Practice report Marketing activities of TNG Fashion Company

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ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to M.A NGO THI
THAI who supported me throughout the process of writing report. Although I do
not have many experiences and my knowledge is limited, but during the work
Mrs. Thai gave me a lot of thoughtful recommendations, advice which helped
me to complete the report in the best way. I am really grateful to her.
Secondly, I would like to thank all my teachers in Ha Noi College of
Commerce and Tourism who taught me during three years with a lot of basic
and professional knowledge. Thanks to this knowledge I can apply to the
practice and I carry out the report.
At last, I sincerely thank TNG Fashion Company. I had a great chance to
intent at the company. Here, I had a chance to meet some people who guided me
in the internship period. They helped me a lot and provided information about
the company which helped me to make a report. Especially, I also thank Mr.
Manh who have direct guidance, advises me about what is best to do. Once
again, I really thank you everyone at the company

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TABLE OF CONTENTS

ACKNOWLEDGEMENT ................................................................................... i
TABLE OF CONTENTS .................................................................................... ii
LIST OF TABLES ............................................................................................. iv
LIST OF ABBREVIATIONS............................................................................ iv
PART I: INTRODUCTION ............................................................................... 1
1. Rationales ......................................................................................................... 1
2. Aims of study ................................................................................................... 1
3. Scope of the study ............................................................................................ 1
4. Method of the study......................................................................................... 2
PART II: CONTENT .......................................................................................... 3
Chapter 1: Theoretical Background of Marketing .......................................... 3
1.1. Overview of marketing ................................................................................ 3
1.1.1. Definition of marketing............................................................................. 3
1.1.2. The role of marketing ............................................................................... 4
1.1.3. The functions of marketing ...................................................................... 5
1.2. Marketing process ........................................................................................ 6
1.2.1. Marketing research ................................................................................... 6

1.2.2. Classification .............................................................................................. 7
1.2.3. Factors affecting marketing ..................................................................... 7
1.2.3.1. Product ..................................................................................................... 7
1.2.3.2. Price ......................................................................................................... 8
1.2.3.3. Distribution .............................................................................................. 8
CHAPTER 2: Practical Background .............................................................. 10
2.1. Introduction about TNG Fashion Company ........................................... 10
2.1.1. The history of formation and development .......................................... 10
2.1.1.1. The formation ........................................................................................ 10
2.1.1.2. The development .................................................................................... 10
2.1.2. Function and tasks of production and business of the company ........ 11
2.1.2.1. Function................................................................................................. 11
2.1.2.2. Tasks ...................................................................................................... 12
2.1.3. Organization structure ........................................................................... 12
2.1.3.1. Management of the company................................................................ 12
2.1.3.2. Function................................................................................................. 14
2.1.4. Human resources ..................................................................................... 15
2.2. Reality marketing activities of TNG Fashion Company ........................ 17

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2.2.1. Prices and methods of valuation of the company ................................. 17
2.2.1.1. Competition ............................................................................................ 17
2.2.1.2. The form sales of the company ............................................................. 18
2.2.2. Overview of TNG Fashion Company’s marketing activities .............. 19
2.3. Assess ........................................................................................................... 20
2.3.1. Accomplishments..................................................................................... 20
2.3.2. Strengths .................................................................................................. 21
2.3.3. Weaknesses .............................................................................................. 21
2.3.4. Opportunities ........................................................................................... 22
2.3.5. Threats...................................................................................................... 22
CHAPTER 3: Proposals and Solution ............................................................ 23
3.1. Rate, review general situation of the enterprise ...................................... 23
3.1.1. Rate, review.............................................................................................. 23
3.1.2. Cause success and shortcomings in the enterprise............................... 25
3.1.2.1. Cause success ........................................................................................ 25
3.1.2.2. Shortcomings in the enterprise ........................................................... 26
3.2. Proposed a number of measures to promote business activities of
enterprises .......................................................................................................... 26
PART 3: CONCLUSION ................................................................................. 28
REFERENCES .................................................................................................. 30

