Peter Zámborský
International Business
and Global Strategy
2
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International Business and Global Strategy
1st edition
© 2016 Peter Zámborský & bookboon.com
ISBN 978-87-403-1195-2
Photo credits: shutterstock.com and author
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International Business and Global Strategy
Contents
Contents
Author Bio
7
Preface
8
FLEXI route to understanding global business
9
Introduction
11
Part I: International Business
13
1
Foundations of international business
14
2
International business and globalisation
18
3
International business and trade
22
4
International business and investment
28
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International Business and Global Strategy
Contents
5
Firms and international business
33
6
Governments and international business
40
7
Institutions and international business
46
8
he world trade system
52
9
he foreign exchange system
56
10
he global inancial system
61
Part II: Global Strategy
65
11
Foundations of global strategy
66
12
Regional and global strategy
70
13
Global strategy frameworks
74
360°
thinking
.
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