Marketing: Develop product
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Good morning every body
The member of groups 5
Kiều Thị Ngọc Ánh
Đỗ Thị Kim Nga
Kiều Thị Ngọc Thanh
Nguyễn Thị Kim Hồng
New product development
To develop a product
To analyze life cycle
product
1.The develop of products
Strateg Example Advantages Disavantage
y
s
Me-toos
Oppo
• Quick and
easy access
• New
product at
low cost
• Late entry
• Strong
competitors
Oppo F1S
Iphone 6S Plus
Oppo F1S
Iphone 6S Plus
Display
5.5’’
5,5”
Rear Camera
13MP
12MB
Front Camera
16MP
5MB
Memory
32GB
16GB
Connect
WIFI ,3G, support 4G
WIFI , 3G
Style
Monolithic
Monolithic
RAM
3GB
2GB
CPU
Mediatek MT6750 8 nhân,1.5GHz Apple A9 2 nhân 64 bit, 1.8 GHz
Battery
3075mAh
2750mAh
Operate
system
SIM
Android 5.1
iOS 9
2 SIM
1 SIM
Expandable
Price
Up to 128GB, micro SD
9,990,000 đ
22,990,000 đ
Oppo F1S
Beautiful design
Camera selife 16MP
Cheap price
Special, a machine
with a figerprint
sensor system
monitors
Why do you use me-toos
strategy ?
• Get away from risk
• Production costs and low capital investment
2.The product life cycle
VISION MOTORCYCLE
Sales(xe)
250000
195624
200000
146743
150000
100000
70000
123893
80234
90653
50000
0
2011
2012
2013
2014
sales(xe)
2015
2016
Profit
7000000000
Units:Thousands
5868720000
6000000000
5000000000
3815318000
4000000000
3221218000
3000000000
1750000000
2000000000
2000000000
2375000000
1000000000
0
2011
2012
2013
2014
Profit (VND)
2015
2016
Maturity-(2011s to till date )
Maturity
Sales
Profit
Cash flow
Customers
Competitors
Slow growth
Declining
High
Mass market
Many rivals