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LIST OF TABLES

LIST OF ABBREVIATIONS

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PART I: INTRODUCTION
1. Rationales
Today, Vietnam’s economy is expanding, so there are many great
opportunities for businesses to develop, compete with the global economy.
Marketing activities are aimed to satisfy customer needs and their desires
through the exchange process. Marketing is one of the most important strategies
for a fashion company. Marketing decisions coordinate the connection between
business production activities and market of company. It ensures the operation
of the enterprise market oriented.
In addition, marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, exchanging offerings that have value for
customers, clients, partners, society at large.
While practicing at TNG Fashion Company, I learned about overview of
business and knew the activities of enterprise which help me understand more
about the company, have more experiences. What I learned from the internship
was that the importance of marketing and how to become the best marketing
manager. I will try to use my abilities to complete the job.
2. Aims of study
Expanding the marketing activities of company to attract customers,
bring revenue and profit for the company, search market, brand and brand
positioning
Marketing activities to sustain business development, make a difference

for the brand, optimize profits, maintain and improve customer relations
3. Scope of the study
The study covered marketing activities of TNG Fashion Company. I will
work and research in this company from January to March 2015. At this
time, I will follow all activities of company and gather them into my report.
After my internship, I can understand more about marketing and its activities.

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4. Method of the study
I used synthesis method to gather information in my different media such
as: book, internet, magazine…
Besides, I also used analysis method to consider all documents when I
received enthusiastic guidance from the sister in the company. It helps me get

much important information to support my report.

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PART II: CONTENT
Chapter 1: Theoretical Background of Marketing
1.1. Overview of marketing
1.1.1. Definition of marketing
Marketing is the communicating the value of a product or service to
customers, for the purpose of selling that product or service
Marketing is a social activity of people to satisfy demand through
exchange. Marketing is to identify what the human and social needs. If a product
is created that no one needs to buy, it will not be sold. And business would not
be profitable.

Marketing is the process of working with the market to make the exchange
to the needs and wants of people (Philip Kotler, 1980)
According to E.J MC Cathy (1962): Marketing is the process of
implementation of activities to achieve the objectives of an organization through
anticipating the needs of customers to control the flow of goods and services to
satisfy the demand from producers to customers or consumers
American Marketing Association (AMA, 2008) said that:” Marketing is a
task in the organization structure and a set of processes to create, exchange,
transmission of values to customers to manage customer relationships in
different ways, bring about benefits to the organization and the members of the
board”.

through market analysis and market segmentation, as well as

understanding consumer behavior and advertising a product’s value to the
customer. From a societal point of view, marketing is the link between a
society’s material requirements and its economic patterns of response.
Marketing satisfies these needs and wants through exchange processes and
building long-term relationships. Marketing blends art and applied science and
make use of information technology.

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1.1.2. The role of marketing
Marketing strategy and marketing mix is a very important activity in the
business activities of enterprises, especially is commercial enterprises.
Marketing strategies to help business looking for useful information about
market conditions and increased market expansion of business scale. Marketing
tools help enterprises dominate the market, accelerate the speed of
competitiveness and satisfying customer needs. Thanks to the marketing
strategy, the business activities are carried out in a uniform, business will
approach potential markets, conquest and entice customers. Managing the
marketing strategy will help business understand the purpose and direction,
namely is the construction of the marketing mix. It bind all individuals, all parts
of the organization together contribute to achieving common goals. Marketing
strategy to help business grasp opportunities, risks, understand the strengths and
weaknesses of their which to ability to cope with the volatility of the market and
get the appropriate strategy.
The most important role of marketing is to help them sell their goods for
profit in order to survive and develop
Marketing guide, direct and coordinate the activities of production and
business of enterprises, whereby the decisions outlined in the manufacturing
business have scientific basis.
Thanks to research market demand, marketing ensures plan for the

development of national economy. It helps the state orientate development
direction of the industry and the national economy effectively.
Marketing is a tool to help businesses plan their production and business
strategy. Marketing research to find ways to satisfy the needs of customers,
increased ability to compete ( tailieu.vn )
In addition, marketing also role to attract customers by activities such as:
advertising, trade fairs, promotion, direct sales, public relations…..

