Coc coc profile Marketing

Attention driven marketing


INTRODUCTION

3 Vietnamese
developers
established
Cốc Cốc

Launching Cốc Cốc
Search engine and
Browser

Invested by Hubert
Burda Media

2010

5/2013

1/2015
Hubert Burda Media
- Top 5 Media Groups in Germany
- 320 magazines and websites
- 10,000 global staffs


INTRODUCTION

Product/solution of Vietnamese,

Optimize for Vietnamese

Understand user’s search
behavior

Homepage displays before user visit
any website

Vietnamese support team are
always available and free of
charge


INTRODUCTION ABOUT CỐC CỐC’S ADS

Browser

Search Engine

Banner
Video banner
Browser skin
Search History targeted ads
News promotion
Icon ads

Banner in search results
Search ads

Cốc Cốc Search engine
Banner in search results
Search ads


Cốc Cốc Search engine

3,6 million

1 million

per day

per day

109 million

10 million

per month

per month

Understand Vietnamese better;
Suggest nearest addresses with a bank of over up-to-date 500,000 places;
Specific result pages for finding information about popular celebrity.


Cốc Cốc Search engine

Banner in search result page
Bidding by CPC
CTR: 0.2-0.5%
Dimension: 300x250 px / 240x400 px

Keyword

Location

Schedule

Frequency


Cốc Cốc Search engine

Search ads
Bidding by CPC
CTR: 7-10% (3 top positions)
0.7-1% (4 bottom positions)

Specification:
Image: 90x90 px
Tittle: < 49 characters
Body: < 75 characters
Address: < 39 characters

Keyword

Location

Schedule


Cốc Cốc Browser - Top 2 browser in Vietnam
Banner
Video banner
Browser skin
Search history targeted ads
News promotion
Icon ads


Cốc Cốc Browser – Top 2 browser in Vietnam

Optimize for Vietnamese user
Auto-add diacritic marks in Vietnamese
Free to surf Facebook
Download with up-to-8-time speed
Free download from Youtube,…
Check spelling
Dictionary

Cốc Cốc is available for Windows (XP/Vista/7/8) and Mac OS.
Website: www.coccoc.com


Cốc Cốc Browser – Top 2 browser in Vietnam

39,92%

39,92%

2,9

17,2

million/day

million/month

20.07%

40,01%

9.5
new tab/day/user


Cốc Cốc Browser – Top 2 browser in Vietnam
Cốc Cốc’s user
20,000
18,451

Cốc Cốc
Total Internet

17,225

15,000

11,219

10,000

9,971

9,182

5,085

5,000

4,898

2,154

2,107
987

0

Age 15+

Age 18+

Age 25+

Age 35+

Source: Comscore.com (Vietnam’s user is counted by ~18.5 millions), 06/2015

Age 45+


Cốc Cốc Browser – Top 2 browser in Vietnam
Demographic of Cốc Cốc’s user
3000

2,451

Males

Females

2,436

2250
1,833

1500
1,145

750

689
431

470
309
149

59

0
15-24

25-34

35-44

45-54

Source: Comscore.com (Vietnam’s user is counted by ~18.5 millions), 06/2015

55+


Cốc Cốc Browser – Top 2 browser in Vietnam
Cốc Cốc’s user in Viet Nam

Source: Comscore.com (Vietnam’s user is counted by ~18.5 millions), 06/2015


Cốc Cốc Browser – Top 2 browser in Vietnam
Cốc Cốc ads’s targeted user

Categories

Audiences

Education

3,102,378

E-commerce
Beauty & Cosmetics
Fashion

3,914,942
1,777,664
2,104,804

House Keeping & Family
Video - clip
Finance
Food
Game
Music

2,501,598
7,576,851
2,056,098
1,250,032
5,512,340
4,723,176

Real Estate
Travel
Computer
Phone
Entertainment

Sport

812,145
1,343,450
9,971,169
3,290,394
3,863,848
3,326,024
Source: Cốc Cốc’s Data-driven, 06/2015


Cốc Cốc Browser

Banner
Unit price: bidding
CTR: 0.5-1% (big banner)
0.2-0.3% (small banner)

Dimension: 640x360 px / 728x90 px

Category

Keyword

Location

Schedule

Frequency

Cốc Cốc Browser

Video banner
Unit price: 5,000 VND/CPC; 100,000 VND/CPM
CTR: 2-4%
Demension: 640x360px
Duration: 10-30 seconds
Size: < 2Mb

Frequency


Cốc Cốc Browser

Browser Skin
Unit price: 4,000 VND/CPC; 60,000 VND/CPM
CTR: 1-3%

Frequency


Cốc Cốc Browser

Search history targeted ads
Bidding by CPC
CTR: 0.05-0.12%
Specification:
Image: 90x90 px
Tittle: < 49 characters

Body: < 75 characters
Address: < 39 characters

Keyword

Location

Schedule


Cốc Cốc Browser

News promotion

Unit price: 1,500 VND/CPC
CTR: 0.28-0.5%

Specification
Image: over 192x140 px
Tittle: < 150 characters
Link: < 512 characters

27 million impressions/day


Cốc Cốc Browser

Icon ads
Bidding by CPC
CTR: 0.01-0.5%

Dimensions: 60x60 px

Category

Location

Schedule


Our clients


Case Study – banner 728x90px (homepage)


Case Study – banner 640x360px (homepage)


Case Study – browser skin (homepage)