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Microeconomics 1
Quan Hong Nguyen
Lecturer in Microeconomics

Faculty of International Economics
Hanoi Foreign Trade University
Email:
Tel: 0983 060 987

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Copyright © 2014 by Quan Hong NGUYEN


SYLLABUS
Objectives: to improve economic literacy as well as
critical thinking and problem solving skills to explain
and predict economic issues.
Pre-requisites: Math
Student task:













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Class attendance (90%)
Actively participate in-class activity
Complete all homework and other tasks
Don’t have private conversation or arrive at class late, which
can disrupt the learning environment of the class

Copyright © 2014 by Quan Hong NGUYEN


BOOKS AND READING
Mankiw, N. Gregory Principles of Economics
– 5th edition, South Western CENGAGE
Learning.
Pyndick, Robert Microeconomics – 6th
edition, Pearson Education International.
Begg, David Economics, 8th edition, Mc Graw
Hill Education
Lecture’s slides








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TOPICS IN MICROECONOMICS








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Introduction to Microeconomics
Demand and Supply
Consumer Behavior
Producer Behavior
Market Structures
Labor Market

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LECTURE 1

Introduction to
microeconomics
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Research Question

Why research
Microeconomics?

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SCARCITY
. . means that society has limited resources and therefore
cannot produce all the goods and services people wish to
have.

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I. MICROECONOMICS
1. WHAT IS ECONOMICS?
1.1. The economy


Economy – “oikonomos” (Greek): “One


who manages a household”


Household - many decisions of allocate

limited resources


Society - many decisions
Allocate resources
 Allocate outputs


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Our first model: The circular-flow
diagram
Visual model of the economy
 Shows how dollars flow through markets
among households and firms




Decision makers





Firms & Households

Markets
For goods and services
 For factors of production


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Our first model: The circular-flow
diagram


Firms
Produce goods and services
 Use factors of production / inputs




Households
Own factors of production
 Consume goods and services



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The economy

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The economy
There are at least 3 members in any
economy, which interacting with each
other in a certain regime.
- Households
- Firms
- Governments

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1.2. ECONOMICS
1.2.1. FOUNDATIONS OF MODERN ECONOMICS
CLASSICAL
 ADAM SMITH: The Wealth of

Nations (1776)
“Invisible hand”
 ALFRED MARSHALL: Principles
of Economics (1890).
NEOCLASSICAL
 During the 1940s - 1950s
 Modern classical school of
economics with some key ideas.
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KEY IDEAS OF NEOCLASSICAL ECONOMICS
Scarcity
 Opportunity cost
 Thinking at the margin
 Incentives in individual decision making
 The role of the markets
 Market failure.


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1.2.2. DEFINITION



Economics is to study of how society

manages its scarce resources for
competitive goals


Economists study:
How people make decisions
 How people interact with one another
 Analyze forces and trends that affect the
economy as a whole


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2. Microeconomics
2.1. Microeconomics & Macroeconomics
 Microeconomics
 The study of the behavior of each member in the
economy
 How households and firms make decisions and
how they interact in markets
 Macroeconomics
 The study of economy as a whole: economywide phenomena, including inflation,
unemployment, and economic growth
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2.1. Microeconomics & Macroeconomics

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2.1. Microeconomics & Macroeconomics

Download:
/>re/Principle.of.Economics.By.Mankiw.pdf
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2.2. The scientific methods
Observation, theory, and more observation
 Observation
 Theory
 Conducting experiments
 Observation

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2.3. ECONOMIC MODELS
Economic model: an explanation of how the
economy or part of the economy works.
 Assumption: judgements about features that
can be ignored to make the world easier to
understand.
 Ceteris paribus assumption (latin): all other
things being equal. The term refers to holding
all other variables constant when one variable
is changed.


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3. Some definitions





Scarcity: when the needs are greater than the
supplying ability
Commodities: tools to satisfy people’s needs
Resources: inputs used to produce commodities to
satisfy people’s needs, including:
 Land: Nature resources => Land tax (r)

 Labor: human activity (L) => Wage (w)
 Capital: Physical capital (K) => Interests (i)
 Entrepreneurship: The capacity and willingness to
develop, organize and manage a business venture
=> Profit (П)
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II. Basic economic issues
Three Questions
 What?
 How?


How can resources be used efficiently?

 For

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whom?

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A household and an economy face
many decisions
o Who


will work?
o What goods and how many of them should be
produced?
o What resources should be used in production?
o At what price should the goods be sold?

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Economics and Policies
o Market

economy (Invisible hand – Adam Smith):
freely determined prices, free exchange of goods
and services in markets. Ex: Hongkong
o Command economy – Centrally planned
economy (Visible hand – Keynes): Government
determines prices and production. Ex: North
Korea, Cuba
o Mixed economy: A market economy where the
Government plays a large role. Ex: US, UK,
Japan…
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III. The optimum economic choice
1. Choice’s principles
-

Need to choose because of scarce resources. If resource
is already spent on A, it can not be spent on B
Many ways to spend resources => easy to choose
However, people face trade-offs: Make decisions:
Compare cost with benefits of alternatives

2. Choice’s target
-

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Household: Optimize utility
Firm: Optimize profit
Government: Optimize social welfare
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