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1.1.3. The functions of marketing
Products adapted to the needs of customers: Through market research and
customer information, factors affect buying behavior or purchasing decisions of
customers. Business manufactures have created products and goods to satisfy

customers even the most demanding. Needs of today’s consumers changed with
the previous. Carry out their activities marketing chain can acquire and
coordinate the activities of the department technology, product standards,
production, market research aim is to increase the attractiveness of the product
on the market, satisfying the needs of customers.
Distribution function: Distribution function includes all activities to
organize the movement of goods optimal product since it ended production
process until it is delivered to the retail store. In addition, it also guide clients
about procedures related to the process of purchasing, warehousing system
storage of goods preservation
Goods consumption function: This function consists of two major
activities: Control sales and sales operations, sales art.
Support activities: Through support to customers, Marketing helps
businesses better satisfy the needs of customers and the tools to compete
effectively when optimizing costs can lead to difficult to compete on price.
Support activities such as: advertising, promotion, participation in fairs,
exhibitions and customer service activities other.
Function satisfies the best needs of society. This is the most function of all
marketing activities. Function enhanced adaptability and competitiveness
backwardness, stagnation in business.
Function increase efficiency of production and business activities is the
relationship between the interests of society, the interests of business and the
interests of the market. Marketing activities aimed at satisfying the needs of
society and the market to satisfy the needs of business

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1.2. Marketing process
1.2.1. Marketing research
Marketing research is the collection and analysis purposes with the
information system relevant to the determination or offer solutions related to the
field of marketing
Marketing activities in order to developed, expand knowledge, application,
resolve a problem
Marketing research including: exploratory research is the research aimed
to identify targets and make research identified problems, descriptive research is
to describe the research issues identified and causal research aimed to detect
causal relationships between variables in a research problem
Marketing research has a very important role in the marketing activities of
the enterprise. Marketing research helps marketing managers assess the needs of
the information and provide useful information about the client group.
Marketing research is the applications specific market research, product
research, distribution research, price research and advertising sales operations,

competitive research, trend forecasting research change and development.
Marketing research involves conducting research to support marketing
activities, and the statistical interpretation of data into information. This
information is then used by managers to plan marketing activities, gauge the
nature of a firm’s marketing environment and attain information from suppliers.
Marketing researchers use statistical methods such as quantitative research,
qualitative research, hypothesis tests, chi-squared tests, linear regression,
correlations, frequency distributions, binomial distribution, etc… to interpret
their finding and convert data into information. The marketing research process
spans a number of stages, including the definition of a problem, development of
a research plan, collection and interpretation of data and disseminating
information formally in the form of a report. The task of marketing research is to

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provide management with relevant, accurate, reliable, valid, and current
information.
Market research, as a sub-set aspect of marketing activities, can be divided
into the following parts: Primary research (also known as field research), which
involves the conduction and compilation of research for a specific purpose.
Secondary research (also referred to as desk research), initially conducted for
one purpose, but often used to support another purpose of end goal.
1.2.2. Classification
Exploratory Studies: Its goal is to determine or identify existing problems
in marketing. This type of research is used in the first stage of the marketing
research process to help determine the issues to be studied.
Descriptive Studies: Its help researchers determine the scope of the study
should be conducted, imagine comprehensive “environment” of the problem,
and thus in some cases, the researchers were able to estimate the trends and
dimensions development of problem.
Causal Studies: Causal studies to detect causal relationships in the research
problem, and so this is the kind of research aimed at finding a solution to solve
the problem. To perform the casual studies, the researchers can use the
analytical model assumptions, but more often and more suitable for the study is
the use of experimental models
1.2.3. Factors affecting marketing
1.2.3.1. Product
Products are all things, factors can be satisfied need or desire to be
launched on the market with the purpose to attract the attention of consumers.
For an enterprise wants to make good the consumption of their products should
have policies and strategies on products such as:
Product development: Products need to be expanded in the target market
that enterprise identified

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Improved quality, characteristics, application: Customers who want to
satisfy their needs best. To meet the changing needs of the product, businesses
need to take measures to improve products
Products of enterprise need to have separate models to be able to
distinguish with the models of other enterprises and reputation in the business
through product
Products of enterprise to be sold in the market which is now defined target
market to increase its sale. Product brings separate brands to help customers
know the business name.
1.2.3.2. Price

