Excellence in business communication 12e by vthill and brovee chapter 14
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Copyright © 2017 Pearson Education, Inc.
Excellence in
in
Excellence
Business Communication
Communication
Business
Chapter 14
Developing and Delivering Business Presentations
Copyright © 2017 Pearson Education, Inc.
Learning Objectives
1.
(1 of 2)
Highlight the importance of presentations in your business
career, and explain how to adapt the planning step of the
three-step process to presentations.
2.
Describe the tasks involved in developing a presentation.
Copyright © 2017 Pearson Education, Inc.
Chapter 14 - 3
Learning Objectives
3.
(2 of 2)
Describe the six major design and writing tasks required to
enhance your presentation with effective visuals.
4.
Outline four major tasks involved in completing a
presentation.
5.
Describe four important aspects of delivering a presentation
in today’s social media environment.
Copyright © 2017 Pearson Education, Inc.
Chapter 14 - 4
Planning a
a Presentation
Presentation
Planning
(LO 1) Highlight the importance of presentations in your business
career, and explain how to adapt the planning step of the threestep process to presentations.
Copyright © 2017 Pearson Education, Inc.
Chapter 14 - 5
The Three-Step Process for Oral and Online
Presentations
1
Plan
2
Write
Analyze Situation
3
Complete
Revise Message
Adapt to
the Audience
Gather Information
Master Delivery
Choose Medium
and Channel
Prepare to Speak
Compose the
Message
Get Organized
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Overcome Anxiety
Chapter 14 - 6
Analyzing the Situation
•Defining Your
Your Purpose
Purpose
•Defining
•Developing an
an Audience
Audience Profile
Profile
•Developing
•Considering the
the Circumstances
Circumstances
•Considering
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Chapter 14 - 7
Audience Analysis
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Chapter 14 - 8
Selecting the Best Media
and Channels
Controlled
Methods
Your Choice of
Methods
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•
•
•
•
•
•
Specific Software
Conference Room
Company’s Online Media
In-Person Presentations
Webcasts or Screencasts
Twitter and Web-Based
Chapter 14 - 9
Organizing a Presentation
The Linear
Linear Presentation
Presentation Approach
Approach
The
•
•
Outlined like conventional messages
Presenter follows point-by-point flow
The Nonlinear
Nonlinear Presentation
Presentation Approach
Approach
The
•
•
Doesn’t flow in any particular direction
Presenter moves within and between topics
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Chapter 14 - 10
Nonlinear Presentation
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Chapter 14 - 11
Choosing an Approach and Presentation
Software
Match the Tool to the Task
Focus on the Story, not on Software
Rethink Software “Limitations”
Copyright © 2017 Pearson Education, Inc.
Chapter 14 - 12
Defining Your Main Idea
Subject
Subject
One-SentenceSummary
Summaryof
ofWhat
What
One-Sentence
Purpose
Purpose
YouWant
Wantto
toShare
Sharewith
withYour
Your
You
Audience
Audience
Audience
Audience
Copyright © 2017 Pearson Education, Inc.
Chapter 14 - 13
Limiting Your Scope
Work Within Time
Hold Audience’s
Constraints
Attention
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Chapter 14 - 14
Choosing Your Approach
•
Shorter Presentations:
– Direct approach for routine information or good news
– Indirect approach for bad news or persuasion
•
Longer Presentations:
– Direct approach to motivate or inform
– Indirect approach to analyze, persuade, or collaborate
Copyright © 2017 Pearson Education, Inc.
Chapter 14 - 15
Preparing Your Outline
•
•
•
•
•
•
State the purpose and main idea.
Organize points and sub-points.
Identify major points throughout.
Plan transitions between sections.
Prepare bibliography or source notes.
Choose a compelling title.
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Chapter 14 - 16
Creating a Speaking Outline
Simplify the
Planning Outline
Add Delivery
Cues
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Condense Points
and Transitions
Arrange Your
Notes
Chapter 14 - 17
Outline Sample
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(1 of 2)
Chapter 14 - 18
Outline Sample
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(2 of 2)
Chapter 14 - 19
Developing a
a Presentation
Presentation
Developing
(LO 2) Describe the tasks involved in developing a presentation.
Copyright © 2017 Pearson Education, Inc.
Chapter 14 - 20
Adapting to the Audience
Small Groups
Large Audiences
Casual Style
Formal Style
Conference Room
Auditorium
Invite Participation
Limit Participation
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Chapter 14 - 21
Developing Your Presentation
Distinct
Distinct Elements
Elements
The Introduction
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The Body
The Body
The Close
Chapter 14 - 22
Presentation Introduction
•Getting the Audience’s Attention
•Getting the Audience’s Attention
•Establishing Your Credibility
•Establishing Your Credibility
•Previewing Your Presentation
•Previewing Your Presentation
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Chapter 14 - 23
Presentation Body
•Presenting Your Main Points
•Presenting Your Main Points
•Connecting Your Ideas
•Connecting Your Ideas
•Holding the Audience’s Attention
•Holding the Audience’s Attention
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Chapter 14 - 24
Presentation Close
•Restating Your Main Points
•Restating Your Main Points
•Providing a Clear Wrap-Up
•Providing a Clear Wrap-Up
•Ending on a Strong Note
•Ending on a Strong Note
Copyright © 2017 Pearson Education, Inc.
Chapter 14 - 25
