketing mix.

4.

d. were most important during the production era.


5.

e. are most valuable for advertising executives but less important for wholesalers
and distributors.

Initiatives intended to improve an organization's positive impact on
society and the natural environment are called:
1.

a. environmental marketing.

2.

b. green marketing.

3.

c. socially-responsible marketing.

4.

d. energy-conscious marketing.

5.

e. socially-conscious marketing.

Which of the following would not be a customer cost considered in the
determination of product value?
1.

a. Product's purchase price

2.

b. Time spent purchasing the product

3.

c. Effort spent purchasing the product

4.

d. Benefits received in the exchange for the products

5.

e. Risk of purchasing the product

The H&R Block company intends to adopt the marketing concept as a
business philosophy. To be consistent with this decision, which of the
following philosophies is most appropriate?
1.

a. The customer is always right

2.

b. Making money is our business

3.

c. Sell, sell, sell

4.

d. Keep prices low

5.

e. Focus on today


Customer costs include anything the buyer must give up in order to
obtain the benefits the product provides. The most obvious customer cost
is:
1.

a. risk.

2.

b. time.

3.

c. monetary price.

4.

d. effort.

5.

e. availability.

The marketing concept is a philosophy that states that an organization
should try to satisfy customers' needs and also:
1.

a. increase market share.

2.

b. increase sales.

3.

c. achieve the organization's goals.

4.

d. produce high-quality products.

5.

e. coordinate its activities to increase production.

Health Care Systems, Inc. rolls out an innovative nurse-on-call data
system available online. The product is not widely accepted because
patients don't see the need for such a service. According to the marketing
concept, this situation represents a failure in _____.
1.

a. an information system to determine customer needs

2.

b. the organizational structure

3.

c. top-management commitment

4.

d. technological advancement

5.

e. scanning corporate capabilities


From the 1920s to the 1950s, demand for manufactured goods decreased,
leading to the ____ orientation.
1.

a. production

2.

b. market

3.

c. revolutionary

4.

d. sales

5.

e. reduction

The marketing environment is best described as being:
1.

a. composed of controllable variables.

2.

b. composed of variables independent of one another.

3.

c. an indirect influence on the performance of marketing activities.

4.

d. dynamic and changing.

5.

e. slow, with infrequent fluctuations.

Marketing activities:
1.

a. are aimed at persuading customers through advertising.

2.

b. involve mainly distribution and promotion decisions.

3.

c. and selling activities are basically the same.

4.

d. are important only when a firm is developing new products or entering new
markets.

5.

e. help sell an organization's products and generate financial resources for the
firm.

The marketing concept is a management philosophy that affects:
1.

a. only marketing activities.

2.

b. all efforts of the organization.

3.

c. mainly the efforts of sales personnel.


4.

d. mainly customer relations.

5.

e. only business organizations.

The equation a buyer applies to assess a product's value is:
1.

a. value = monetary price - customer benefits.

2.

b. value = customer costs - customer benefits.

3.

c. value = customer benefits - customer costs.

4.

d. value = customer benefits - monetary price.

5.

e. value = customer benefits - time and effort.

Marketing activities are:
1.

2.

a. used by all sizes of organizations including for-profit, nonprofit, and government
agencies.
b. limited to use by larger for-profit and nonprofit organizations.

3.

c. implemented only to increase profits for the organization and to expand the
scope of its customer base.

4.

d. used by all types and sizes of businesses but are not used by nonprofit
organizations.

5.

e. used by small businesses and small nonprofit organizations the most.

Ben is responsible for managing the customer satisfaction of Hampton
Inn motel guests. Ben is currently analyzing the customer relationship
management (CRM) program at Hampton Inn and is contemplating where
he should begin making changes. Which of the following would be the
beginning of a CRM program and the area Ben should consider first?
1.

a. Communicating with current customers via Facebook

2.

b. Offering new types of hotel rooms for frequent guests

3.

c. Expanding the number and locations of Hampton Inns

4.

d. Providing information to customers through the web, Facebook, or in person

5.

e. Increasing the promotion budget with new sweepstakes for frequent customers


TMobile Corp. TM implements a program of texting its current customers
to find out what changes they would like to see in the services provided.
The firm is exhibiting characteristics associated with _____ orientation.

1.

a. production

2.

b. sales

3.

c. market

4.

d. social

5.

e. development

The public is becoming more aware of how marketers' activities affect the
welfare of consumers and society. As a result, more firms are working to:
1.

a. raise prices in order to increase their profits so that they can contribute to
philanthropic causes.

2.

b. reduce the quality of their products in order to save money and provide less

expensive products to their consumers.

3.

c. reduce their profits by donating more time and money to improve social welfare
and environmental conditions.

4.

d. enact laws requiring companies to work toward the welfare of customers and
society.

5.

e. create a responsible approach to developing long-term relationships with
customers and society.


True - False Questions
Profit, even at the expense of customers' satisfaction, is the major thrust
of the marketing concept.
1.

True

2.

False

The outcomes of a marketer's decisions and actions may be affected by

the variables in the marketing environment.
1.

True

2.

False

The market concept developed out of a sequence of three eras: the
production orientation, the marketing orientation, and the industrial
orientation.
1.

True

2.

False

Customer relationship management is the use of information about
customers to create marketing strategies that develop and sustain
desirable customer relationships.
1.

True

2.

False

The marketing concept is a philanthropic philosophy aimed at helping
customers at the expense of the business organization.
1.

True

2.

False


The marketing concept is a management philosophy, not a second
definition of marketing.
1.

True

2.

False

The marketing environment is a set of static and constant surroundings.
1.

True

2.

False

Achievement of the firm's overall goals is part of the marketing concept.
1.

True

2.

False

The marketing concept directly affects marketing activities but should
have negligible impact on other organizational activities.
1.

True

2.

False

For a business organization to remain healthy and to survive, it must sell
products and make profits.
1.

True

2.

False

Changes in the marketing environment always hurt marketing efforts.
1.

True

2.

False

During the market orientation, businesspeople realized that products,
which by this time could be made relatively efficiently, would have to be
promoted through much personal selling and advertising.
1.

True