Enterprise needs to clear their pricing policy. The right price policy allows
enterprises pricing and effective management of business. Policies often used
include: Policy of price flexibility, price policies according to the life cycle of
products, price policy “introduced”.
Policy of flexibility: Enterprise have to choose between price policy and
flexible price policy. Price policy is being given a price for all customers buying
in the same basic condition. Flexible price policy is offering different prices in
the same basic condition.
Price policies according to the life cycle of products: given to the choice of
prices for new products. Specific prices can greatly affect the time needed and
the ability to sell in the next period by contrast level of distribution
competitiveness and attractiveness of alternative products.
Price policy “introduced”: offer low prices by cutting temporary to attract
the attention of customers. This price applies for a short time when the company
introduced products.
1.2.3.3. Distribution
Distribution policy is an integral part of the complex synchronization
marketing strategy. Distribution policy is extremely important role in marketing.
A reasonable policy will make the process safe business, strengthen business

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links, reduce competition makes the process of circulation of goods quickly and
efficiently. Distribution policy depends on pricing policy and producing policy
Policies widely distributed unlimited, exclusive distribution policy,
distribution policy choices.

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CHAPTER 2: Practical Background
2.1. Introduction about TNG Fashion Company
2.1.1. The history of formation and development
2.1.1.1. The formation
TNG Investment and Trading joint stock Company was founded
November 22, 1979 of the People’s Committee of Thai Nguyen province
with initial capital of 654.7 VND. The company went into operation
January 2, 1980. January 1, 2003, the company was privatized charter
capital is 100% of the shareholders. November 22, 2007, the company’s
shares are listed on the Ha Noi Stock Exchange with the amount is 5.430
million shares. The company’s headquarters at 160 Minh Cau, Thai
Nguyen city. After 30 years of growth, together with the strong
development of the textile industry Vietnam. The company has
continuously invested to expand production, innovation technology
machinery, diversifying items, training to improve the quality of human
resources. Slogan- business philosophy of the company: “ customer who
are paid for us”.
2.1.1.2. The development
The formation and development of the company is divided into five stages:
- The first period (1979- 1983): the company was founded November 22,
1979 with initial capital of 654.7 VND. The company went into operation
January 2, 1980. The main tasks of the enterprise at this stage is to produce
workwear shirt under provincial targets. This is the period laid the
foundation for the construction and development of the company.
Production business activities during this period under the centrally planned
subsidy, products manufactured according to the needs of the state.
- The second period (1984-1986): Here is the stable production phase.

Production and business activities of this period under the centrally planned
subsidy.

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- The third period (1986- 1993): This is the stage switching mechanism
from a centrally planned to a market economy. In this period, economic
situation of the country is extremely difficult, so the business of the
enterprise becomes extremely difficult. Therefore, it inevitable spiral of
recession. There are more businesses almost closed because not find a
market for the product, workers lose jobs.
-

The fourth period (1993-2002): Here is the transfer phase

generation of leader. Production and business activities according to market
mechanisms. Production and trading company with many flourishes, linkage
with other units and abroad to invest in new equipment and technology and
scale of production, attraction and solve more jobs for workers.
- The fifth period (from 2003 to present): The company started to
operate in the model of joint stock company 100% owned by shareholders.
Production and business activities according to market mechanisms,
competitive domestic and international is becoming increasingly fierce.
Maintaining market share product consumption should be based on brand.
+ At the 2006, the company increased its charter capital to over 18
billion.
+ March 18, 2007: the company increased its charter capital to over 54.3
billion.
+ May 17, 2007: company registered public company with the State
Securities Commission.
+ August 28, 2007: general meeting of shareholders decided to rename
was the company shares and trade investments TNG.
2.1.2. Function and tasks of production and business of the company
2.1.2.1. Function
Production and sale of garments mainly office clothes . To do a
good job of selling products on the domestic market, as well as to compete
with other firms producing the same kind of business products, the company

