powerpoint presentation electrolux
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WELCOME
WELCOME
WE’RE GLAD YOU’RE HERE
WE’RE GLAD YOU’RE HERE
Group
Huỳnh N.Phương Thụy
15DH301197
Nguyễn Thị Hà My
15DH301247
Lê Quế Thanh
15DH301194
Nguyễn Thanh Thủy
Nguyễn Thị Hiếu
15DH301270
15DH301130
Huynh Ngoc Phuong Thuy
• Be a global leader in household appliances
• Provide 60 million products to customers
• Sell in more than 150 markets
Huynh Ngoc Phuong Thuy
1
Company’s profile
2
Product Line
3
Marketing Strategy
Huynh Ngoc Phuong Thuy
Company’s profile
• Origin: a merger of two companies—Lux AB and Svenska Elektron AB.
• Founder: Axel Wenner-Gren.
• Nationality: Swedish .
• Head office: Stockholm.
• Started: 1921 .
Nguyen Thi Ha My
Company profile
•
•
•
•
•
•
World’s first vacuum cleaner:
First fridge:
1925 .
Employees:
81,971 .
1921 .
Sell in : more than 150 countries
Worldwide turnover :€ 14,552 million.
Global divisions: Consumer Durables and Professional Products
Nguyen Thi Ha My
Esteemed brands
Nguyen Thi Ha My
Product line
Kitchen appliances: 64% share of
Group sales
Le Que Thanh
Product line and mixes
Kitchen appliances
•
Kitchen hood
•
Hobs
•
Microwave oven
•
Oven
•
Table top induction cookers
Refrigerator
Dishwasher
Le Que Thanh
Product line
Laundry: 18% share of Group sales
Le Que Thanh
Product line and mixes
Laundry washers and dryers
•
Front load washing machine
•
Top load washing machine
•
Dryer
•
Washer dryer
Product line
Home care and services: 11%
share of Group sales
Le Que Thanh
Product line
Small appliances-Vacuum
cleaner: 7% share of Group sales
Le Que Thanh
Product line and mixes
Small appliances
•
Blenders
•
Coffee makers
•
Electric kettles
•
Garment steamers
•
Irons
•
Mixers
•
Oven Toasters
•
Rice cookers
•
Toasters
Le Que Thanh
Product line and mixes
Vacuum cleaner
•
Bag vacuum cleaner
•
Bagless vacuum cleaner
•
Portable and stick vacuum cleaner
•
Wet and dry all purpose vacuum cleaner
Le Que Thanh
Price
Place
Promotion
Nguyen Thanh Thuy
More expensive than the same product
Has launched the washing machine line 5-9
million
Diverse in price
Expensive replacement parts cost
Nguyen Thanh Thuy
Nguyen Thanh Thuy
65 percent of sales are in Western
Europe
The brand is loved with restaurants,
hospitals and laundries
Nguyen Thanh Thuy
Around 70 % of appliances are sold via
the four major retailers
Laundry equipment is sold mainly under
the Wascomat brand.
Nguyen Thanh Thuy
Use strategy “ Same product architecture
- differentiated design” for areas
Nguyen Thanh Thuy
To reach customers by advertising on
television, magazines…
Attractive deals
April 9 - May 7, 2017
Nguyen Thanh Thuy
