A marketing stategy

1.The resolution of Surface
Pro 4?
A. 12 MP
B. 8 MP
C. 16 MP


2. Microsoft Surface Pro 4
how many basic features?
A. 3 watch – work – write
B. 4 design – work – wirte
C. 2 watch – wirte


3.Microsoft Surface Pro 4
uses the operating system?
A.Win 10 Home
B.Win 10 Pro
C.Win 10 Education



VOCABULARY
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Marketing stategy
Foundation /faun'dei∫n/ Sự thành lập
Goals /goƱl/ mục tiêu
Define /di'fain/ xác định
Mission /'mi∫(ә)n/ Sứ mệnh


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Vision /'viʒn/ Thị trường
Achieve /ә't∫i:v/ Đạt được
Describes /dɪˈskraɪb/ Mô tả
Identifies /ai'dentifai/ Nhận diện
Effectiveness /i´fektivnis/ Tính hiệu quả


I. A MARKETING
STATEGY
 Sets

the overall direction
and goals for your marketing

 The foundation of a marketing plan


II. DEVELOP A
MARKETING STRATEGY
Role:
 Define your vision, mission and
business goals
 Outlines the steps you need to take
to achieve these goals.
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II. DEVELOP A
MARKETING STRATEGY
2. How to do:
 Describes your business and its
products and services
 Explains the position and role of your
products and services in the market
 Profiles your customers and your competition


II. DEVELOP A
MARKETING STRATEGY
2. How to do:
 Identifies the marketing tactics you
will use
 Allow you to build a marketing plan
and measure its effectiveness.

 A successful marketing strategy
=>target your products and services


VOCABULARY

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Increasing /in'kri:siɳ/ Ngày càng tăng
Supplier /sә´plaiә/ Người cung cấp
Specific /spĭ-sĭf'ĭk/ Đặc trưng
Measurable /´meʒәrәbl/
Achievable Có thể thực hiện được


VOCABULARY
Relevant /´relәvәnt/ Có liên quan
2. Motivate /´mouti¸veit/ Thúc đẩy
3. Benchmark /´bentʃ¸ma:k/ Đánh dấu
4. Penetration /,peni'treiʃn/ Sự thâm nhập
1.


III. IDENTIFY YOUR

BUSINESS GOALS
1.Your business goals might include:
Increasing awareness of your products and
services
 Selling more products from a certain supplier
 Reaching a new customer segment.


II. DEVELOP A
MARKETING STRATEGY
2. A simple criteria for
goal-setting is the SMART method:
 Specific - stateclearly what you want to
achieve
 Measurable - set tangible measures so
you can measure your results
 Achievable - set objectives that are
within your capacity and budget


II. DEVELOP A
MARKETING STRATEGY
2. A simple criteria for goal-setting is the
SMART method:
 Relevant - set objectives that will help
you improve particular aspects of
your business
 Time-bound - set objectives you can

achieve within the


time you need them


IV. STATE YOUR
MARKETING GOALS
Based

on the business goals
you listed above
Motivate you and your team
Help you benchmark your success
Include increased market
penetration


VOCABULARY
Trends /trend/ Xu hướng
2. Competitors /kәm´petitә/ Người cạnh tranh
3. Internal processes
4. Advantage /әd'vɑ:ntidʤ/ Sự thuận lợi
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V. RESEARCH YOUR
MARKET
An

essential part of your
marketing strategy

Gather information about your
market


VI. PROFILE YOUR
POTENTIAL CUSTOMERS
 Use

your market research to develop
a profile of the customers
 reveal their buying patterns,
including how they buy, where they buy
and what they buy
 Regularly review trends


VII. PROFILE YOUR
COMPETITORS
 Should

develop a Profile of your
competitors
 Identify the strengths and weaknesses
of your own internal processes
 Identify your competitive
advantage –(what sets your business
apart from your competitors)


VOCABULARY

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Devise /di'vaiz/
Approaches
Improve /im'pru:v/ Cải tiến
Results /ri'zʌlt/ Kết quả
Effective /'ifektiv/ Có kết quả


VIII. DEVELOP
STRATEGIES TO SUPPORT
YOUR MARKETING
GOALS
 List

your target markets
 Devise a set of strategies to attract
and retain them.


IX. TEST YOUR IDEAS
 Do

some online research

 Test some ideas and approaches on
your customers and your staff,
and review what works.