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constantly invests in machinery, equipment and new production
technologies.
Exploitation of material and human resources of the country
promote exports increased foreign exchange earnings contribute to the cause
of national construction and economic development. At the same time, the
Company regularly offers courses and professional training to improve skills
further for workers to meet the rigorous requirements of customers.
2.1.2.2. Tasks
For each business enterprise manufacturing company in general
and TNG Fashion Company in particular, the production and business
activities bring good results.
Perform business activities on the basis of the initiative and
adhere strictly to the provisions of law. Studying the possibility of
production, market demand, recommendations and proposals for industrial
Ha Noi solve problems in production and business activities. Company look
for ways to improve product quality, increase productivity in order to

maximize profits.
Maximum exploitation of foreign markets. Job security, better
living conditions for workers, environmental protection, fully comply with
their obligations to the state and localities where it operates.
2.1.3. Organization structure
2.1.3.1. Management of the company
TNG Investment and Trading joint stock Company includes
three levels of management: senior management, middle management,
facility management. Senior management of the company is general meeting
of shareholders- the highest authorities of the company. Board is the
governing body with powers to decide all matters relating to the interests of
the company. General management of the company appointed by the board
to administer the business operations of the company.

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Middle managements who guide the daily activities of the
company. Formed and incorporated the senior management decisions into
specific jobs. In TNG Fashion Company, managers intermediate are director
of branch and department assisting them.
Facility management who monitor the activities of employees
directly engaged in production of goods and services to ensure successful
implementation of tasks.
Based on the actual situation of human resources and field
operations, during nearly 28 years of development, leaders and board of
directors selection and organization management as following:
Board

General
Manager

Business
Manager

Technical
director

Technical
Department

Warehouse

Research and

development
prevention

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Director of Human
Resource

HR
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Advantages: Manager directly and closely, work is clearly assigned to each
department, no duplication of work, not duplicate human resources.
Disadvantages: This layout requires multiple departments and multiple location
manager. This is a disadvantage of small and medium companies.
2.1.3.2. Function
Board: Are responsible for organizing, monitoring and directing the
activities of the company, oriented development strategy, monitoring the use and
development fund. Decide on the organizational structure, the regulations for the
operation of the Company. Appoint, dismiss and supervise the activities of the
Director General. Propose amendments and additions to the charter of the
Company
General Manager: Direct operating activities of the company under the
authorization of the board. Organizations implementing the decisions of the
Board, a business plan. Sign documents, contracts and documents as assigned by
the charter company. Perform powers and duties as prescribed by law and the
Company.
Technical director: Fully responsible for the technical areas of the company
as machinery and equipment, installation, warranty, maintenance, repair….
Business manager: Fully responsible for the company’s business.
Director of Human Resources: Fully responsible for the array of
administrative and personnel of the company.
Human Resources department: Advise and assist the Board of Directors in
the activities of recruitment, training, development of personnel policies for
employees.
Administrative department: Implementation of administrative, clerical,
external affairs of the company

Business department: planning and management of all business activities
from which construction policies and market sales. The search for textiles and
embroidery company. To develop the domestic market based on the company's

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strategy. Planning business of textile products, dyeing, sewing, embroidery of
the company from orders received.
Research and development prevention: Implementation of business
research programs, research and development system, product development.
Warehouse: Manage the amount of goods in the warehouse and in the
transaction, is responsible for the import of goods under actual everyday
Technical department: Responsible for the installation, transportation,

maintenance, warranty for customers.
2.1.4. Human resources
The human factor is the decisive factor in the production of business, so the
company has determined: The human factor is the decisive factor in the
production of business, so the company has identified: Labor is the leading
factor of production and business processes. If the guaranteed quantity and
quality of labor will bring high efficiency, because it directly affects the
productivity of labor, employers coefficient, efficient machinery. So over the
years the company has constantly focused on developing human resources in
both quantity and quality. The company shares and trade investments in 6000
TNG existing employees are classified by gender and level.
* Sort by gender: - Women have 4756 people, accounting for ~ 92%
- Men are 414 people, accounting for ~ 8%
Because of the characteristics of the garment industry, need
ingenuity so the labor force in the company mainly women.
* Classification by level:
- University degree: 148 people, representing 2.863%
- Master’s Level: 4 people, accounting for 0.077%
- College Level: 55 people, accounting for 1.06%
- Intermediate Level: 199 people accounted for 3.85%
- Workers: 4764, accounting for 92.15%.

