Đề thi và bài mẫu IELTS Writing Task 2 ngày 8/4/2017

VnDoc - Tải tài liệu, văn bản pháp luật, biểu mẫu miễn phí

Đề thi và bài mẫu IELTS Writing Task 2 ngày 8/4/2017
Consumers are faced with increasing numbers of advertisements from competing companies. To what
extent do you think are consumers influenced by advertisements? What measures can be taken to protect
them?
Sample 1:
In today’s material world, we are inundated with various forms of advertising. In my view, this can be
dangerous as it encourages us to spend without thinking and young people, in particular, need some
protection from it.
The first point to make is that advertising does make us spend money we do not need to. There are
nowadays so many different ways companies promote their products and services, ranging from
television commercials to simple flyers that we cannot escape it. If, for example, you watch a football
match on television, you will see the logos of the tournament sponsors. Likewise, if you watch the latest
blockbuster movie, very probably you will see a product placed in the film by some advertising agency.
The volume of this advertising means that we, as consumers, tend to be profoundly influenced by it and
buy without thinking.
It is not easy to decide how to regulate advertising. Clearly, governments ought to restrict advertisements
for harmful products such as alcohol and tobacco. They do not have the power, however, to control other
forms of advertising. This means we need to use our common sense when we go to the shops, and ask
ourselves whether we really need to make that purchase. Parents should, however, ensure that young
people are protected from too much exposure to advertising. This can mean simply explaining that it is
not in fact necessary to buy the newest Xbox, or simply turning the television off.
My conclusion is that while we cannot escape advertising or its effects in the modern world, children
should be encouraged not to pay too much attention to it.
Sample 2:
Nowadays the consumers are exposed to increasing numbers of advertisement due to the fierce
competition in the business world and they are heavily influenced by them. This essay will suggest
several solutions to this problem.
The consumers are not as strong-minded as they think they are. Firstly, the advertisement keep the
consumers well-informed about the product they manufacture and the service they offer. There would

hardly be any customers actually to make purchases if this product was never known by its clientele in


VnDoc - Tải tài liệu, văn bản pháp luật, biểu mẫu miễn phí
modern life. Secondly, the advertisers use celebrities or attractive people in advertisements to associate
their products or brand with positive impression, such as beauty, high social status and wealth. It will
have a significant influence the consumers, especially impulsive teenagers, when they are making
decisions on which product to buy. Additionally, the advertisements are trying to persuade costumers to
believe that their happiness is closely connected to how many products they can buy and how much
money they can spend on things they desire, which is highly harmful for the traditional value of the
costumers, especially children in their formative years.
There are several measures can be taken to decrease the influence on the vulnerable consumers. To begin
with, the government should impose strict censorship on advertisements. Companies, therefore, cannot
advertise low-quality products or target potential clients with unsound judgment, such as children. Also,
schools and other educational institutions should inculcate traditional values into their students to
prevent the negative effect of materialism. Besides, consumers should be more conscious and discreet
while making purchase decisions, which can decline the impulsive purchase rate.
In conclusion, as consumers, we live in an era of fierce business competition, meaning we are
bombarded with numerous ads every single day. Hence, the government, educational institutions and
consumer themselves should make joint effort to curb the manipulation of the advertisements.