College
Principles
ofPhysics
Economics
# Chapter
Title
ChapterChapter
7 Cost and
Industry
Structure
PowerPoint Image Slideshow
Firm and production cost
Amazon is an American international electronic commerce company that sells books, among many other things, shipping them directly to the consumer.
Market structure
Perfect Competition: Many small firms selling “identical” products
Monopolistic Competition: Many small-medium firms selling “similar” products
Oligopoly: A few big firms selling “differentiated” products
Monopoly: Only one firm selling “unique” products
Market structure
Business Concepts
Cost: expenses of hiring resources for production of
goods and services
Revenue: incomes made from sale of goods and services
Profit = Revenue - Cost
Economic vs. Accounting Cost
Accounting Cost: Out-of-pocket costs or payments to suppliers of resources
(e.g., wage, interest, rent)
Economic Cost: Out-of-pocket cost + Opportunity cost
Opportunity Cost: Cost of using own resources (e.g., managing your own
business; using own vehicle for business)
Production & Cost Functions
Production Function: A graph showing the quantity of inputs used in
production of various quantities of output
Cost Function: A graph showing expenses of producing various quantities
of output
Production Costs
Fixed Costs: Costs of hiring fixed inputs (e.g., rent, insurance premiums)
Variable Costs: Costs of hiring variable inputs (e.g., wages, material costs)
Total cost function
At zero production, the fixed costs
= $160.
As production increases, variable
costs are added to fixed costs.
TC = TFC + TVC
Short-run Cost functions
Marginal Cost: Additional cost of producing an extra unit of output =
ΔTotal Cost / ΔOutput
Average Total Cost = Total Cost / Output
Total cost per unit of output
Average Variable Cost = Total Variable Cost / Output
Variable cost per unit of output
Average Fixed Cost = Total Fixed Cost / Output
Fixed cost per unit of output
Short-run Cost functions
Output
TVC
TFC
TC
MC*
ATC
AVC
AFC
0
0
8500
8500
100
2500
8500
11000
25
110
25
85
200
3800
8500
12300
13
62
19
43
300
4800
8500
13300
10
44
16
28
400
6000
8500
14500
12
36
15
21
500
7500
8500
16000
15
32
15
17
600
9500
8500
18000
20
30
16
14
700
12500
8500
21000
30
30
18
12
800
17000
8500
25500
45
32
21
10.6
900
22500
8500
31000
55
34
25
9.4
1000
32500
8500
41000
100
41
32.5
8.5
* MC is per 100 units of output
Short-run Cost functions
Economies of scale
Economies of scale: In the long-run, Average Cost falls as output expands due to
internal efficiencies (e.g., buying raw materials in large volumes at discounted
prices)
A small factory like S produces 1,000 alarm clocks at AC = $12 per clock. A medium
factory like M produces 2,000 alarm clocks at AC = $8 per clock. A large factory like L
produces 5,000 alarm clocks at AC = $4 per clock.
5-13
Economies of scale
Long-Run AC Declines as more output produced
Long-run average cost
The LRAC is the “envelope” of SRAC curves
The LRAC curve is actually based on a group of SRAC curves, each of which
represents one specific level of fixed costs. More precisely, the LRAC curve
will be the least expensive average cost curve for any level of output.
5-15
Long-run average cost
Long-run average cost
Minimum Efficient Scale (MES)
Plant size at which the LRAC reaches its minimum point as the firm experiences
extended economies of scale
MES helps determine the number of firms in an industry and therefore the level of
competition
5-17
Long-run average cost