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Due to the company operates in the field of textiles to the average
age of employees in the company is relatively young, this is a favorable
condition for the company because youth are active and innovative, creating
steps breakthrough. Despite constantly improving qualifications of employees in
the company, but now the amount of highly qualified staff is still limited. This
requires companies to take measures to attract, recruit qualified staff with the
company more.
* The process of training:
-Step 1: Identify training needs.
Pursuant to improve oriented investment from developing depth to
produce annual business, the Board of Directors of the Company determines
strategic human resource training in the trades. The unit, department, building
departments annual training plan for their department.
-Step 2: Approval
Chamber of financial institutions based on the orientation training
company overall planning of the training program. If the training plan of the
unit, department, departments do not fit the reality is not acceptable.
- Step 3: Implement new training
+ For direct production workers:

For the skilled labor garment exam company conducted tests workmanship,
subject and examiner checked by skilled administrative Organization conducted.
Considering the scores to conduct worker wage increase for workers.
For those who are not skilled workers, the company transferred the
case to the training center of the company opened. At the heart of the trainees as
required, check that the certificate. After the test, if satisfactory, then was
transferred to work for the company

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2.2. Reality marketing activities of TNG Fashion Company
2.2.1. Prices and methods of valuation of the company
For the export processing contracts: Companies based on outsourcing

contracts with customers that agreement processing price. For this kind, clients
will deliver raw materials for the Company to produce finished products.
Customers will order processing for a certain price, the Company conduct a
study recorded a profit or not and then signed with customers
For the domestic market: Based on the cost of production, based on
each specific product, based on the timing of the market, given the rate of return
on the purchase price formation. Valuation according to production costs.
When pricing the product this way, the company should study carefully
the costs that constitute its product, the cost per unit of product will be greater if
the company also produced a small amount. The company producing large
quantities of products, the cost per unit product costs due to the small allocation
for a small unit of the product and the large amount of products. The company
may accumulate experience management , workers accumulated production
experience to facilitate enhanced production efficiency. So companies need to
pay attention to examine the cost savings in production, creating a low price
then will increase your profits up and create a competitive advantage in price.
Manufacturers

Consumers

2.2.1.1. Competition
Competitors of the company include manufacturing enterprises garments
domestic and international. In the country, example such as: Garment Company
10, Vietnam Tien Garment Company, Garment 6, Nha Be Garment Company.
In foreign countries such as China, India, Indonesia ... are countries with well

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develop textile industry in recent years. Revenue from the Company's major
exports, the company is also accelerating exports. This will be a great
competition requires the company to have big step in business.
2.2.1.2. The form sales of the company
Sales promotion is part of the marketing mix to persuade and remind the
market of the product or the product seller, hope to influence attitudes and
behavior of the information recipient.
The purpose of sales promotion is to provide more information for
customer, affecting the decision to make the products have different features and
convince potential buyers. Promotion sale has three basic objectives are inform,
persuade and remind customers about their products. Sales promotion activities
of the company include:
-

Advertising:

As

the

communication

activities,

through

a

communication means to pay. The company introduced the name, label, address,
products of the company on a number of publications such as calendars,
shopping bags ... Besides, the company hired to write articles on a number of
newspapers, magazines, Web sites established ... In addition, company also
participated in the seminars, product fairs to promote their brands. Advertising
through the showrooms products
- Promotion: As the activity stimulates shopping needs by providing
additional benefits to customers in a period. The corporate form applicable is
discounts, commissions…….
- Direct selling is a form of product presentations by staff of the business
before the customer, be it face to face or over the phone.
- Public Relations: Includes many forms of media to create a friendly
attitude towards business and enterprise products. The most common form are
newsletters, annual reports, funding for charity events or sports culture in Thai
Nguyen province .....
The graph shows the consumption of products of the company through
the years:

