Innovation plays a crucial role for the success of the business

ISO 9001 : 2008

Speaker : huYnh ngOc nhAt quYnh
Id : 15dh120037
To p i c : 11


Innovation plays a crucial
role for the success of the
business.


The innovation of Starbucks

Innovation helps
Starbucks retain its success

CONTENT

Bad result from no innovation

Summary

References

w w w. w e bs it e . c o m


The innovation of starbucks

a.

•.

Technology
Social media : “Social media is a natural
extension of our brand because we want to do
things that are unexpected and to speak to all
sorts of people who are engaged in social media”
– Howard Schultz


The innovation of starbucks

a.
•.

Technology
Mobile apps : “ Pay with your iPhone”


The innovation of starbucks

a.

Technology

•.Brewing : Single-cup coffee maker know as the
“Clover”


The innovation of starbucks

b. Customer service

•

With two payment terminals and full-time staff, Starbucks can serve up to 220 guests per hour


The innovation of starbucks
b. Customer service

•Starbucks will never serve coffee for more than 30 minutes.
•Starbucks would rather pour coffee than serve a cup of cold coffee.



The innovation of starbucks

c. Management

•Recruits top performers and encourages them to step up
•Push back against his ideas when they don't agree.


innovation helps Starbucks retain its success

a. Continuous innovation

1971

1987

We start by selling coffee beans in Seattle’s Pike

We add handcrafted espresso beverages to the

Place Market

menu.

2011
1992

We mark 40 years and begin the next chapter in

We become a publicly traded company

our history.


innovation helps Starbucks retain its success

b. Case study

1.

Dunkin Donuts
6. Caribou Coffee

2.

Starbucks

3.

Tim Hortons

4.

Gloria Jean’s Coffee

5.

Lavazza Coffee

7. Costa Coffee

8. Coffee Beanery

9. Tully’s Coffee

10. McCafe


Bad result from no innovation

a. Some bad result

No longer standing out

No satisfy the need of customers

The product is not good quality.


Bad result from no innovation

b. Example
The KAfe coffee chain in Viet Nam closed
+ Menu is not changed, not refresh and new.
+ Not paying appropriate attention to the local’s taste and demand.
+No style of decoration and design of space.


SUMMARY

Technology

The innovation of
Starbucks

Customer service

Management

SUMMARY

The ways that

Continuous innovation

innovation helps
Starbucks retain its
success
Bad result from no
innovation

Case study


SUMMARY


References

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