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2.2.2. Overview of TNG Fashion Company’s marketing activities
Over 28 years of operation and Development, TNG has become
quite familiar with the vendor of garments on the world market, especially the
United States and Canada markets. In the 2006, the company was The Children's
Place (USA) awarded the title "Supplier reputation". Achieve this, besides the
quality and price of the product must also mention the contribution of marketing
activities
In the coming years, the Company determined the export market
remains the key. However, to avoid over-reliance on the US market, the
company will promote market development Me-Hi-Co and South America. At

the same time, the company will increase access, expand and gradually penetrate
into the domestic market.
For traditional customers: Company maintains and constantly
strengthening and developing relationships with traditional customers for
customers feel satisfied with the products and services of the Company. Every
year the company organizes meetings and exchanges evaluation process in order
to listen to the feedback of customers.
To reach new customers, especially in export markets, the company
also regularly participate in international fairs (such as textiles fairs in the
United States, Germany, China, the Russian Federation ... ) and the promotion of
trade national level, the program associated with Vinatex and Vitas, textile
workshops and exporting organization in Hanoi, the units in the garment
industry. For suppliers, the Company annually reviews, honoring the vendor has
made many contributions to the Company's results.
The company's major customers are:
Main customers
Country
Brand
The Children’s Place
USA
The Children’s Place
Columbia Sportswear
USA
Columbia Sportswear
The Capital Garment
Canada
Julio, Suburbia
Mast Industry Co., Ltd
USA
New York & Co. Hollister

Comtextile
USA
Lollytog, Lee
Centrotex & Martex
Russia
Hamilton, Silverline
Pan-pacific
Korea
Target, C&A, GAP
Chico
Korea
Bershka
Steve & Barry
USA
Steve & Barry
(Source: market room Corporation Investment and Trade TNG)

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Trademarks of companies are LIMA and TNG has been registered
with the relevant authorities. Company TNG's Logo registered in the
Department of Intellectual property of Vietnam. Symbol Company has been
patented, patent in the National Office of Intellectual Property of Vietnam
August 24th , 2005.

2.3. Assess
2.3.1. Accomplishments
Undergoing a process of striving to persevere,the company have
confirmed, developmented. Willed determination of all officers and employees
and company leaders was answered with the result such as:
- 1998: Merit of the Heads of Government "There have been many
achievements in production and business activities, contributing to the building
of socialism and the national defense."
- 2000: + Officially became a member of the Vietnam Textile and Apparel
Association (Vitas)
+Labour Order third class 75 KT / CT of the President awarded 2001
- 2001: Certification of Quality Management System according to
international standard ISO – 9001
- 2004: Merit of the Trade Ministers Decision No. 1229/2004 / QD -BTM
on "Achieving outstanding export performance in 2003"
- 2005: Merit No. 0360 / PTM - TDKT Chairman of Chamber of
Commerce and Industry of Vietnam on "The achievements in production and
business and contribute positively to the development of the business

community in Vietnam 2004"

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+ Merit No. 324 / QD - Office of the Minister of Industry on
"Achievements in the labor movement business in 2004”
+ Prize "Enterprise reputation - Quality 2005" by the editorial
Information Advertising photos Trade - Ministry of Trade
- 2007: Award "Gold Cup entrepreneurs Vietnam Culture 2007"
+ Prize "Good managers times 2-2007"
+ Prize "typical enterprise of textile industry Vietnam - 2007 /
Enterprise with good business efficiency"
+ Chamber of Commerce and Industry of Vietnam "award honors

entrepreneurs typical Vietnam 2007".
2.3.2. Strengths
- Team of senior leaders with strategic vision, leadership and capacity
development orientation well with nearly 20 years of experience in the garment
industry.
- The company has modern machinery systems, synchronous production
system is organized in a scientific way, closely.
- The company has a customer base well, including clients such as The
Children's Place, Columbia Sportwear, ... The company also built good
relationships with customers, especially large customers, thereby source output
for the Company's relatively abundant and stable.
- Training Center dedicated to help companies continuously improve the
skills of workers and somewhat self-meet labor needs in the process of
expanding production.
2.3.3. Weaknesses
- The promotion and development of the brand is not really good. Brand
TNG – Thai Nguyen Garment (May Taiyuan), the foreign importers appreciated
but not familiar with local consumers.

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